- 69% concerned over the disruption of travel plans and possible security checks on a border
- Flights, food and fuel top list of concerns for Irish people post-Brexit
- Despite Brexit uncertainty, 31% say affordable housing should be Ireland’s main priority
Three in four (77%) Irish people believe Brexit will result in the Irish economy suffering, according to new research from Core, Ireland’s largest marketing communications company. The ‘Brexit Barometer’ research was conducted to measure how Irish people feel towards Brexit and how it will impact their lives.
The greatest concern that Irish people have is the impact Brexit will have on peace and security on the Island of Ireland. 69% are anxious about the impact on travelling between the UK and Ireland as well as security at the border, while 67% are concerned that relationships between the UK and Ireland could impact on the peace process.
Core’s ‘Brexit Barometer’ also shows that 58% of the population are concerned that the prices of products could rise if supply issues become a problem, with many saying customers would be worse off due to Brexit, either by price, experience or choice. People believe they will be worse off when it comes to a range of purchasing behaviours, particularly flights, food and fuel:
- 68% are concerned over how Brexit will affect flights to the UK
- 58% are concerned about purchasing groceries post Brexit
- 54% are concerned about buying petrol and diesel post Brexit
- 51% are concerned about purchasing clothing and cars post Brexit
- 49% are concerned about buying personal electronics
- 48% are worried about healthcare, while 44% are concerned about purchasing household energy
That said, while Brexit has been a constant news item since 2016, and has even overtaken “creating jobs” as a priority, it is not the most important issue for people in 2019. Despite Brexit uncertainy, the top priority has switched to ‘providing affordable housing’, with 31% of the population saying this should be the nation’s main concern.
Finian Murphy, Marketing Director of Core, says: “From the moment the Brexit referendum took place, the news story has been one of the most important news stories measured in our Core Cultural Index. However, given the absolute uncertainty, people have been unsure about why it is important and only now it seems that the general public are beginning to consider the impact it will have on their day to day. We will be following this public sentiment very closely over the coming months.”
Core’s ‘Brexit Barometer’ report was compiled based on analysis of three key pieces of data: The KBC Consumer Sentiment Index, the Core Cultural Index and Core’s State of the Nation. Each survey is based on a sample size of 1,000 Irish adults, representative of the population. The survey data is collected every month, with the most recent wave (including Brexit questions) collected between 15th August and 25th August.
Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.
For further information and to download the full report, please visit https://onecore.ie/intel/research/brexit-barometer/