28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty 6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 32 case reports […]
2020 ASAI Annual Report shows significant majority (68%) of complaints were made on the basis that an advertisement was perceived to be ‘misleading’ 28 April 2021 A total of 1,648 written complaints concerning 1,072 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according to the organisation’s 2020 Annual Report which […]
Best-selling Irish author and journalist Eithne Shortall appointed editor of Home Home offers perfect advertising platform for brands across food, travel, and property The Sunday Times will unveil a new supplement on 2nd May which will include top coverage on property, including the market both in Ireland and overseas, plus a range of content on eco […]
CORE SPONSORSHIP WILL PROVIDE STRATEGIC ADVICE ON ALL SSE AIRTRICITY SPONSORSHIP PLATFORMS, WITH A PARTICULAR FOCUS ON SUSTAINABILITY SSE Airtricity has appointed Core Sponsorship as key advisors for their Sponsorship Portfolio, both for existing and future sponsorships. These include Title Sponsor of the League of Ireland Premier and First Division (football) and Women’s National League […]
Episodes 3 and 4 sees the DSPCA tend to Trigger, a dog with a head injury, an injured fawn has emergency treatment while a terrapin is rescued from Dublin’s Grand Canal Each episode offers an up close and personal look at the work of the DSPCA including the dedicated work of the veterinary team who […]
In an industry first, The Sunday Times has announced a significant change to its packaging to reduce waste. From this Sunday, 25th April, The Sunday Times supplements will switch to using a recyclable paper banding instead of a plastic wrap in its mission to remove all single-use plastic from the newspaper. The paper banding is also […]
Enet, Ireland’s largest open access network provider, has successfully delivered a 10GB internet connection to the National Space Centre (NSC) in Elfordstown, Cork. Working against tight deadlines and connecting to the remote site, Enet completed installation of the 10GB ethernet connection as Phase 1 of a plan that will see planned capacity grow to 100GB, unprecedented in rural Ireland. The […]
Zenith, part of Core, has appointed Jen Walsh, Head of Digital, to the board. Her appointment is part of Zenith’s commitment to continual development of digital capabilities within Zenith, and to analysing and predicting client’s digital needs. Walsh has been in Zenith for five years, having previously held digital leadership roles in IPG as well […]
Agency to start work on iconic Irish Brand Bulmers this Spring Bulmers Ireland have this week joined forces with Starcom, part of Core. The Media team will initially focus on the Bulmers brand along with Five Lamps, San Miguel and Seven Summits. Starcom will initially manage a Summer campaign built on the new brand platform […]
Continued growth expected for online video which is to increase by 13.1%, TV spend to increase by 6.6% Print spend to fall by 5.3% to €74.7 million but digital revenue for national titles expected to increase by 8% Overall online market to increase by 12.9% to €539.4 million, with Google and Facebook growing by 14% […]