Just Eat invites everyone to come out for Pride – now in its second year – with campaign and event developed by Core

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Just Eat continues its partnership with Outhouse to raise funds for vital LGBTQ+ services

For the second year running, Just Eat is proudly celebrating Pride with a bold, inclusive campaign developed by Core. Building on the momentum of last year’s initiative, Just Eat once again invites everyone to come out for Pride – this year with even more music, art, and impact.

As part of Pride 2025, Just Eat will host a live event at The Grand Social on June 29, featuring a standout headline performance from Pillow Queens, with acclaimed artist SOAK as the support act. It promises to be a powerful evening of community, celebration, and shared purpose.

All proceeds from the event will be donated to Outhouse LGBTQ+ Centre, an organisation at the heart of Ireland’s LGBTQ+ community, providing critical support and resources throughout the year.

Significantly, the success of the creative concept in Ireland has led to its adoption by Just Eat in the UK, extending the campaign’s message of solidarity and celebration across borders and reinforcing the brand’s commitment to inclusivity at an international level.

Karen Downey, Senior Marketing Manager at Just Eat Ireland said: “We are delighted this year with the continuation of our sponsorship of the Dublin Pride celebrations. Just Eat remain committed to standing up and supporting the LGBTQ+ community. As part of the celebrations we are excited to host a party with a purpose in the Grand Social with the Pillow Queens to celebrate love, inclusion and diversity. With all proceeds going to our partners Outhouse, who do such incredible work in the community.”

The project brought together a diverse team from across Core – including Creative, Sponsorship, Strategy, and Research—and was delivered in close collaboration with Teneo, Verve, and UMWW.

Helena Jones, Creative Director at Core, added: “This campaign is about more than just celebration – it’s about connection. We wanted to create something that reflects the vibrancy and strength of the LGBTQ+ community while also driving real-world impact. We’ve built a campaign that not only resonates here in Ireland, but is also now being adopted in the UK. That’s a testament to the power of the creative.”

DP Energy helps secure success for the ‘Gwynt Glas’ floating offshore wind farm in The Crown Estate’s Leasing Round 5

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  • Gwynt Glas is a floating offshore wind project located between West Wales and the South West UK coastline, with the potential to generate up to 1.5GW of clean renewable energy

 

  • After a broader UK search, DP Energy initiated the project in 2020 before subsequently partnering in 2021 with EDF Renewables as an experienced owner operator of offshore wind assets

 

  • DP Energy is acting as Exclusive Development Partner for the now jointly owned EDF / ESB project, with the company’s Pembrokeshire team actively engaging with local stakeholders

Gwynt Glas, a floating offshore wind farm located between West Wales and the South West UK coastline, has been awarded preferred bidder status in the Celtic Sea through The Crown Estate’s Offshore Wind Leasing Round 5 which awards rights to two new floating wind projects in the region.

Gwynt Glas is a joint venture between EDF Renewables and ESB. The project was originally initiated by DP Energy before partnering with EDF as an experienced Offshore Wind partner. The project has the potential to generate up to 1.5GW of clean renewable energy, while benefitting communities across South Wales and South West England.

DP Energy is now acting as Exclusive Development Partner in the project, with the company’s Pembrokeshire based team supporting the partnership by leveraging their deep knowledge of local stakeholders and continuing work with educational institutions to promote skills and economic opportunities.

Simon De Pietro, Chief Executive of DP Energy said: “We are delighted that the Gwynt Glas project has achieved this major milestone, securing seabed rights in the Celtic Sea for a commercial scale floating offshore wind farm project.

 

The DP Energy team have been working alongside the project team focused on delivering this outcome from day one and are extremely proud to have contributed to this positive result. We would also like to congratulate ESB and EDF Renewables for their success in The Crown Estate Round 5 Leasing Process.”

 

DP Energy will continue to work alongside EDF Renewables and ESB to further develop Gwynt Glas, supporting the UK’s market-leading position in floating wind and helping to maximise social value from the project.

The Gwynt Glas project has been selected through a competitive seabed tender process which follows more than three years of engagement with a range of key stakeholders to inform the best approach.

 

As part of the tender process, Gwynt Glas submitted proposals for developing the wind farm, alongside plans for maximising socio-economic and overall social value opportunities. The project will have the potential to deliver green energy to millions of homes and contribute to the UK and region’s green economy, subject to the relevant environmental assessments.

 

Lisney, one of Ireland’s largest independently owned multi- disciplinary property advisory companies, announces eleven key promotions as part of strategic growth plan

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Lisney, one of Ireland’s largest independently owned multi-disciplinary property advisory companies, has announced eleven key promotions across a number of departments and levels as part of its strategic growth and development plan.

 

Lisney offers clients a full-service property offering across both the residential and commercial markets. Operating for over 90 years, the business employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast. The commercial division of the business operates under the Lisney Commercial Real Estate name, while the residential division operates under the Lisney Sotheby’s International Realty brand.

The newly appointed professionals span a range of roles including Senior Negotiator, Senior Surveyor, Divisional Director, and Director. These promotions align with Lisney’s strategic plan to expand its presence and enhance client service delivery across all sectors. They also reflect the firm’s ongoing commitment to nurturing talent and driving ambitious growth across the business.

The following team members have been appointed to new roles at Lisney, listed in alphabetical order:

  • Sarah Barry – Senior Surveyor
  • Tom Byrne – Director
  • Jennifer Gaffney – Divisional Director
  • Caroline Kevany – Divisional Director
  • Diana Mandaji – Senior Negotiator
  • Frank McSharry – Director
  • Eileen Neville – Divisional Director
  • Shane O’Connor – Director
  • Jason O’Neil – Director
  • Shaun Rigley – Divisional Director
  • Holly Stockwell Quinn – Divisional Director

Commenting on the appointments of these roles, David Byrne, Managing Director at Lisney, said: “At Lisney, we are proud to operate as a fully integrated, multi-disciplinary firm where collaboration is at the core of everything we do. Our mission is to deliver exceptional results through a combination of market leading talent, deep expertise, strong networks, and long-standing client relationships

I am delighted to announce this wide range of appointments across the firm, recognising and rewarding the exceptional contributions of our colleagues. Their dedication, professionalism and industry experience are vital to our continued success. These promotions reflect both our confidence in their abilities to provide the highest level of care to our clients and our broader ambition to grow and strengthen Lisney’s position in the market by investing in our people.

 

The newly appointed Divisional Directors and Directors will take on enhanced leadership and client facing responsibilities, ensuring we continue to provide our diverse client base the distinctive Lisney experience which is second to none. This milestone underscores Lisney’s core belief that the development of internal talent is central to delivering industry leading service and sustaining long-term success.”

Core and Purple House Cancer Support urge the Government to support new ‘Cancer Care at Work’ initiative which helps employers support staff through their cancer journeys

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  • ‘Cancer Care at Work’, created by Core and Purple House Cancer Support, provides practical advice and guidance for employers who want to create or enhance their cancer support policy

 

  • Both organisations presented the initiative in Leinster House today, encouraging elected political representatives to support the framework

 

  • Only a quarter of employers feel their management teams are adequately trained to handle a cancer diagnosis in the workforce

Core, Ireland’s largest marketing communications company, and Purple House Cancer Support are calling on the Government to support the newly launched ‘Cancer Care at Work’ initiative, a framework that enables employers and businesses to create a policy and support system for employees who receive a cancer diagnosis or are supporting a loved one undergoing treatment.

 

Speaking to elected political representatives in Leinster House today, Core and Purple House Cancer Support, a leading cancer support centre in Ireland, who co-created the initiative, said that support from Government would encourage more employers and businesses to adopt the programme, resulting in greater support for those affected by cancer.

 

Approximately €80,000 in annual Government funding is also urgently needed to support the initiative. This funding would be used support the employment of a full-time HR training coordinator, who would act as a central link between businesses and support organisations to ensure effective policy implementation and provide specialist employer training.

 

Research carried out by Core and Purple House Cancer Support also revealed that only 25% of employers believe their management teams are adequately trained to handle a cancer diagnoses within the workforce, highlighting a lack of preparedness among employers which could result in a number of challenges for employees undergoing or recovering from treatment.

 

The research, which gathered insights from 1,000 members of the general public, 85 employers across various sectors in Ireland, and employees who have experienced cancer in the workplace, also revealed:

 

  • 88% of employees believe that a workplace cancer policy is important, but only 19% say their company has one
  • Over seven in ten (73%) believe a cancer diagnosis negatively impacts career progression with over half (57%) of employees who have had cancer confirming this
  • 91% of employers expressed a willingness to implement cancer support policies, yet fewer than one in five companies currently have one in place
  • Two thirds (67%) also said that the existence of a cancer support policy would influence their decision to work at a company
  • Half of adults would feel uncomfortable disclosing a diagnosis to an employer (49% of all adults with 13% not sure)
  • On the upside, seven in ten feel their employers would be supportive (73%)
  • 67% of Irish people say that a set policy designed to support cancer patients would influence their decision to work there

 

Companies can learn more or sign up at https://www.cancercareatwork.com/

Nicola Gillen, Chief of Staff at Core, said: “As a cancer survivor, I’ve experienced firsthand how vital it is to have an understanding and supportive employer throughout diagnosis and treatment. Sadly, many workplaces are not yet equipped to provide this essential support during such a life-changing time, that’s why the ‘Cancer Care at Work’ initiative is so crucial, it empowers businesses with the tools and confidence to respond with both empathy and structure. With one in two people likely to receive a cancer diagnosis in their lifetime, it’s imperative that employers adopt policies to support those affected. We urge the Government to actively promote this framework and encourage workplaces across the country to get involved – with the right support in place, people living with cancer can continue to work with dignity, purpose, and understanding.”

Conor O’Leary, Director of Operations at Purple House Cancer Support added: “At Purple House, over the past 35 years, we’ve supported thousands of individuals and families through the challenges of a cancer diagnosis. We know that the workplace can either be a source of strength or added stress during this time. That’s why we partnered with Core to co-create the ‘Cancer Care at Work’ initiative – bringing our decades of frontline experience into a practical framework that employers can use to support their staff with empathy and confidence. This initiative is not just about policy – it’s about people. With Government support, we can ensure that every workplace in Ireland has the tools to stand by their employees when they need it most.”

 

 

Over two in three Irish people prefer to buy from brands that treat employees fairly and provide equal opportunities – new research from Core on Diversity, Equity and Social Inclusion

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  • 68% say they would stop buying from a company that is known for treating people unfairly

 

  • Just over six in ten people (64%) believe employers should offer flexible policies to support diverse needs such as family or religion

 

  • Nearly seven in ten (68%) believe there is a need for greater support for women to close the gender pay gap

 

Over two in three Irish people (68%) say they prefer to buy from brands that treat employees fairly and provide equal opportunities, according to new research on Diversity, Equity and Social Inclusion from Core, Ireland’s largest marketing communications agency.

 

The research, which gathered insights from 1,000 adults age 18 and over living in the Republic of Ireland, revealed a high level of consensus across the Irish public when it comes to seven foundational beliefs around fairness, inclusion, and business responsibility. These seven statements reflect shared values around merit, opportunity, and trust:

 

  • Seven in ten people (71%) say a workplace that welcomes different kinds of people leads to better ideas
  • Over two in three people (68%) say they would stop buying from a company that is known for treating people unfairly
  • Over two in three (68%) believe there is a need for greater support for women to close the gender pay gap
  • Just over six in ten people (64%) say employers should offer flexible policies to support different needs such as family or religion
  • Just over six in ten people (64%) say the most qualified person should always get the job without companies worrying about diversity

trust.

The new research examines the nuanced landscape of public attitudes among adults in Ireland towards diversity, equity, and inclusion (DEI). While there is broad support for DEI values overall, opinions diverge significantly depending on how inclusion is presented – particularly across branding, advertising, and workplace policies.

 

Three distinct groups emerged from a cluster analysis of responses to 13 DEI related statements:

 

Fairness Advocates (39% of all adults)

  • High levels of agreement with statement such as supporting PRIDE (71%), trusting companies that promote fairness (87%), and believing in the need to close the gender pay gap (90%)
  • Predominantly female, in managerial or clerical roles, and from higher income sectors
  • This group sees DEI as essential to ethical workplaces and responsible business

 

Cautious Moderates (47%)

  • Not actively involved in DEI efforts but do not oppose them
  • Express moderate agreement with many DEI principles but stay neutral when inclusion appears politicised or inauthentic
  • Just 35% would attend a PRIDE event, and fewer than half (41%) feel more positive about diverse advertising

 

Sceptical Critic (14%)

  • Resistant to DEI narratives
  • Majority of this audience (85%) believe diversity programs create unfair advantages
  • 88% say businesses should focus on products, not social causes
  • This segment is older, predominantly male, and largely in manual roles, expressing discomfort with what they see as performative inclusion or reverse discrimination

 

Commenting on the results Finian Murphy, Marketing Director at Core, said:

“Despite this variation across the three distinct groups, most Irish adults (86%) fall into groups that support core DEI values – suggesting that Ireland’s national sentiment is broadly progressive. However, only half of the large “moderate” middle expresses strong enough alignment to confidently defend DEI initiatives if they come under cultural or political attack. Their support, while present, is

conditional.

 

The findings suggest that for brands and organisations to build lasting public trust around DEI, they must demonstrate authenticity, practical relevance, and a clear link to shared values – not simply ideological alignment. Inclusion that feels forced or overly performative may alienate the very audiences needed to sustain long-term social change.”

 

To read the full report, visit: onecore.ie

 

DP Energy partners with ESB to develop Lyra Wind Farm in County Mayo

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  • Lyra Wind Farm has the potential to generate up to 100MW of renewable energy – enough to power approximately 70,000 homes, farms and businesses on an annual basis

 

  • Lyra Wind Farm will only occupy 4% of the overall site, allowing it to seamlessly co-exist alongside other land uses

 

 

DP Energy has partnered with ESB to develop Lyra Wind Farm in Co. Mayo, a renewable energy project with the potential to generate up to 100MW of clean power.

 

Located approximately 7km southeast of Westport, 2.2km southeast of Aghagower Village and 9.5km west of Ballintubber Village, the proposed area of development is situated in the townlands of Cordarragh South, Corveagh Upper and Teevinish West. The majority of the proposed turbine area is located at an elevation of between 100m and 200m above sea level and will generate enough energy to power up to 70,914 homes on an annual basis.

 

The design of the proposed project is at an early stage and is following an iterative approach that will be guided by any potential environmental impacts as advised by third party technical experts. The wind farm, once operational, will only occupy a small portion of the overall site area – approximately 4% – allowing many of the existing land uses such as farming and biodiversity management to continue alongside the project.

 

DP Energy has collaborated with ESB previously to develop Cappawhite Wind Farm, a 51MW onshore wind project in Co. Tipperary, located at the southernmost extent of the mountain range known as Hollyford Hills. DP Energy also previously sold its operating and pipeline projects to ESB in 2008.

 

Simon De Pietro, Director and CEO at DP Energy Group, says: “We are delighted to be working alongside ESB to develop Lyra Wind Farm. This project has the potential to deliver substantial benefits to the local community while fostering local employment and enterprise. Having previously achieved excellent results working with ESB, we look forward to building on this strong partnership and using it as a foundation for future projects across Ireland and the UK.”

 

Jim Dollard , Executing Director. Generation and Trading at ESB, says:

“At ESB, we are progressing a pipeline of projects and acquisitions, including initiatives with our trusted partners, to deliver our Net Zero by 2040 strategy. Building on our previous successes, we are delighted to partner once again with DP Energy on the proposed Lyra wind farm in Co Mayo. By leveraging our shared values and combined expertise, we believe the Lyra project will deliver significant benefits for the community, the environment and Ireland’s net zero energy commitments. We look forward to working with all stakeholder to ensure the project is a success.”

 

Visit the Lyra Wind Farm website for more information on the project

Advertising Standards Authority releases latest Complaints Bulletin

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  • 6 advertisements across Online, Direct Mail, Social Media and Radio were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including Misleading and Environmental Claims

 

The Advertising Standards Authority’s independent Complaints Council has released its latest Complaints Bulletin which contains 7 case reports on complaints recently investigated by the organisation.

 

6 of the 7 cases were upheld in full. Advertisements across Online, Direct Mail, Social Media and Radio were found to be in breach of the Advertising Standards Authority Code on grounds related to Misleading and Environmental Claims. The Independent Complaints Council chose not to uphold one complaint.

 

The Complaints Council is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Council is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – https://adstandards.ie/about-us/

 

Commenting on the latest Advertising Standards Authority rulings, Orla Twomey, Chief Executive of the Advertising Standards Authority, stated: “The mission of the Advertising Standards Authority is to ensure consumers are safeguarded from advertising that is harmful, misleading of offensive. Our latest complaints bulletin highlights the diverse role we play in upholding honesty, transparency and integrity across the Irish advertising landscape.

 

Beyond ensuring compliance with the Code, we are dedicated to promoting its principles throughout the industry, not only addressing non-compliant advertising but also proactively educating both consumers and brands. Through these efforts, we aim to foster trust in advertising for all.

 

Additionally, to assist advertisers, we offer a free and confidential copy advice service, guiding them in creating responsible and compliant advertisements. This service provides invaluable guidance for advertisers, agencies and media that carry advertisements who may have questions or concerns about the compliance of marketing communications. We encourage anyone in the industry to take advantage of this resource to ensure their advertising is both responsible and effective.”

 

Below is a list of 6 advertisements that have been found to be in breach of the Advertising Standards Authority Code:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

Keller Williams

 

 

Online (Third Party Website)

  

Misleading

  

The advertisement featured a house for sale and was seen on a third party website. The house was labelled as having “3 beds 1 bath” and later described as a “2 / 3 bedroom property.”

 

The complainant considered the advertisement misleading on the basis that the third bedroom did not have a window, only a small skylight, which would be unreachable in the event of a fire.

  

Upheld

  

4.01, 4.04, 4.09 and 4.10

https://adstandards.ie/complaint/property-19/
 

An Post

 

Direct Mail

  

Misleading

  

The advertisement included a number of statements including “Post now has no limits”, “Digital stamps are available on the An Post App”, and “Send anytime, to anywhere using An Post Digital Stamps.”

 

The complainant considered the advertisement to be misleading as An Post Digital Stamps have an expiry of six months from purchase, meaning consumers could not use them to “send anytime”.

 

The complainant also said the claim “no limits” was untrue as the digital stamps do have limits whereas traditional, physical stamps do not.

  

Upheld

 

4.01, 4.04, 4.09 and 4.10

  

https://adstandards.ie/complaint/business-4/
 

Aldi Stores (Ireland) Limited

 

Online (Advertiser’s Own Website)

  

Misleading / Environmental

  

The advertisement promoted Burn and Glow Lignite Coal and featured a number of claims including “they’re also virtually smokeless and an environmentally friendly option“.

 

The complainant considered the claim “environmentally friendly” was unsubstantiated and false. They said that fossil fuels were not environmentally friendly as they increased the concentration of greenhouse gas carbon dioxide into the atmosphere.

 

The complainant also said that burning fossil fuels, especially in an open grate, was one of the most polluting and inefficient ways to heat your home. They said that even “smokeless fuels” emit fine particulate matter which is particularly damaging to human health and air quality.

The complainant referred to information from the Environmental Protection Agency (EPA) website to support their comments.

  

Upheld

  

4.01, 4.04, 4.09, 4.10 and 15.02

  

 

 

 

 

https://adstandards.ie/complaint/household-46/ ‎
 

BEO Wellness

 

Online (Influencer’s Social Media)

  

Misleading

  

Four images were posted to the influencer’s Instagram story, each promoting items from the influencer’s own business. Three of the images were marked as “own brand”, while one image did not include any text other than a link to purchase the product.

 

The complainant considered the story posts to be misleading as they said it was not clear to consumers that these posts were advertisements.

 

The complainant also said that while the tag “own brand” was included in three of the photos, none of the photos included the primary disclosure label “#AD”.

  

Upheld

  

3.31, 3.32, 4.01 and 4.04

  

 

 

https://adstandards.ie/complaint/clothing-footwear-13/
 

Skinbae & Beyond Co.

  

Online (Influencer’s Social Media)

  

Misleading

  

Two images were posted to the influencer’s Instagram story, one of which depicted a make up application with a contour brush, while the other showed the results of using the brush.

 

Two issues were identified in the complaint:

 

Issue 1:

The disclosure did not include a hashtag before “ad” meaning the disclosure was therefore marked incorrectly. The complainant also said the disclosure was barely visible as it was written in small white text at the bottom of the screen.

 

Issue 2:

The complaint said the influencer was using a filter while applying the advertiser’s product on herself which was misleading.

 Issues 1 and 2:

Upheld

 3.31, 3.32, 4.01, 4.04 and 4.10  

 

 

 

 

 

 

 

https://adstandards.ie/complaint/health-beauty-83/
 

Daikin

 

Radio

  

Misleading / Environmental

  

The advertisement featured a conversation between a father and daughter and featured a number of statements including “Daikin Energy Efficient Heat Pumps provide steady, reliable heat all year round. And because they run on renewable energy, they are good for the planet too!”

 

The complainant considered the above claim misleading as pumps run on electricity and it was dishonest to describe them as renewable energy when only a percentage of electricity delivered through the national grid is generated through renewable sources. They said the balance was generated by burning fossil fuels and on that basis, the advertisement was misleading.

  

Upheld

  

4.01, 4.04, 4.09, 4.10, 15.02 and 15.05

  

 

 

 

 

 

 

 

https://adstandards.ie/complaint/household-47/

 

One complaint was not upheld by the Independent Complaints Council:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

Ocean Healthcare Ltd. – Bio Oil

  

Outdoor

  

Misleading / Health and Beauty

  

A bus shelter advertisement for Bio Oil Skincare Oil featured an image of the product together with two testimonial quotes which featured a number of statements including “Helps improve the appearance of both new and old scars”, and  “Helps reduce the possibility of stretch marks forming during pregnancy, teenage growth spurts and periods of rapid weight gain.”

 

The complainant considered the advertisement misleading as it had included claims for the product without providing supporting empirical data or survey data.

 

  

Not Upheld

  

N/A

  

https://adstandards.ie/complaint/health-beauty-82/

 

 

The Advertising Standards Authority conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The Advertising Standards Authority Monitoring Service monitors compliance with the Complaints Council’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

 

Visit adstandards.ie to learn more

 

To keep up to date on Advertising Standards Authority activity, follow the organisation on:

 

X                      @AdStandardsIRE

Instagram        @adstandardsireland

LinkedIn          @Ad-Standards-Ireland

Currys launches new brand platform “For the Tech You Love” in partnership with Core to strengthen emotional connection with customers

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Currys has launched a new brand platform “For the Tech You Love” in partnership with Core, Ireland’s leading communications agency, to evolve how customers see and engage with the brand. The campaign is designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives.

The new creative direction reflects Currys’ ambition to reposition itself in the hearts and minds of customers – not just as a tech retailer, but as a brand that understands how personal those choices can be. From the excitement of unboxing a new device to finding a fridge that makes a statement, For the Tech You Love brings these moments to life in a way that’s both personal and entertaining – without taking itself too seriously.

Grounded in the insight that people form genuine attachments to their tech, the campaign takes a light, humorous approach to celebrating those connections. The result is a playful, feel-good platform that engages audiences – while still landing a meaningful message.

Jamie Cantwell, Head of Brand and Marketing at Currys Ireland, added:
“At Currys, we’re obsessed with helping our customers find the right tech for them, whether that journey starts online or in-store. We set out to create a new campaign that allows us to focus more on how people really feel about their tech purchases. Working with Core, we developed a tone and concept that brings this idea to life – one that reflects how people actually shop, based on fit, feeling and confidence.”

Kate O’Callaghan, Business Director at Core Creative, said:
“At its heart, this platform is a celebration of the everyday love affairs we have with our tech. Our goal was to tap into that emotional connection in a way that feels playful, relatable, and a little unexpected. From strategy to the final creative, we leaned into humour and heart to reframe Currys not just as the best place to buy tech, but as the brand that understands how personal tech choices really are.”

Emma Daly, Business Director at Starcom, part of Core, commented:
“In a cluttered category, our media approach needed to go beyond rational selling points. We’ve built a campaign that’s as visible as it is meaningful – with a media plan that balances broad reach with relevance. From brand moments to conversion-focused channels, we’re making sure For the Tech You Love connects at every touchpoint.”

View the TVC here:

https://we.tl/t-XaSv5X0egE

https://vimeo.com/1085744887/142a87bcdf

 

Credits

Client: Currys Ireland

Jaimie Cantwell, Marketing & Multichannel Director

Hannah Armstrong, Brand Manager

Hannah Durkan, Assistant Brand Manager

Anne Mulcahy, Brand Consultant

Heather Clarke, GTM Specialist

Eleanor Tallon, Content Manager

Stephanie Whelan, CRM Manager

Vitalijus Grigas, Studio Manager

 

Agency: Core

Caitriona Ni Laoire, MD, Creative

Aoife Murphy, Group Strategy Director

Geoff McGrath, Client Partner

Fiona Gilroy/Kate O’Callaghan, Business Director

Hannah Finnegan, Senior Client Manager

Robert Potts, Executive Creative Director

Darragh Julian, Creative Director

Mark Tuthill, Creative Director

Andrew Counihan, Head of Production

Jess Hopkins, Producer

Emma Daly, Business Director

Darach Lacy, Senior Performance Director

Rebecca Lawless, Client Director

Chaitanya Kulkarni, Client Manager

Lisa Dunne, Paid Search Director

Alyssa Flood , Paid Search Associate

Akshai Menon, Senior Paid Social Manager

Sophie McCarthy, Paid Social Associate

Ailbhe Farrell, Client Manager

 

Production Company: Ponder

DADDY (Mike & Enda), Directors

Paul Holmes, Executive Producer

Treasa O’Friel, Production Co-Ordinator

Narayan Van Maelen, DOP

Susie Cullen, Production Design

Colm Corrigan, Stylist

Jonathan Quinlan, 1st AD

Stephen McCarthy, Gaffer

Mick Swan, Locations

Kevin Whelan, Editor

Sinead Bagnall @ Screenscene, Post Producer

Allen Sillery @ Screenscene, VFX/Online Post

Donal O’Kane @ Screenscene, Colourist

Locky Butler, Sound Design

Julian Goodkind @ Pure Sync, Music Supervisor

 

About Core
Core is Ireland’s largest Marketing Communications company. The company employs a team of 400 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising Spark Foundry, Starcom, and Zenith), Research, Sponsorship, Performance and Strategy.

www.onecore.ie

Advertising Standards Authority hosts event ‘Advertising at the Edge: AI, Manipulation, and the Future of Influence’ to explore how AI is reshaping the advertising landscape, the spread of misinformation, and the ethical impact of emerging technologies on the wider industry

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Orla Twomey, Chief Executive of the Advertising Standards Authority, Dr. Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, Brian Crowley, Director of Trust and Safety at Google, and Aoife Murphy, Group Strategy Director at Core were photographed at an event hosted by the Advertising Standards Authority in Dublin, which featured key insights and discussions on the use artificial intelligence in advertising and marketing, with a particular focus on AI ethics, the challenges of misinformation, and the potential impact of new and emerging technologies on the wider industry.

Dr Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, delivered the keynote address at the event. Her thought-provoking talk explored ‘Grief Tech’, the concept of emotional firewalls, ethical considerations around predictive persuasion in advertising, and the need to introduce AI literacy into school curriculums across Ireland.

 

There was also a panel discussion, moderated by Orla Twomey, Chief Executive of the Advertising Standards Authority. Other panellists included:

 

  • Aoife Murphy, Group Strategy Director at Core
  • Brian Crowley, Director of Trust and Safety at Google

 

Today’s event reflects the organisation’s wider mission to foster trust in advertising for all, reinforcing the Advertising Standards Authority’s role as a leader and key voice in the advertising landscape, ensuring the public can have confidence and trust in Irish advertising standards.

 

With its deep expertise in both self-regulatory and co-regulatory solutions, the Advertising Standards Authority is well positioned to lead the response to emerging challenges in the industry, particularly those posed by AI-driven content and the spread of misinformation. As the media and advertising landscape continues to evolve, the organisation remains committed to staying agile, informed, and proactive in shaping effective standards that build public trust.

 

Orla Twomey, Chief Executive of the Advertising Standards Authority, says: “As the advertising landscape continues to change rapidly, it is essential that the Advertising Standards Authority is a  leader in this space, driving and maintaining high standards in advertising and marketing content across all platforms.

 

The rise of artificial intelligence, the spread of misinformation, and ethical questions around emerging technologies present real challenges, and collaboration will be key to navigating them effectively. Stakeholder engagement is central to our approach and we continue to work closely with organisations such as Coimisiún na Meán, The Gambling Regulatory Authority of Ireland, The Irish Film Classification Office and the Competition and Consumer Protection Commission, with whom we also co-created Influencer Marketing Guidelines.

 

Our mission is to safeguard consumers from advertising that is harmful, misleading and offensive and we are committed to empowering brands, consumers, and stakeholders alike through education and partnership – working together to further position the sector as an absolute beacon of trust.”

 

Visit adstandards.ie to learn more

 

To keep up to date on Advertising Standards Authority activity, follow the organisation on:

 

X                      @AdStandardsIRE

Instagram        @adstandardsireland

LinkedIn          @Ad-Standards-Ireland

 

The Irish Sun teams up with Barnardos for Big Toddle Art Competition

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It’s back! The Irish Sun, Ireland’s bestselling daily tabloid newspaper, has once again teamed up with children’s charity Barnardos for the Big Toddle Art Competition.

 

Youngsters across the Republic of Ireland can enter the Big Toddle Art Competition by downloading and colouring in a picture from top illustrator Chris Judge available on thesun.ie.

 

The grand prize for the art competition will see a family of four (two adults and two children 12 and under) win an Enchanted Escape Sunway Package to Lapland which includes unforgettable activities such as husky sled rides, snowmobiling, reindeer sleigh journeys through the wilderness and of course the highlight – meeting Santa Claus himself, all courtesy of prize sponsor Sunway.

 

The theme for this year’s Big Toddle is ‘Little Heroes’ and every child can be a Little Hero by taking part in the competition, or participating in one of the Big Toddle fun walks (a fun half-mile sponsored walk for creches) – helping raise funds for, and awareness of, the amazing work Barnardos does.

 

Host of ‘The Morning Show with Kathryn Thomas on Dublin’s Q102’ and TV Star Kathryn Thomas was joined by her own Little Hero – three-year-old daughter Grace – to help kick off the competition.

 

Kathryn said: “Myself and Grace are delighted to lend our support to The Barnardos Big Toddle. Knowing that all funds raised are going directly to Barnardos Early Years Services makes this campaign all the more meaningful. Smallies from creches all over Ireland walking half a mile to raise awareness of kids their own age less fortunate than themselves is a powerful message.” 

 

Kathryn, who is also mum to seven-year-old Ellie, added: “I’d encourage everyone where they can to support the Barnardos Big Toddle and to get involved in The Irish Sun’s Big Toddle colouring competition.”

 

Speaking about The Irish Sun and Barnardos colouring competition, Sunway CEO, Mary Denton said: “We are proud to sponsor this year’s competition, a celebration of creativity, imagination, and self-expression. This is our third year doing so and we are so delighted to support the work that Barnardos do throughout Ireland. They work so hard and diligently to support children who are vulnerable and their families.”

 

Barnardos Director of Fundraising, Mary Gamble, said:  “We’re incredibly grateful to The Irish Sun for supporting Barnardos through their Big Toddle colouring competition, and a huge thank you to Sunway for such a fabulous prize – a magical trip to visit Santa himself! 

 

Creative competitions like this are a ­powerful way to engage families and spark conversations, helping to raise vital awareness of the work we do to change the story for vulnerable children and families in Ireland. Because childhood lasts a lifetime.”

 

Irish Sun Editor Fiona Wynne added: “It’s wonderful to team up with Barnardos and Sunway once again on our most popular and colourful campaign of the year.”

 

To enter, go to thesun.ie to download the image and email the finished picture by sending a PDF or photo to [email protected]. Alternatively, it can be posted it to:

 

The Irish Sun,

Macken House,

39/40 Mayor Street Upper,

Dublin 1,

D01 C9W8

 

To accompany the finished picture, The Irish Sun would like each child to send a photo of themselves with their creation. And don’t forget to include your child’s name, date of birth, address and contact number. The closing date for entries is Saturday, June 7, 2025.