The Pregnancy and Baby Fair announce new title sponsorship deal with Boots Ireland as the event celebrates 10 years in business

Next exhibition takes place on 6th / 7th April in RDS Simmonscourt, Dublin


The Pregnancy and Baby Fair, Ireland’s biggest, best and only exhibition covering all things pregnancy and baby related, has announced a new title sponsorship deal with Boots Ireland, the leading pharmacy-led health and beauty retailer.

Now called The Pregnancy and Baby Fair with Boots, the exhibition is this year celebrating its tenth year in business as Ireland’s leading fair for parents and those expecting a new baby soon. Taking place on the 6th and 7th April in the RDS Simmonscourt in Dublin, the event will offer exclusive access to hundreds of Ireland’s leading retailers and product specialists as well as the world’s biggest baby brands – all under one roof. A range of Ireland’s top pregnancy and baby professionals will also be available to give the best and latest advice on a wide range of pregnancy and parenting related topics.

The Pregnancy & Baby Fair was co-founded by Claire Finnan and Jennifer Shaw a decade ago. The duo first came to national attention on Dragons Den, where they went down in history as the first ever candidates to secure backing from all five Dragons for their exciting exhibition idea, The Pregnancy & Baby Fair. After the phenomenal success of the first event, Claire and Jennifer bought out all five Dragons.

The biannual Pregnancy & Baby Fair with Boots is now a highly anticipated event that gets bigger and better every year. It features exhibitors from every aspect of the pregnancy and baby world, including Cybex, Baby Elegance, Tommee Tippee, SuperValu, Peg Perego Bella Baby, Tony Kealys, Mothercare, Aveeno and Quinny, Maxi – Cosi, Besafe, Uppa Baby and many more. 

Speaking about the new partnership Gillian Hennessy, Head of Marketing at Boots Ireland, says: “With 87 stores across the country, customers are at the very heart of our business and we do everything we can to help them look and feel better. Many of our customers are parents to be or have toddlers and they come to our stores for advice and information from our pharmacists and store colleagues. That’s why it made total sense to us to partner with the Pregnancy and Baby Fair to share this advice and information with new mums and dads. We are also delighted to be joining the event as it celebrates ten extremely successful years in business.” 

Jennifer Shaw, Co-Founder of The Pregnancy and Baby Fair with Boots, says: “We are delighted to be celebrating our 10-year anniversary with Boots as our new lead sponsor. Each year we deliver a fantastic visitor experience by sourcing the latest products, the most relevant speakers and top industry brands. We bring everything you need for you and your baby under one roof at exceptional prices.” 

Attendees at The Pregnancy and Baby Fair with Books on 6th and 7th April can also enjoy the following:

  1. Discounts and special offers on amazing products and services from a wide range of retailers
  2. The biggest and best retailers in Ireland all under one roof
  3. Ireland’s leading baby experts, such as Lucy Wolfe – the well-known ‘Sleep Expert’ who will tell you everything you need to know about a sleep routine
  4. Face to face seminars with qualified healthcare professionals on the Boots Main Stage
  5. Free samples and expert advice from leading baby brands
  6. The opportunity to meet unique online retailers and try, test and buy their unique products

Other sponsors at this year’s exhibition include SuperValu, Peg Pérego, Baby Elegance and Tommee Tippee. 

Tickets available at the door on 6th and 7th April or via

Instagram: @pregnancyandbabyfair