The Sunday Times, Ireland’s leading quality Sunday newspaper, has unveiled a design refresh to underline the title’s purpose to provide readers with quality journalism, information and ideas that prepare them for the week ahead, whether in their professional or personal lives.
The creative brief was to rethink a trusted newspaper in an era when the role of Sundays has shifted from catching up to planning ahead. A streamlined design with easier navigation between the sections and a higher story count on each page makes the paper work harder for busy readers.
Frank Fitzgibbon, Editor of The Sunday Times, says:
“The Sunday Times can be relied upon to challenge, entertain, inspire and inform. We’ve reorganised the newspaper to make it easier to read. Featuring an elegant new typeface called Publico, our refreshed design aims to help readers navigate their busy lives by streamlining the sections they love and sign-posting the best of what we offer each Sunday, ensuring that we remain the go-to destination for news you can trust and use.”
Catherine Newman, Chief Marketing Officer for The Times and The Sunday Times, says:
“Sundays are now a day of action rather than relaxation and we are now making decisions for the days, weeks and months ahead. The Sunday Times is uniquely positioned to help its readers make those decisions by providing them with actionable information and ideas. That is why our readers are a uniquely engaged and loyal audience who spend over 93 minutes with the paper. Our new look reflects the evolving role of the brand in our readers’ lives.”
The Sunday Times ensures readers are well informed, delivering a well-balanced perspective on local and international stories as well as offering a range of diverse and thought provoking views and opinions from top columnists such as Kevin Myers, Justine McCarthy, Cormac Lucey and Conor Brady. Insights into the global news agenda are delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents.
The latest ABC figures from July to December 2016 show that, on average, The Sunday Times sold 77,395 copies per week.
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