The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, welcomes Google, as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. This new partnership with a well-established and recognised advertising self-regulatory network demonstrates Google’s commitment to responsible advertising.
Google is the first digital pure play company to join the Alliance alongside 13 other industry associations representing the various stakeholders in the advertising ecosystem, which are all committed to ensuring responsible advertising and 28 advertising self-regulatory organisations (SROs), including the ASAI, which administer and enforce national advertising self-regulatory codes.
This network of independent consumer-facing SROs upholds high ethical standards in advertising by providing advice, monitoring compliance and handling complaints. This longstanding self-regulatory network promotes trust in advertising and helps to ensure that ads are legal, decent, honest and truthful.
The ASAI is a founder and member of EASA, the European Advertising Standards Alliance. EASA is a non-profit organisation based in Brussels which brings together 28 European advertising self-regulatory organisations (SROs) and 13 organisations representing the advertising industry in Europe – advertisers, agencies and various forms of media, including television, radio, press and outdoor poster advertising.
Matt Brittin, President, EMEA Business and Operations at Google said:
“Google is both delighted and honoured to become the first corporate member of EASA. We firmly believe that maintaining consumer trust in the ads they see online is vital for the future of our industry, as well as to keep the web open and affordable for everyone. EASA and its network of European ad regulators play an absolutely vital role in this effort. We look forward to supporting EASA to maintain high standards of safe, responsible digital advertising for European consumers, whilst its members continue to evolve to keep pace with our rapidly changing digital advertising ecosystem.”
Welcoming Google to the EASA network in a joint statement with her co-members of EASA’s Digital Working Group, Orla Twomey, Chief Executive of the ASAI, commented:
“We are delighted to welcome Google to the EASA network. The partnership will strengthen Google’s collaboration with EASA’s self-regulatory organisations, through which national ad industries commit to protect consumers from misleading or otherwise inappropriate ads. Additionally, the partnership will help ensure EASA’s network is stronger in rapidly changing times, including by tackling irresponsible advertising through the use of technology.”
The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.
The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.
Further information on advertising self-regulation, the ASAI and the operation
of the system is available at www.asai.ie
Follow the ASAI on Twitter @THE_ASAI