Entries by uniquemedia

Advertising Standards Authority releases latest Complaints Bulletin

6 advertisements across Online, Direct Mail, Social Media and Radio were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading and Environmental Claims   The Advertising Standards Authority’s independent Complaints Council has released its latest Complaints Bulletin which contains 7 case reports on […]

Currys launches new brand platform “For the Tech You Love” in partnership with Core to strengthen emotional connection with customers

Currys has launched a new brand platform “For the Tech You Love” in partnership with Core, Ireland’s leading communications agency, to evolve how customers see and engage with the brand. The campaign is designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their […]

Advertising Standards Authority hosts event ‘Advertising at the Edge: AI, Manipulation, and the Future of Influence’ to explore how AI is reshaping the advertising landscape, the spread of misinformation, and the ethical impact of emerging technologies on the wider industry

Orla Twomey, Chief Executive of the Advertising Standards Authority, Dr. Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, Brian Crowley, Director of Trust and Safety at Google, and Aoife Murphy, Group Strategy Director at Core were photographed at an event hosted by the Advertising Standards Authority in Dublin, which featured […]

The Irish Sun teams up with Barnardos for Big Toddle Art Competition

It’s back! The Irish Sun, Ireland’s bestselling daily tabloid newspaper, has once again teamed up with children’s charity Barnardos for the Big Toddle Art Competition.   Youngsters across the Republic of Ireland can enter the Big Toddle Art Competition by downloading and colouring in a picture from top illustrator Chris Judge available on thesun.ie.   […]

Dublin City Libraries and Core Creative celebrate 30 years of the Dublin Literary Award with striking digital out-of-home campaign honouring all 29 past winners

Illustrated by Ciaran Moran and Emmet Mullins, each title is reimagined as a singular symbolic image   Campaigns final artwork – the 30th illustration – will be unveiled on Thursday, 22nd May following the announcement of this year’s winner   Dublin City Libraries, in partnership with Core Creative, is marking a significant cultural milestone — […]

Advertising Standards Authority Annual Report for 2024 highlights new strategic partnerships with key state agencies and other regulators to further strengthen organisation’s role as leading voice of authority and influence within the advertising industry

Advertising Standards Authority signed a Co-Operation Agreement with Coimisiún na Meán in 2024 and partnered with key organisations on significant initiatives including Gambling Regulatory Authority of Ireland (GRAI) and the Irish Film Classification Office (IFCO)  Advertising Standards Authority, the independent self-regulatory body committed in the public interest to promoting the highest standards of marketing communications, has […]

88% of employees believe a workplace cancer policy is important but only 19% say their company has one – new research from Core in partnership with Purple House Cancer Support

Core and Purple House Cancer Support launch ‘Cancer Care at Work’, an initiative that will provide practical advice and guidance for employers who want to create or enhance their cancer support policy Seven in ten employees (73%) feel a cancer diagnosis negatively impacts career progression, while over half (57%) of employees who have had cancer […]

TechLabs, Ireland’s only tech, electronics and lifestyle consumer expo is coming to Dublin’s RDS on 18th October

Ireland’s answer to Las Vegas’ CES, TechLabs will showcase the latest innovations in consumer electronics and technology to 10,000 visitors   Discover next-generation tech innovations including EVs, drones, e-scooters, wearable health trackers, smart TVs, sound systems, headsets, home cinema, smartphones, tablets, smart glasses and more…   Free to attend, TechLabs is the ideal opportunity to […]

Irish headquartered company ATC Computer Transport & Logistics launches 2,600km battery electric truck trial in partnership with Chinese electric truck manufacturer Windrose Technology

The second in a series of trials, the test route is a return journey from the Netherlands to Hungary and covers approximately 2,600km   Aim of trial is to analyse emission reduction of moving from diesel to electric for long distance travel –  proving that battery electric can outperform diesel in every way   Further […]

Business sentiment is up with 88% of Irish SME’s saying they are confident for the year ahead, and 92% saying they plan to invest in the coming months – new research from Bibby Financial Services

36% feel more confident making major investments now the General Election is over however opinions remain divided on government supports for SMEs   SMEs plan to invest an average of €193,000 over the next twelve months, with staff training and recruitment as top priorities   30% of SMEs have implemented AI technology in their operations […]