wo thirds of people in Ireland have trialled at least one Video On Demand service since March – Core Research

  • 56% scored Netflix as their number one paid subscription service, followed by Amazon Prime and Disney+
  • RTÉ Player has had the largest increase in use during the pandemic, higher than the paid for service – Netflix
  • Almost half say they watched comedy to help them cope with Pandemic stresses

Two thirds (66%) of people in Ireland have tried at least one Video on demand (VOD) service since March, according to new research from Core, Ireland’s largest marketing communications company. The research looks at the most popular video streaming services in Ireland – Netflix, RTÉ Player, Virgin Media Player, Amazon Prime and Disney+ – their offering, and how these services can convince customers to stay loyal when faced with so much choice. The survey results are based on the views of 1,000 participants, interviewed online and representative of the adult population.

The research revealed the trialling of digital streaming increased significantly during the Stay at Home restrictions, with one in four now using more than one paid video streaming services such as Netflix and Amazon Prime or Disney+. In addition, the increased focus on news and information has provided indigenous players (e.g. RTÉ and Virgin Media) with an opportunity to initially present local relevant content to VOD users, followed up with more light-hearted content to encourage repeat usage.

When asked to choose their preferred paid streaming service, 56% scored Netflix as their number one paid subscription service while Amazon Prime came second, closely followed by Disney+. Comedy, news and fiction were the main strands of content that people watched, with almost half saying they watched comedy to cope with Pandemic stresses. The same number said they watched documentaries – factual storytelling – while the third most watched area of content was news, with 37% using digital video streaming to stay up to date with the headlines.

The report showed that one of the major challenges to streaming services are not other paid for services, but websites and apps offering illegal streaming to people. Over a third of 30 year olds said they used illegal sites to watch content and this increases to 52% for people in their twenties. This generation will therefore need to be convinced that there is value in using an easy to use and trusted service that is good value for money.

Craig Farrell, Head of Media Planning at Core said: “This research reinforces how online viewing is transforming consumer expectations of what it means to watch TV. The Covid-19 pandemic has resulted in all platforms experiencing different levels of new users –  when viewers learn how to use one digital player, they are more confident to try another. In order to retain users and instil habits formed during Covid, the key for streaming providers will be to invest in culturally relevant content.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research report please click here: https://onecore.ie/intel/media/video-streaming-june-2020/


75,000 fewer English language students will visit Ireland this year as a result of quarantine measures – Progressive College Network

  • Dramatic drop in students will result in millions of Euro lost across Irish tourism, retail, food and drink and accommodation sectors
  • 9,000 seasonal jobs now under threat with annual revenues for the English language education sector expected to fall up to 90%

Progressive College Network, the representative body for a number of English language schools across Ireland, has warned that up to 75,000 fewer English language students will visit the country this year, as a result of the Covid-19 pandemic and mandatory quarantine measures. The dramatic drop in student numbers is set to have significant knock-on effects for the economy in the tourism, retail, food and drink and accommodation sectors.

The English language sector is worth an estimated €1.2bn to the Irish economy each year, with thousands of students arriving from countries such as Italy, Spain, Brazil, South Korea and Mexico. However, over 55% of the revenues earned by the sector come through short-term student courses of fewer than three weeks.

The sector supports 5,000 full-time jobs, and 9,000 part-time or seasonal jobs – the majority during the summer months. With mandatory quarantine of two weeks set to remain in place for the foreseeable future, Progressive College Network anticipates a significant fall in student numbers and resulting job losses.

In this changed environment it has also emphasised the importance of schools providing quality online classes for students already in the country.

David Russell, Chairman of the Progressive College Network said: “The measures currently in place will have a devastating impact on the English language sector, as the majority of students will choose not to travel to Ireland rather than spend their first two weeks here in quarantine.

“This in turn will have huge knock-on effects for the tourism sector as host families, travel operators and small businesses up and down the country rely to a great extent on foreign students visiting the country. The worst of the Covid-19 pandemic may be behind us, but with thousands of students unlikely to visit, there is a significant risk of school closures and job losses in the sector.

“It’s important that schools continue to offer high-quality online learning options for students already here, especially as this will allow them to renew their visa for the coming academic year.”

The Progressive College Network was formed in 2015, to meet the demand for an alternate representative body for the private college community in Ireland. Currently it represents over 300 staff members and is responsible for teaching in excess of 3,500 international students annually.

All Progressive College Network institutions are ILEP (Interim List of Eligible Programmes) listed, are fully compliant with any and all regulations and operate to the very highest of standards. Progressive College Network has a bespoke Protection of Enrolled Learners insurance policy that protects students and staff within each of its institutions.

Tragic killing of Detective Garda Colm Horkan was the most important news story of June 2020 – Core Cultural Index

  • Re-opening of pubs, hairdressers and hotels, the formation of the Government and the Black Lives Matter protests among stories that generated greatest public awareness
  • Stories that received less interest include Liverpool winning the league

The tragic killing of Detective Garda Colm Horkan in Castlerea, Co. Roscommon was the most important news story in Ireland in June 2020 according to the latest Cultural Index research compiled by Core, Ireland’s largest marketing communications company.

The research, which asked interviewees which news stories they were aware of, and of them, which they deemed most important, shows there was greater diversity and interest in the news stories which received coverage in the month of June. Based on the views of 1,000 participants, the Culture Index shows that as Ireland began to re-open, there were also significant political, economic and social issues which people were engaging with.

Covid-19 related stories ranked high in awareness with the re-opening of pubs, hairdressers and hotels the second highest story to resonate with people. Unsurprisingly 96% of people were aware of these re-openings, and 66% of people said it was a significant moment.

Similarly, the same number of people believed the formation of a Government coalition was an important event in June. However, the Government formation was not viewed positively by all. Sentiment analysis shows that the majority of those aged over 40 years old feel positive towards the Government formation, while the majority of those aged under 40 feel negative towards the coalition. Despite strong Government approval throughout COVID-19, a young generation will need convincing that this Government will address their concerns.

The fourth most significant news story for people living in Ireland were the Black Lives Matter demonstrations with 92% aware of these events with young adults (aged under 30) in particular, believing this activism was an important moment. 71% said this was an important news story to them, and 70% said they were positive about the demonstrations demanding societal change.

Speaking about this month’s update, Naomi Staff, Managing Director of Core Research said:

As people slowly return to a life beyond their homes, they are also engaging with news beyond COVID-19. The Cultural Index provides us with important insight into what matters to people. As we approach over 1,000 news stories analysed since 2015, this latest month reveals further political, economic and societal stories which will shape Irish culture in the months and years to come.”

Stories that received less interest included Ireland securing a UN Security Council seat, the RTÉ Comic Relief, GAA finals taking place later in the year, and Liverpool winning the league.

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

People can gain access to the report by subscribing to Core Connect at onecore.ie/subscribe.


AirSpeed Telecom provides connectivity to 14 McMahons Builders Provider sites

AirSpeed Telecom, a leading provider of high-performance telecommunications products and services to enterprise, public sector and small to medium sized businesses, has provided connectivity to McMahons Builders Providers.

McMahons Builders Providers have been providing quality building supplies and DIY materials to the trade and public for over 190 years and have grown to become one of the largest independent builder’s providers on the island of Ireland, with a network of 14 retail and trade branches and a Roof Truss manufacturing plant, all ensuring a nationwide offering. McMahons is headquartered in Limerick and employs a staff of over 200 people and has trading locations in Limerick, Tralee, Cork, Fermoy, Dunmanway, Waterford, Galway, Portarlington, Omagh, Coleraine and Derry. There are also two branches located in Dublin, one in Kylemore and another in Cherry Orchard.  Due to the nature of McMahons business, it is critical to have reliable and fault tolerant IT infrastructure to ensure all services are available in all shops with reliable resilient communication links between all those sites, head office and the internet.

Brian O’Gorman, Group IT Manager, McMahons Builders Providers, says:

“AirSpeed Telecom’s customer focused approach was a massive benefit when looking for the correct provider. They listened to what was required, and we liked their flexible proactive approach to meeting our business requirements. They gave us options for each site in terms of connectivity, circuit size, circuit type and path diversity. In addition, AirSpeed Telecom provided a Project Manager throughout the whole process from design to delivery, hosting weekly meetings for our IT team and Account Manager. This greatly helped ensure a smooth on time delivery of services. All the connectivity was delivered as per our schedule and as per our agreed IP design and configuration per site. The overall experience of the implementation and after service has been very positive and end users have also seen the benefit with improved performance and reliability of IT services.

AirSpeed Telecom, Managing Director, Charles O’Reilly, says:

“We’re delighted to provide connectivity to all 14 premises for McMahons Builders Providers. Our connectivity has allowed McMahons to connect its stores and their head office seamlessly, creating efficiencies for the business.”

Delivering bespoke solutions over fibre, wireless and copper infrastructure, AirSpeed Telecom works with businesses on the island of Ireland across a range of sectors, including financial services, construction, food and beverage and hospitality. Among the clients that AirSpeed Telecom is proud to work with are Chill, Keelings, Manor Farm and Kilsaran.

For further information, please contact:

Gillian Kavanagh / Breda Brown

Unique Media

Tel: (01) 522 5200 or 086 8286139 (GK)

About AirSpeed Telecom:

AirSpeed Telecom is a leading provider of high-performance telecommunications products and bandwidth services to enterprise, medium to large sized businesses and public sector clients.

Founded in 2003, AirSpeed Telecom provides customers with fast, uncontended and symmetrical connectivity which allows businesses perform to their full potential. To reinforce this vision of always-on connectivity, AirSpeed Telecom offers premium level Service Level Agreements (SLAs) as standard.

The full-suite of communication solutions includes dedicated connectivity, voice and security as well as cloud services. Delivering bespoke solutions over fibre, wireless and copper infrastructure, AirSpeed Telecom works with businesses on the island of Ireland and internationally across a range of sectors, including financial services, construction, food and beverage and hospitality. Among the clients that AirSpeed Telecom is proud to work with are Chill, Keelings, Manor Farm and Kilsaran, among others.

All customers have access to first line technical support from the company’s Network Operation Centre. All network elements are monitored proactively with service support provided 24 hours a day, 7 days a week, 365 days of the year.

AirSpeed Telecom is 100% owned by the Irish Infrastructure Fund (IIF), which controls over €500 million of investments across energy, telecoms, tourism and healthcare in Ireland.


Association of Advertisers in Ireland appoints Derek Liddy as President

The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Derek Liddy as its new President. He has over 20 years’ experience in developing digital strategies and marketing, as well as TV and video communications.

Derek is currently Head of Digital Marketing at Aer Lingus, with global responsibility for the airline’s online acquisition strategy and sales. Prior to this he was Head of Digital Strategy with digital services agency Continuum, and has also held senior roles with Anglo Irish Bank and Animo Communications.

In addition to serving on the board of the AAI, Derek is also a current board member of the Advertising Standards Authority for Ireland.

He holds a BA in Economics and Italian from UCD and a Higher Diploma in Marketing Practice from the UCD Michael Smurfit Graduate Business School.

Welcoming Derek’s appointment as President of the AAI, Barry Dooley, Chief Executive of the AAI said: “We’re delighted to welcome Derek to his new role with the AAI. Derek has an extensive track record in all areas of advertising, with a particular focus on developing impactful digital campaigns and strategies.

“Like so many other industries, advertisers have had to adapt in the face of the Covid-19 pandemic, and a number of challenges remain ahead. We’re looking forward to having Derek help spearhead our efforts to support advertisers and ensure continued high standards in the industry.”

Commenting on his appointment, Derek Liddy, President of the AAI, said: “Having previously served on the board of the AAI, I’m very aware of the important work the association does to maintain and develop a vibrant advertising industry here in Ireland. I’m looking forward to working with all my colleagues at the AAI to champion Irish advertisers and brand marketers.”

The Association of Advertisers in Ireland was established in 1951, to advance the commercial interests of advertisers by advocating for the right to responsible self-regulation and fair competition.

The AAI provides its members with a forum for intelligent exchange, access to a network of industry leaders and opportunities to shape policies that impact commercial communication.



Transition from Lockdown positively – Range of advice and tips to overcome anxiety, stress and inertia contained in Psychological Society of Ireland (PSI) Podcast series

  • Series covers issues and topics particularly relevant as we emerge from lockdown and return to our routines
  • Contributions and insights from experts highlight important role psychology plays in our daily lives

A range of tips, advice, techniques and coping mechanisms for the post-Lockdown transitional period are available to listeners of a new podcast series, which has been launched by The Psychological Society of Ireland (PSI), the professional body for psychology and psychologists in Ireland.

The podcast series, which has been produced to mark the 50th anniversary of the Society, promotes the discipline of psychology, with each episode featuring professionals who have a wealth of experience in their chosen area. While applicable to everyday life, the topics discussed are also particularly relevant during this transition period in Irish life, as we emerge from the restrictions that were imposed during the Covid-19 Lockdown period. Episodes include:

  • Anxiety in Children
  • Social Media and Children
  • Managing Suicidal Behaviour in Young People
  • Emotional Intelligence and Stress
  • What is Mindfulness?
  • Problems with the Weight Loss Industry

The experts and contributors featured include:

  • Mark Smyth, President of the Psychological Society of Ireland and a Chartered Senior Clinical Psychologist specialising in working with young people with mental health difficulties
  • Dr Damien Lowry, PSI Chartered Counselling Psychologist working in both the hospital and private practice settings
  • Dr Anne Kehoe, PSI member and a Senior Clinical Psychologist working for Children’s Health Ireland at Connolly Hospital
  • Dr Eva Doherty, PSI Associate Fellow and Chartered Clinical Psychologist based at the Royal College of Surgeons in Ireland (RCSI)
  • Dr Vincent Mc Darby, PSI Chartered Clinical and Health Psychologist working in both the hospital and private practice settings

The PSI is delighted to have experts from outside the discipline of psychology contribute to some of the podcasts in the series:

  • Professor Brendan Kelly, Professor of Psychiatry at Trinity College Dublin, Consultant Psychiatrist at Tallaght University Hospital, Dublin, and Visiting Full Professor at University College Dublin, joins Dr Damien Lowry in discussing Mindfulness
  • Ian Power, CEO of SpunOut.ie, Ireland’s youth information website by young people, for young people, contributes to Dr Anne Kehoe’s podcast on managing suicidal behaviour
  • Róisín Gowan, a Registered Clinical Specialist Dietitian in Ireland’s biggest national maternity hospital, joins Dr Vincent Mc Darby in discussing the weight loss industry

Shane Kelly, CEO of the Psychological Society of Ireland (PSI), says the podcasts will serve as a useful tool to assist listeners in moving positively onwards from Lockdown: “This series will have a particular resonance as we all deal with the many challenges which we have been presented by the COVID-19 pandemic. The insights provided by the contributors to the podcasts, including psychologists, psychiatrists, and other experts, will make for interesting and sometimes challenging listening. Whether you’re a parent navigating how your child gets back to socialising with others, or someone who’s in a new working routine and perhaps struggling with motivation or purpose, there is something in this podcast series for everyone.”

Founded in 1970, the Psychological Society of Ireland (PSI) has grown from an initial 17 members to almost 3,000 members. Since its creation, the members of the PSI, which is an independently governed, registered charity, have helped shape and develop psychology as a science in Ireland and their work and commitment has given Irish psychology a voice and standing on the European and global stage. 

The PSI is committed to maintaining the high standards of practice in psychology that have been set by its members since the founding of the Society and also to exploring new and innovative ways of furthering psychology as an applied science.

The first episode of the PSI podcast – Coping with Lockdown – is now available and the remaining episodes will be released every Thursday.

You will find the podcast here – https://www.psychologicalsociety.ie/footer/Podcasts – and on all of the main audio platforms

You can also find out more about The Psychological Society of Ireland here:


Twitter – @PsychSocIreland

Facebook – @PsychSocIreland

LinkedIn – The Psychological Society of Ireland

YouTube – PsychSocIreland

Submissions open for the An Post Irish Book Awards 2020

Ireland’s major literary event returns to celebrate the glories of Irish writing

The big sleep may soon be over and a brave new world beckons as the An Post Irish Book Awards gear up to celebrate another wonderful year for Irish writing. 

Along with most other industries, the book industry has faced challenges these last six months. Now, however, with the prudent re-opening of the country and massive progress having been made in combating the virus, publishers and authors are determined to make up for lost time with a blistering second half of 2020 and the Awards, along with headline sponsor An Post, are determined to play a major part in the communal effort to foreground Irish writing like never before.

It begins on June 30th when submissions for the 2020 Awards opens for business.  Publishers may submit in fifteen separate categories including Novel, Crime Fiction, Popular Fiction, Nonfiction, Sports, Children’s, Cookery, Short Story, Poetry, Teen and Young Adult and Irish Language.  Submissions will remain open until August 31st and we look forward to hearing from publishers in the coming weeks.  The shortlist launch is currently scheduled for October 22nd and the Awards Ceremony for November 25th. Both are under review and may be a little different this year, but plans for a very impressive campaign around the awards are being forged now to ensure that by November, there will be much to celebrate.

Details of the 2020 campaign, support from our sponsors and partners, key promotional dates and TV coverage will be finalised and confirmed in the coming months.

The An Post Irish Book Awards celebrate and promote Irish writing on a scale wider than any other literary project.  Each year they bring together a huge literary community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing. Some 90 Irish writers will enjoy the undivided attention of this community later this year and we want to hear your views on them on all of our social media platforms.  Tell us about your favourite Irish books of 2020, we take our responsibility for inclusivity very seriously and want to hear from every reader in Ireland.

Help us make The An Post Irish Book Awards 2020 another banner year for Irish books!

David McRedmond, CEO of An Post, said: This year, being able to escape into books for entertainment and comfort is more important than ever. I’m enormously excited about the wonderful crop of new titles coming on stream and it’s clearly going to be another exceptional year for Irish books and Irish authors. An Post was proud to support Irish booksellers with special parcel rates for online orders during the Covid Lockdown and we’re looking forward to the 2020 awards year with a huge sense of confidence and optimism. I hope everyone will make a special effort to support Irish authors, booksellers and publishers this year.

John Treacy, Chairperson of the An Post Irish Book Awards, says: More than ever this year it’s important that we all row in behind the effort to inject fresh energy into a book world that has been operating under very difficult circumstances. The books and the talent will always be there and we at the Awards are determined to make good some of the deficits these talented Irish authors have endured since the turn of the year. It’s no more than they deserve and we’re very confident that the celebration of books this autumn may well be our best ever, despite the difficulties endured.

For further information, please log on to the An Post Irish Book Awards website


Follow us on Facebook, Instagram or Twitter for regular updates

Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS

Are you at risk of skin cancer? Helpful checklist of five ‘red flags’ developed by Affidea ExpressCare Clinic to encourage Irish people to protect their skin as Lockdown lifts

  • Skin cancer is now Ireland’s most common type of cancer – so make sure you’re protected!

Irish people are being urged to take steps to protect their skin from the sun’s harmful rays, particularly as we begin to emerge from the prolonged Lockdown period.

Skin cancer is now Ireland’s most common type of cancer, and with this in mind, Affidea ExpressCare Clinic in Tallaght, which offers a skin cancer treatment service, has developed a helpful checklist of five things to consider if you’re worried about skin cancer. The checklist outlines a number of lifestyle factors – both current and historic – that can increase your risk of developing skin cancer, as well as some ‘red flags’ that might indicate you are at a higher risk of the disease.

The checklist, outlined below, has been devised by Mr. Fuan Chan, MD FRCSI (PLAST), a fully accredited consultant plastic surgeon, who is the clinical advisor for plastic surgery and dermatological services at Affidea ExpressCare.

The Affidea ExpressCare Clinic Skin Cancer Checklist is as follows:

1. Are you in any particular risk categories?

Your skin tone can be a factor, and those with paler skin tones are more at risk. It’s due to a lack of a pigment called melanin. Melanin not only gives skin its colour, it provides protection from the sun’s UV rays. Pale skin tones have less of this in-built protection and can be more at risk, but it is a misconception about skin cancer to think that only pale skinned people are at risk.

2. Look at your ‘sun care’ history

Remember those years of people covering their skin in oil to go into the hot sun in the pursuit of a tan? Even in cooler climates like Ireland, there was the occasional hot summer and many people would have had an instance of severe sunburn as a child or teenager. This can actually lead to the development of skin cancer later in life so being aware of changes in your skin today is important, as is protecting your skin and that of loved ones with the proper use and application of SPF.

3. Look at your family’s history

Have members of your family ever had skin cancer? This can increase your own chances of developing the disease and it’s not just your parents. If they, a sibling or a child have had a melanoma (the most serious form of skin cancer) you are in what’s known as a melanoma-prone family. If so, you need to be more alert to the risks and to be aware of any changes in your skin.

4. Check your skin

One of the most important steps to take is to check your skin regularly. As with all cancer, early detection is vital to help improve the prognosis. Look for any new markings or changes on your skin. If you have moles, check them regularly for changes.

5. Danger signs to look for

In short, look for any changes or anything unusual; bumps or rough patches that appear on your skin. Don’t just check obvious areas – make sure to include places like the tops of ears, soles of your feet, etc. Skin cancers don’t just develop on areas that are exposed to the sun.

When it comes to checking moles, just remember the ABCDE rule:

  • Asymmetry –look for moles that are not symmetrical, or have two halves that differ in shape.
  • Border Irregularity – does the mole have a nice, smooth edge, or is it irregular or blurred? Colour Variegation – check for uneven colour, or black, brown or pink colours
  • Diameter – Usually a melanoma is at least 6mm in diameter. If you notice that a mole has changed in size, consult your GP
  • Evolving or extra features – this encompasses any unusual changes like discharge or bleeding.

Mr. Fuan Chan also urges anyone who has any suspicious moles or lesions to see their doctor immediately.

“Not all skin cancers can be diagnosed clinically as some of the skin cancers can appear normal-looking with no specific signs. Similarly, some benign-looking lesions could be a skin cancer or in the phase of developing into a cancerous lesion. As such, patients are strongly encouraged to perform regular [once a month] self-examination of skin lesion or moles and to always use an SPF cream to protect the skin from the sun’s harmful rays, no matter what the weather.”

Skin cancer treatment and related reconstructive surgery is available to Irish Life Health insured patients at Affidea ExpressCare Clinic in Tallaght. Procedures are performed safely under local anaesthetic at the fully-approved Affidea minor procedure clinical facility and can cater for the majority of patients with skin cancer. 

Affidea Ireland, which was established here in 2007, is part of the European Group, Affidea, which has 280 advanced diagnostic imaging, outpatient and cancer care centres across 16 countries. Focused on providing high quality affordable care, the company sees over 7 million patients per year, performs over 14 million examinations annually and works with over 9,400 professionals, of which 3,000 are medical doctors.

For more details, check out www.affidea.ie or

follow @AffideaIreland on Twitter and Facebook

Enet opens new state-of-the-art Network Operations Centre as part of its €1m HQ in Limerick

Enet, Ireland’s largest wholesale, open-access network provider, has opened its state-of-the-art Network Operations Centre, which is part of the new €1m headquarters facility in Limerick.

The rest of the building will be gradually opened over the coming months in line with government guidelines, with a formal opening later in the Autumn. The business, which has offices in Limerick and Dublin, has moved from its previous premises to a new standalone 14,000 sq ft location in the National Technological Park, Plassey.

Enet has been headquartered in Limerick since 2004 and the business currently has over 120 employees across the Limerick and Dublin offices, with 75 located in Limerick. The new, state-of-the-art Network Operations Centre (NOC) will operate on a 24/7 basis all year round, monitoring 5400km of fibre infrastructure, including the Irish State’s Metropolitan Area Networks (MANs), proprietary metro networks, a unique dark fibre backhaul infrastructure, as well as one of the largest licensed wireless networks in the country. Following this expansion of its premises, Enet is also now hiring for a number of new engineer roles within the NOC.

Rigorous health and safety protocols, in line with Government advice, have been put in place for staff returning to work in the new facility.

Peter McCarthy, Enet Group CEO, said: “Now, more than ever, it’s important that businesses like ours continue to make sensible investments that will prime us for future growth, so this is a very proud day for Enet as we scale up our Limerick operations. This new state-of-the-art facility doubles the size of the premises we have in Limerick and will enable us to continue to deliver a genuinely world-class service for our customers.”

Specifically commenting on the new Network Operations Centre, John Gilvarry, Chief Technology Officer at Enet, said: “This is an important investment milestone for the business. It demonstrates our ongoing commitment to our customers and to delivering a genuinely world-class service for them. With this new NOC in place, we expect heightened visibility of all monitored interfaces and links so that we can focus our troubleshooting, reduce our mean time to repair and manage a much larger infrastructure estate.”

In Limerick City alone, the fibre network operated by Enet, known as the Metropolitan Area Network (MAN), provides connectivity to thirty retail service providers and has allowed for greater choice, quality and competitiveness of broadband services in the area. The high quality of the MAN and the high-bandwidth services available over the network has played an important role in the city securing a significant share of foreign direct investment.

“The MANs play a pivotal role in removing any telecoms or bandwidth barriers and introducing greater choice and competition to the market. The success of this strategy is underlined by the performance of the Limerick MAN, which is one of the largest of the MANs in the country,” Mr. McCarthy added.

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 8 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Principals, Substantiation/Health

22 June 2020 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 10 case reports on complaints recently investigated by the organisation.

8 of the 10 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading Advertising, Recognisability, Principals, and Substantiation/Health. The advertisements complained of related to National and Regional Press, Television, Online, Radio and Print advertising. One of those upheld related to intra industry / interested party complaints. The ASAI Complaints Committee chose not to uphold one consumer complaint and one interested party complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. The main role of advertising self-regulatory organisations (SROs), such as the ASAI, is to ensure that ads and other marketing communications are legal, truthful, decent and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

“The ASAI is committed to protecting society in relation to advertising across all mediums. Self-regulatory ad standards provide an additional layer of consumer protection which complements legislative controls and offers an easily accessible means of resolving disputes.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness in relation to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/Organisation Complaint Category Further Details
  Marian Nurseries     Misleading/ Substantiation/Health   The complainant, who considered that the advertisement was misleading, said there was no medical evidence to support the claims that the roses grown at the nursery were a cure for colds and flu or that they might be an effective protection from COVID-19. They considered that the advertisements could entice people with genuine concerns about COVID-19 into buying the product.   In breach of sections 4.1, 4.4 and 11.1 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/20025/  
    Robin Hill Sanctuary     Substantiation/Health   Three complaints were received concerning the advertisement.   Issue 1: All three complainants considered the advertising to be misleading and queried how it could help to build resistance to the COVID-19 virus. One complainant said that there was no research provided in relation to the claims made.   Issue 2: One complainant also considered that the advertising had preyed on vulnerable and scared people.   In breach of section 11.1 of the Code.   Complaint Upheld in part.   Link: https://www.asai.ie/complaint/health-alternative-therapies/  
  Galway Advertiser   Recognisability   The ASAI executive challenged the articles’ compliance with the Code as they noted that the articles appeared to be marketing communications that had not been disclosed with appropriate disclaimers.   In breach of sections 3.31 and 3.32 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/health-beauty-50/  
  Renault Ireland   Principles   Thirteen complaints were received objecting to the advertisement on the following grounds:   Issue 1: Complainants considered that the image of the driver appearing to urinate in public was offensive.   Issue 2: Complainants considered that the advertisement was normalising urinating in public, particularly to children, and was subjecting children to unsuitable imagery.   In breach of section 3.3 and 3.20 of the Code.   Complaint Upheld in part.   Link: https://www.asai.ie/complaint/motoring-35/
  Musgraves   Misleading/ Substantiation   The complainant considered the advertisement to be in breach of the Code as he visited four stores looking for an item which had been advertised as part of the half-price sale, and none of the stores visited had the item in stock.   In breach of sections 4.1 and 4.10 of the Code.   Complaint Upheld. Link: https://www.asai.ie/complaint/household-18/  
  Viagogo   Misleading/ Substantiation   The complainant said that the capacity of the venue in question was 14,500 and that less than 1% of tickets would equate to less than 145 tickets, not 212 as stated. They therefore considered the advertisement to be misleading.   In breach of sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code.   Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-24/  
  Maximum Media – Joe.ie    Recognisability   The complainant said that the advertisement had not been in keeping with the ASAI’s guidelines on the Recognisability of Marketing Communications as it had not been identified as advertising material.     In breach of sections 3.31 and 3.32 of the Code.   Complaint Upheld. Link: https://www.asai.ie/complaint/employment-opportunities-3/

The ASAI upheld one complaint made by Intra Industry / Interested Parties in the following case:

Company/Organisation Complaint Category Further Details
  Carrolls Irish Gifts   Misleading /Substantiation   A complaint was received from Donegal Socks, who felt it was untrue that the product was ‘Made in Co. Donegal, Ireland’ as claimed. They also queried whether the product was made in Ireland at all. The complainants said that they were the sole manufacturer of Donegal Socks and that the advertisement was therefore misleading and detrimental to their own business.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/clothing-5/  

The following complaint was investigated and following investigation, the ASAI Complaints Committee did not uphold the complaint.

Company/Organisation Complaint Category Further Details
  Paddy Power Betfair    Principals   Five complaints were received regarding the advertising. All complainants considered that the advertising was offensive on the grounds that it was racist against English people.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/betting-bookmakers-2/  

The following complaint, issued by an Intra Industry / Interested Party was investigated and following investigation, the ASAI Complaints Committee did not uphold the complaint.

Company/Organisation Complaint Category Further Details
  Four Star Pizza   Misleading   The Irish Heart Foundation objected to the post. They said that a teenager had received the targeted advertising on their phone which had created a sense of urgency by deliberately using products and language popular with young people to promote the consumption of pizza. They considered the post to be irresponsible given the problem surrounding childhood obesity.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/food-14/

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.


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