Speaker line-up unveiled for Ireland’s games industry conference ‘NEXUS by GamerFest’ taking place in Dublin on 18th October 2023

Speaker line-up unveiled for Ireland’s games

industry conference ‘NEXUS by GamerFest’ taking

place in Dublin on 18th October 2023


  • 200 game developers, publishers, investors and service providers will gather to explore the Irish and global games industry ecosystem


  • Participating companies include Delta Partners, Goodbody, Romero Games, Testronic, EPIC Games and War Ducks


Up to 200 industry leaders and professionals from the Irish and global gaming ecosystem are set to attend NEXUS by GamerFest, Ireland’s first games industry conference, in Dublin next month.


The event will offer game developers, publishers, investors and service providers the opportunity to explore the Irish and global games industry and the incredible opportunities for job creation and economic growth for Ireland. Attendees will also have the chance to hear from industry thought leaders and engage in valuable knowledge-sharing and networking.


Taking place in One Windmill Lane in the Dublin Docklands on Wednesday 18th October, NEXUS will welcome leading industry game developers and investors who will discuss a range of topics such as the journey to investment for games companies, Ireland’s new Digital Games Tax Credit, foreign direct investment opportunities and the continued growth and success of the sector in an Irish context. Ireland’s leading independent game developers will also showcase new gaming titles and highlight future investment opportunities.


Speakers already confirmed for NEXUS include:


  • Brenda Romero – CEO, Romero Games
  • John Romero – Chief Creative Officer, Romero Games
  • Nikki Lannen – CEO, War Ducks
  • Rich Barnwell – Partner at Delta Partners
  • Adam Keating – Senior VP Sales and Marketing, Testronic
  • Patrick O’Donnell – Senior Equity Analyst in Technology, Goodbody
  • Ian Kehoe – Editor, The Currency
  • Kevin Adanan – Course Director, Pulse College


NEXUS has been created by the team behind GamerFest, Ireland’s leading consumer gaming and esports festival. Since its establishment six years ago, GamerFest has welcomed over 25,000 visitors to its Irish events to experience all things gaming – including the latest gaming releases from Irish developers and international partners including Ubisoft, 2K Games, SEGA and Warner Bros. Visitors to GamerFest events also experience a huge range of additional gaming content including multiple live stages, esports tournaments, VR tech and sim racing.


NEXUS by GamerFest takes place the same week as GamerFest Winter, which is happening in the RDS, Dublin on the weekend of 21st and 22nd October, with 6,000 gamers from across Ireland and beyond expected in attend.


NEXUS by GamerFest CEO Stuart Dempsey says: “Our new NEXUS games industry conference is a unique opportunity to shine a light on the incredible talent and potential of the Irish games industry. We see the opportunity for this space to drive significant economic growth and job creation in Ireland for years to come and in conjunction with all industry stakeholders, we believe that NEXUS can play an important part in this exciting journey.


NEXUS will facilitate invaluable knowledge sharing and networking amongst developers, studios, publishers, service providers and investors. With the value of the global games industry set to reach a valuation of $385bn, allied to the wonderful talent we have in this country, Ireland is ideally positioned to benefit from this thriving global industry.”


NEXUS by GamerFest – 9am to 3pm on the 18th October 2023 at

1 Windmill Lane, Dublin 2


Standard ticket prices start at €145 and discounted developer ticket cost €45

Tickets available at www.nexusdublin.ie

Find us on Twitter @NexusDublin


Do you have a child in your life that would LOVE to help Christmas FM officially Switch Christmas On for 2023?

Christmas FM is searching for a very special little helper to visit the

Christmas FM studio and officially turn on the radio station this

year – Switching Christmas On for 2023 right across the country


  • Competition is open to children up to 10 years of age


  • Christmas FM’s hugely successful Magic of Christmas fundraising appeal returns this year to raise funds for charity partners Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities across Ireland making a difference in local communities


It’s NEVER too early to talk about Christmas….and that’s why Christmas FM, the popular radio station that plays your festive favourites every year, is today announcing a fantastic competition for one lucky child to visit the Christmas FM studio on launch day and officially ‘Switch Christmas On’ across the airwaves!

The winner will also get to be a part of the official Christmas FM 2023 photoshoot which promises to be a magical day full of Christmas cheer and festive fun.

The competition is open to children up to 10 years of age and to be in with a chance to win this incredible prize, parents or guardians simply have to apply via the form here christmasfm.com/switch

Christmas FM, which is celebrating 16 years on air this year, is also delighted to announce that ‘The Magic of Christmas’ fundraising appeal will be returning again this year to raise money for three of Ireland’s leading children’s charities – Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities around Ireland making a difference in local communities through Community Foundation Ireland. The Magic of Christmas was launched last year, with the aim of raising €1,000,000 over a three-year period for the charities.

Last year, The Magic of Christmas fundraising appeal raised almost €300,000 for the charities and these funds were used for a range of services including providing hot nutritious meals for children, supporting families with the cost-of-living crisis, helping wishes come true for children living with life-threatening illnesses across Ireland and hundreds of hours of therapeutic programmes for children.


By donating to The Magic of Christmas fundraising appeal, listeners will Give the Gift of Childhood to those who need it most, because every child deserves Magic at Christmas.


Garvan Rigby, co-founder of Christmas FM, said:

“We know it’s only September, but at Christmas FM HQ it’s never too early to talk about Christmas! This competition is a fantastic prize and we can’t wait to ‘Switch Christmas On’ with some extra help from one of our young listeners!

We are also delighted to be working alongside Barnardos, Barretstown, Make-A-Wish Ireland and Community Foundation Ireland again this year for The Magic of Christmas fundraising appeal. We raised an incredible amount of money last year and know that once again we can count on our incredible Christmas FM listeners to support these charities and donate to help us reach our target of €1,000,000 raised for children in need by 2024.”

Commenting on The Magic of Christmas fundraising appeal, the charity partners jointly said: 

“We are delighted once again to be a part of The Magic of Christmas fundraising appeal. The funds raised last year made a significant difference to the lives of thousands of children across Ireland and we have the opportunity again this year to work together and have a positive impact on the lives of children and their families. With the help of Christmas FM listeners, funds raised will ensure we can Give the Gift of Childhood to those who need it most, because every child deserves Magic at Christmas. 

About Christmas FM

Broadcasting almost nationwide, Christmas FM plays round-the-clock Christmas tunes, spreading an abundance of festive cheer and seasonal goodwill every single day in the run up to Christmas. The costs of running Christmas FM are covered by various sponsors, ensuring listener donations go directly to the fundraising appeal. The station is presented on air each year by up to 100 volunteers who devote hundreds of hours of their time assisted by a core management team.


Christmas FM will launch in late November on FM for its 16th year on air.

Christmas FM is available online at:


You can follow the station on social at:


Christmas FM – Bringing You the Magic of Christmas


About The Magic of Christmas

The Magic of Christmas is a not-for-profit fundraising appeal launched in 2022. Founded by the people behind Christmas FM, The Magic of Christmas brings together a partnership with Barnardos, Barretstown, Make-A-Wish Ireland and Community Foundation Ireland. The aim of the Magic of Christmas fundraising appeal is to Give the Gift of Childhood to those who need it most, because every child deserves Magic at Christmas. Over the next two years, the fundraising appeal is hoping to raise over €1,000,000 for Ireland’s Children’s charities and to maximise the impact of funds raised by helping more children in need.



You can follow The Magic of Christmas on social at:


‘Back to Denim’ collection unveiled by Salsa Jeans for autumn / winter 2023

  • From jumpsuits to jeans, skirts to shirts, jackets to dungarees, new Salsa Jeans collection features timeless selection of stylish denim pieces – with some reinvented twists on the classics!


  • Chic ‘Grace’ coat, available in a variety of autumnal colours, will add an elegant splash to your autumn / winter wardrobe


  • Collection also features an exclusive Salsa Jeans collaboration with world-renowned Portuguese Architect, Álvaro Siza


Dive back into denim this September with Salsa Jeans, the Portuguese denim brand, who have just unveiled their ‘Back to Denim’ collection for the coming autumn / winter fashion season.

From jumpsuits to jeans, skirts to shirts, jackets to dungarees – denim is a timeless trend that, like many wardrobe staples, can adapt to every season. This denim collection from Salsa Jeans promises a combination of ageless denim pieces as well as some reinvented twists on the classics.

  •  Regular Jacquard Shirt – €69.95 and Jacquard True Trousers – €89.95
  •  Regular Denim Shirt – €99.95 and Destiny Push Up Flare Jeans – €99.95
  • True Wide Leg Jumpsuit – €139.00

The highly anticipated collection features a range of classic ‘go-to’ Salsa Jeans styles including True, Faith, Secret, Wonder and Destiny, all of which are designed to make you feel stylish, comfortable and confident. The collection also includes a stunning double-denim two piece with a unique Jacquard pattern, a versatile wide leg denim jumpsuit and a classic oversized denim shirt.

  •  Quilted vest – €169 and Wonder Push Up Flare – €99.95
  •  Pinstripe Suit Blazer – €169.00 and Suit Trousers – €89.95
  •  Grace Coat in camel – €159 and Destiny Push Up in Ecru – €89.95€

The full autumn / winter collection from Salsa Jeans features a number of elegant pieces for women such as the chic ‘Grace’ coat, available in a variety of autumnal shades. The wider clothing range includes floral, retro and jacquard patterns, with warm earthy tones like burnt orange, deep purple, forest green, navy and crimson – sure to add a splash of colour to your wardrobe this autumn.

Aswell as Salsa Jeans Back to Denim campaign, the brand has announced an eagerly awaited exclusive collaboration with world famous Portuguese architect Álvaro Siza. Locally known as ‘Siza Vieira’, he is one of the most highly regarded architects of his generation.

Inspired by his ‘Bestiary’ – a collection of unique animal drawings that Siza imagined implementing on the traditional Portuguese tiles with the iconic blue ink – the collection Álvaro Siza X Salsa Jeans is creative, timeless and proud of its Portuguese roots and heritage. Through this exclusive collaboration, Salsa Jeans aim to embody Álvaro Siza’s personality, well-defined and bold lines, and reflect his expertise and passion as a denim specialist.

  •  Tote Bag – €39.95
  •  True Straight Special Siza – €99.95
  •  Genderless Overshirt – €89.95

The ‘Burro’ (donkey) is the main character featured in this collaboration, representing determination, versatility and diligence. These traits echo the life and work of Álvaro Siza and illustrate the legacy of almost 30 years of Salsa Jeans.

  •  True Straight Special Siza – €99.95 and Straight Jeans Special Siza – €119.95
  •  Genderless Hoodie €79.95


The collection features jeans and t-shirts for both men and women, as well as a genderless denim shirt and hoodie. The collection also includes limited edition merchandise such as tote bags, mugs, pencil cases and throws. The Álvaro Siza X Salsa Jeans is a limited collection available exclusively online at  www.salsajeans.com.


Salsa Jeans is a brand that works the art of denim like no other, originating almost 30 years ago in a laundry in Porto, North Portugal. While jeans have been the core product for the brand since inception, Salsa Jeans also have an extensive clothing offering to complement their denim range including tops, blouses, dress, jumpsuits and jackets catering for women and men.


Salsa Jeans is a fully inclusive brand providing jean sizes from 25’’ to 40’’ with prices ranging from approx. €75 – €110. It has recently opened two standalone stores in Ireland in Blanchardstown Shopping Centre and Liffey Valley Shopping Centre. It is also stocked in over 60 outlets nationwide including Brown Thomas, Arnott’s, Avoca, Pamela Scott, McElhinneys in Ballybofey, Anthony Ryans in Galway, Pauls in Kilkenny as well as a wider selection of boutiques


For more information visit:

Website:           www.salsajeans.com

Facebook:        www.facebook.com/SalsaJeansOfficial/ 

YouTube:         www.youtube.com/@salsaofficialvideos

Instagram:       www.instagram.com/salsajeansofficial

LinkedIn:         www.linkedin.com/company/salsajeans

90% of Irish SMEs are confident about business prospects in 2023 – joint highest of nine countries surveyed in new Bibby Financial Services research

  • 72% of Irish SMEs expect sales to increase in the next six months – higher than the global average of 64%


  • Irish construction sector has most confident outlook for sales expectations over next six months (80%) – much higher than the global average for this sector of 64%


  • Rising inflation and energy costs are top two concerns of Irish SMEs


  • 57% of Irish businesses intend to increase prices to combat inflation concerns while just over a third (38%) are reviewing supply chain efficiency


90% of Irish SMEs say they are the confident about their business prospects in 2023, according to new research conducted by Bibby Financial Services, Ireland’s leading independent financial provider to SMEs.


The 2023 Global Business Monitor, which surveys nine countries on topics such as business sentiment, opportunities and challenges, shows that Ireland and Germany, both at 90%, are the most confident nations about business prospects for the year ahead.


Globally, an average of 85% of SME’s say they are positive about business prospects in 2023, with France taking second place (89%) behind Ireland and Germany, and the UK holding the third spot (87%). Poland is the least confident country (79%). In Ireland, the transport, services and wholesale sectors say they are most optimistic about their prospects this year.


However, this confidence doesn’t extend to the global economic environment, with almost three in four of Irish SMEs (71%) believing the global economic conditions are worse now than during the Covid-19 pandemic or the global financial crisis.


67% of Irish SMEs say they have experienced an increase in business over the last six months, while 18% state their performance has remained the same. This positions Ireland in third place, just behind Germany (73%) and the Netherlands (68%). Slovakia registered the lowest increase in sales (43%). This is in comparison to the global average of 59%.


Companies in Ireland are confident this positive trend is set to continue, with 72% of Irish SMEs saying they expect their revenue to increase over the next six months, the second highest globally. 20% expect it to stay the same while 8% expect sales to decline. This figure is ahead of the global average expectancy for sales to increase (64%), with Germany the highest (75%) and Slovakia as the most cautious (51%). There is also strong caution in the UK and the Netherlands, with 54% predicting only a slight increase in sales.


When it comes to sales expectations, the Irish construction sector has the most confident outlook for the next six months (80%) – much higher than the global average for this sector of 64%. This is followed by the manufacturing sector, with over three quarters (77%) positive about an increase in sales, 5% ahead of the global figure for that sector. Wholesale takes third place at 74%.


For the year ahead, Irish SMEs see their key opportunities as:

  • Attracting new customers (67%) – the highest of all nine countries surveyed and well ahead of the global average of 52%
  • Building new supplier relationships (36%)
  • Taking on new staff (24%)
  • Renegotiating with existing suppliers (23%)
  • Exploring new distribution channels (21%)


Irish SMEs are also facing a wide range of challenges, with inflation / rising costs (64%) and energy costs (62%) highlighted as the top two issues, in line with the other countries surveyed. This is followed by supply chain pressure (30%), interest rates and the cost of borrowing (27%), and the conflict in Europe (24%). Access to finance is a challenge for 19% of SMEs, particularly for the construction industry (24%)


As a result, Irish businesses are taking a number of measures to navigate these issues:


  • 57% say they are increasing prices to customers
  • 38% are reviewing their supply chains for efficiencies
  • 14% are freezing recruitment plans
  • Just 8% feel they don’t need to make any changes


Furthermore, 62% of Irish SMEs have been impacted by either suppliers or customers going into administration in the past 12 months, with the wholesale (79%) and manufacturing sector (74%) most affected. Again, this is in line with the global average of 62%.


88% of Irish businesses say they expect to invest this year, just behind Germany which is the most optimistic at 93%, and ahead of France at Slovakia who have the lowest sentiment (both 86%). In Ireland, the construction sector is the most likely to invest (91%) followed by manufacturing and wholesale (90%).


The average amount Irish SMEs expect to invest is €108,850 this year, with SMEs in the transport sector likely to invest the most. The survey shows that the main areas of investment for Irish SMEs in 2023 are:


  • Marketing and sales (37%)
  • Staff training and development (34%)
  • New Staff (23%)
  • Digital technology and IT (20%)
  • Machinery and equipment – including commercial vehicles (17%)


Those in the transport, haulage and distribution sector are intending to invest the majority (49%) in staff training and development, while the manufacturing (30%) and construction (22%) sectors are more likely to invest in machinery equipment compared to other sectors. Investing in new staff is the main priority for the construction sector (31%) and the services sector (24%), above the country’s average.


To support these investment intentions SMEs are increasingly turning to third-party financing. Nearly half (48%) are more likely to use external finance than before the Covid-19 pandemic with bank and government loans, and unsecured lending the most popular options. this figure leaps to 63% for SMEs who exclusively export, while the transport, haulage and distribution sector are most likely to use external finance at 63%. Among the reasons for needing external funding, 72% primarily require it for growth and expansion.

However, amid the backdrop of rising interest rates, many are considering alternative methods of financing to traditional sources.


Mark O’Rourke, Managing Director at Bibby Financial Services Ireland, said:

Today, business owners are battling with a cost-of-doing-business crisis on two fronts: significantly higher costs and the economic instruments leveraged to tackle this primary issue. It’s perhaps little-wonder, therefore, that almost three quarters of global SMEs say economic conditions are worse now than during the pandemic and the global financial crisis.

But SMEs are resilient. This is because they care about their employees. They care about their customers and supply chains. They want to be forces for good that support the local communities that surround them. They naturally find solutions to complexities they face.

It is critical that SMEs can continue to access the finance they need to operate and grow. This means considering a range of financing options that provide sustainable working capital and cashflow to help them overcome challenges and take advantage of opportunities that arise over the coming months.”


For more information about Bibby Financial Services Ireland, please visit: www.bibbyfinancialservices.ie


Find us on LinkedIn or follow us on Twitter @BibbyFinanceIE

Irish company DP Energy to develop Canada’s First Offshore Wind project off Goldboro, Nova Scotia

Nova East Wind Inc, a joint venture between DP Energy and SBM Offshore, was established to develop Canada’s first offshore wind farm. The proposed floating offshore wind farm project, with a generation capacity of 300-400 MW, would be located approximately 20-30km off Goldboro, Nova Scotia.


This stepping-stone project has the potential to kickstart an exciting new industry in Nova Scotia, contributing to the decarbonization of the local electricity grid, in support of the Province’s 2030 goal of generating 80% of its electricity from renewable sources.


The growing project team was set-up in 2021 and has been actively engaging with stakeholders and other interested parties in Nova Scotia to understand local constraints and opportunities. The team has primarily focused on identifying and adopting environmental, regulatory, supply chain, workforce, and construction best practices as the project develops.


The precise location of the wind farm will be determined following relevant regulations and further engagement with key stakeholders and right holders such as First Nations, governments, commercial fishers, local communities, environmental groups, and industry regulators.


Simon De Pietro, CEO of DP Energy, said: “We are delighted to announce our new floating offshore wind project with partner SBM Offshore, the first of its kind in Canada. Nova East Wind’s project off Goldboro is an important step in Nova Scotia’s renewable energy journey which we are incredibly excited to be a part of. Our local team has been actively engaging with communities and stakeholders in Nova Scotia since 2021 and these groups will continue to be at the core of this project going forward.”


Ambroise Wattez, Director of Project Development at SBM Offshore, said: “SBM Offshore has been active in Nova Scotia for many years, and we are delighted to write a new chapter of the offshore industry here, with our partner DP Energy. We are very pleased to announce Nova East Wind’s project off Goldboro today, bringing our contribution to the energy transition in Canada. We intend to do so with a special attention to local workforce, supply chain and communities to kickstart Nova Scotia’s floating offshore wind sector responsibly.”


DP Energy and SBM Offshore have significant experience working in Nova Scotia to help advance the region’s offshore energy ambitions. This includes acquiring in-depth understanding of local regulatory practices and building a successful track record of local partnerships and business associations.


About DP Energy

DP Energy is an Irish company that develops, constructs, and operates renewable energy projects across the world, including Australia, Canada, the UK, and Ireland. With over 30 years’ experience in the global renewable energy space, DP Energy has an immediate project pipeline of over 9GW and is committed to using the most sustainable and environmentally responsible methods in all their energy developments.


About SBM Offshore

SBM Offshore has over 65 years of extensive experience designing, constructing, delivering, installing and operating offshore energy facilities, with special expertise in developing local supply chains and providing economic opportunities to local communities. With over 7,000 people globally, SBM Offshore is active in the decarbonization of conventional deepwater ocean infrastructure and the deployment of new energies.



Nationwide search now underway to find the ‘An Post Bookshop of the Year 2023’

An Post Irish Book Awards offers book lovers across Ireland the chance to choose their favourite bookshop


The search is officially underway to find the ‘An Post Bookshop of the Year’ for 2023. After a hugely successful inaugural year in 2021, the category is now back for the third year running in the An Post Irish Book Awards, the annual literary event that celebrates and promotes Irish writing to the widest range of readers possible.


The ‘An Post Bookshop of the Year’ category is designed to acknowledge the significant role played by independent bookshops and local branches of bookshop chains in helping their local communities to find and savour the titles of their choice. Previous winners include Kennys Bookshop and Art Gallery, Galway in 2021 and Bridge Street Books, Wicklow in 2022.


Customers simply have to click onto https://www.anpost.com/bookshopoftheyear to submit their nomination for their favourite bookshop. They will also have the option to explain the reason for their choice. Readers can also enter by scanning the QR code in their preferred bookshop and following the instructions. Everyone who votes will be entered into a draw to win a €100 book voucher.


Nominations for the ‘An Post Bookshop of the Year’ will close on 17th September at midnight. The 12 bookshops around Ireland with the most votes will then be longlisted and invited by the judges to enter a written submission.


Mystery shoppers will visit the 12 shops as part of the judging process. Following this, a shortlist of six shops will be finalised for the ‘An Post Bookshop of the Year’ and they will be officially announced on the 19th October. The overall winner will be presented with their trophy at the An Post Irish Book Awards event on 22nd November 22. The winner will receive a trophy along with a prize worth €15,000 from An Post Commerce.


Each year, the An Post Irish Book Awards bring together a vast community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of new and established Irish writing talent and 2023 will be no different. Other categories in the An Post Irish Book Awards include Novel of the Year, Children’s (Junior and Senior), Cookery, Crime Fiction, Popular Fiction, Non-fiction, Sports, Short Story, Poetry, Teen and Young Adult and Irish Language.


Brendan Corbett, Chairperson of the An Post Irish Book Awards, says:

“Bookshops are at the core of communities’ throughout Ireland and offer a cultural and social hub for many. We introduced this category to acknowledge the important contribution bookshops and their booksellers make to not only to their communities and readers, but the significant role they play in the Irish book trade. We are delighted to see the category returning for the third year running and encourage everyone to support and vote for their local bookshop in the An Post Bookshop of the Year category.”

Dawn Behan, Chair of Bookselling Ireland, says:

“Our local bookshops are truly at the cornerstone of every Irish village and town and work every day to connect readers with titles they will truly love. Booksellers have an important role in fostering a love of literature among children and those who are new to the wonderful world of reading. This category brings together readers and booksellers and I look forward to seeing local bookshops celebrated once again at the An Post Irish Book Awards this year.”


Garrett Bridgeman, Managing Director of An Post Mails & Parcels said:  

“Irish bookshops are thriving because they know how to look after their customers and they offer seamless in-store and delivery options. In addition to providing reduced parcel and stamp rates for booksellers through the An Post Advantage Card,  we are delighted to once again sponsor this very special award category which means so much to both bookshops and their customers across the country.”


The shortlist for all categories in the An Post Irish Book Awards 2023 will be announced on Thursday 19th October, while the winners will be announced on Wednesday 22nd November. A television programme will be broadcast on RTÉ One television in December and will culminate in one of the 2023 winning titles being announced as the ‘An Post Irish Book of the Year 2023’.


An Post is also continuing with their hugely successful #ReadersWanted campaign, celebrating the value and joy of reading and encouraging everyone to pick up more books, more often. Simply search for the hashtag online to get involved.



Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS


For a range of reading recommendations, check out https://www.anpost.com/About/Readers-Wanted

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 9 advertisements across Online, Social Media, Press and Television were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Environmental Claims, Principles, Recognisability and Promotional Marketing Practices


  • One intra industry / interested party complaint was upheld in part

 The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 13 case reports on complaints recently investigated by the organisation.

9 of the 13 cases were upheld in full and 2 of the 13 cases were upheld in part. Advertisements across Online, Social Media, Press and Television were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation, Environmental Claims, Principles, and Promotional Marketing Practices. One intra industry / interested party complaint was upheld in part.  The ASAI Complaints Committee chose not to uphold one complaint.

 The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 “The latest complaints bulletin from the ASAI shows the range of complaints the ASAI receives and the important role we have in ensuring that advertisements that in Ireland are adhering to the guidelines and not in breach of the ASAI code. The ASAI fully investigates all complaints thoroughly to ensure that they are legal, truthful, decent and honest for all Irish consumers.”

 “The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 Below is a list of advertisements that have been found to be in breach of the ASAI Code:


Advertiser Medium Complaint Category Description Complaint Status Section Breached Link


The Jewellery House




Online (Company Own Website)



Misleading / Substantiation / Environmental Claims


The website included a number of claims including “Our gold is sustainably mined in the deep Irish hills of Omagh” and “House of Lor gold is sourced ethically and is refined responsibly without the use of nasty chemicals.”


Issue 1:

Complainants considered the claims that the gold was Irish and from a gold mine in Ireland as misleading. They said that the mine was in Omagh, Northern Ireland and classified as under control of the UK crown.


Issue 2:

Complainants stated that the ore produced at the mine was sold to a smelter and that the ore was mixed with other batches meaning the country of origin could not be guaranteed.


Issue 3:

Complainants considered the claims that the gold was “sourced ethically and refined responsibly without the use of nasty chemicals” to be misleading as the processing of the ore used toxic processes and could not be considered ethical or green.


Issue 4:

The complainants considered that the advertisement was misleading as no gold was produced on site but rather an ore concentrate which required further processing at another location.



Issues 1, 2, and 4:

Not Upheld

Issue 3:

Upheld in Part

(The Complaints Committee noted the term ‘ethically’ referred to the fact their gold was from a single source and had not been mixed with other unethical sources. The committee, however, did not feel ‘sustainably’ had been sufficiently substantiated.)



4.1, 4.4, 15.2 https://www.asai.ie/complaint/jewellery-4/





Online (Company Own Website)



Misleading / Substantiation


The Toyota Hybrid Service webpage stated “Having completed a Hybrid Health Check, you are covered by one year or 15,000 kms Hybrid Battery Extended Care. In the event of an issue with your Hybrid battery during this time, we will replace it free of charge.”


The complainant had a Hybrid Health Check and nine months later the hybrid battery failed. They were informed the battery was damaged beyond repair and they would have to pay for a replacement as the age of their car (2007) did not guarantee the hybrid battery replacement. The complainant considered that this contradicted the advertising claim as they had not exceeded the 15,000 km limit.







4.1 and 4.4



Bank of Ireland








The TV ad featured a woman throwing a hippo shaped money jar into a burning barrel angrily.


The complainants objected to the depiction of a man and woman burning documents in the barrel and the burning of the hippo shaped money jar and considered that it normalised this illegal and environmentally damaging practice of backyard burning.










The Wine Opener



Online (Influencer’s Social Media Account)



Misleading / Recognisability


An Instagram story by the influencer on behalf of the advertiser featured the influencer using the product and included a number of statements including “I’m so happy that I’m working with Wine Opener” and “Shop Wine Opener here.”


The complainant said the advertisement was misleading as it was not clearly identified as a marketing communication.







3.31, 3.32, 4.1 and 4.4






Press (Digital Newspaper)



Misleading / Substantiation


The advertisement was a sponsored article as seen in the Irish Examiner newspaper. The article invited readers to visit Blackwater Motors for its Volkswagen Open Week. The article referred to various offers on various Volkswagen models and advertised low-rate finance and service plans from €18.99 per month.


The complainant considered the headline of the article to be misleading as they said it was not possible to buy a new Volkswagen for €18.99 a month, but that only the service plan and not the car itself could be purchased for this price.










Virgin Media



Online (Company Website)



Misleading / Substantiation


A banner on the broadband page of the website advertised next day delivery if customers ordered before 6:00pm Monday – Thursday with some exceptions for busy times of the year e.g. Christmas.


The complainant ordered broadband before 6:00pm on Monday and expected to receive their product at the latest two days after ordering. The complainant considered the advertising misleading as they were contacted by Virgin Media over a week after placing their order to arrange delivery which was outside the advertised delivery time.







4.1 and 4.4


The Dublin Meat Company


Online (Influencer’s Social Media Account)


Misleading / Recognisability


A post on the Influencer’s Instagram account detailed where the range of Fit Food ready meals were available to buy and how much the influencer spends each week on the products which included the correct AD disclosure.


The Instagram story from the Influencer discussing the ready meals and telling viewers where they are available did not include an ad disclosure.


The complainant said that while the Influencer’s timeline post had referred to the fact it was an AD, the Instagram story did not have any disclosure.





3.10, 3.31, 3.32, 4.1 and 4.4

Zen Wellness  


Online (Social Media)



Misleading / Promotional Marketing Practices  

The ad was a grid post in collaboration with the advertiser on an Influencer’s Instagram account. The post promoted an opportunity to win a space on a wellness retreat offered by the advertiser and stated entrants must tag a friend (they could tag as many as they liked and each tag counted as an entry) and follow the advertiser and influencer to enter.


Issue 1:

The complainants objected on the grounds that the advertiser selected one of the two names from their email entrants which was not listed as a method of competition entry on the Instagram post.


Issue 2:

The complainants questioned the method for choosing each winner as one name was selected by the advertiser and one by the influencer. These two names were then put in a bowl and one was selected as the overall winner. The complainants said the selection process for choosing these two names was not transparent.


Issue 3:

One complainant believed that the overall winner selected was known to both the advertiser and influencer.


Issue 1:


Issues 2 and 3:

Not Upheld



4.1 and 5.1(a)





The Holyrood Hotel



Online (Social Media)



Misleading / Promotional Marketing Practices


The advertisers’ Facebook page posted various competitions for hotel breaks, for example ‘April Spa Steal Competition Time. Share to win.’


Issue 1:

The complainant considered that the competitions had not included any information as to when the draw would take place.


Issue 2:

The complainant considered that multiple competitions were being run each week, however, it appeared that only one winner was drawn per week.


Issue 3:

The ASAI Executive requested comments regarding the fact that the competitions did not include details or a link to terms and conditions of entry, nor any information on how consumers ‘Share to win.’




Issues 1,2 and 3: Upheld



4.1, 4.4, 5.5, 5.15(a), 5.16, 5.17, 5.30, 5.30(a), 5.30(j), 5.32



Tan Organic



Online (Social Media)



Misleading / Substantiation / Environmental Claims


Issue 1:

The Instagram post showed a pipette bottle for their tan with the text overlay “Why do we use Bamboo packaging?’ followed by a list of environmental benefits associated with bamboo in the post description.


The complainant objected to the ad on the grounds that it was misleading and stated that while bamboo packaging is compostable, the product pictured depicted glass covered in varnished wood which is not compostable.


Issue 2:

Also featured on the brand’s official Instagram page, the post promoted an image of their Self-Tan Lotion. Beside the product were circled images of ginger, aloe vera and honey denoting product ingredients. The caption which accompanied the image read ‘Did you know our products are vegan certified and made from 100% natural ingredients.’


The complainant considered this advertisement misleading as the product included honey which is not vegan.



Issues 1 and 2:




4.01, 4.04, 4.05, 4.09, 4.10 and 15.08








Online (Social Media)





Misleading / Recognisability


An Instagram story on an influencer’s account on behalf of the advertisers included a discount code for their followers for orders with HelloFresh.


The complainant considered that the content was advertising material, however, they did not consider it had been labelled as an advert.







3.1 and 4.1



The following advertisement was investigated and the ASAI Complaints Committee found that it did not breach the Code on the grounds raised in the complaints.


Advertiser Medium Complaint Category Description Complaint Status Section Breached Link


Squareup International Ltd








Misleading / Substantiation



Four advertisements formed part of a radio campaign listing the various products and services offered by Squareup International Limited. The claim ‘Everything your business needs – Almost’ was featured in all four advertisements.


The complainant objected to the advertisement’s use of the term ‘everything’ as they said that Squareup only supplied point of sale equipment and services and therefore the claim ‘everything your business needs’ was a hyperbole and exaggeration.




Not Upheld







The ASAI chose to uphold one complaint in part made by an Intra-industry or Interested Party in the following case:


Advertiser Medium Complaint Category Description Complaint Status Section Breached Link


Kendal Nutricare Ltd (Kendamil)







Food and Non-Alcoholic Beverages



The leaflet advertisement for Kendamil baby formula distributed at an event attended by consumers featured variations of the product with symbols to indicate the product had an Irish founder (Irish flag) and that it was organic whole milk with no palm or fish oil. A table was also provided which indicated how the ingredients of the product compared to other baby formulas.


Issue 1:

The complainant considered that inaccurate information had been provided on competitor products by indicating the presence of palm oil in one product when this was not the case.


Issue 2:

The complainant outlined that it was against regulations to advertise Stage 1 infant formula.


Issue 3:

The complainant considered that there had been heavy emphasis on the Irishness of Kendamil products across the communication in order to reach the Irish consumer including use of the Irish flag, ‘for Irish families’ statement, ‘Irish founders’ reference and a mention of some Irish retailers.



Issues 1 and 3:

Not Upheld


Issue 2:




8.31 and 8.32



The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.


Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.



Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

An Post renews headline sponsorship agreement with the Irish Book Awards until 2025

New Voices: The An Post Writing Prize’’ unveiled as new award category

with writers from the Irish based Ukrainian community

invited to submit their original entries this year


An Post has renewed their headline sponsorship agreement with the Irish Book Awards, one of Ireland’s most distinguished and popular literary events. The organisation first sponsored the initiative in 2018 and this new announcement extends the agreement until 2025.


Now in its 18th year, the An Post Irish Book Awards celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a vast community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing talent.


The awards feature a diverse mix of exceptional writing from new and established writers across 18 categories, including Novel of the Year, Children, Cookbook, Crime Fiction, Popular Fiction, Non-fiction, Sports, Lifestyle, Short Story, Irish language, Poem, Newcomer, Teen and Young Adult, Irish Published and Biography.


Hundreds of books are submitted for consideration annually and, over the past 18 years, an array of new and established domestic and international authors have graced the Irish Book Awards stage including Marian Keyes, Mike McCormack, Donal Ryan, Cecelia Ahern, Sinead Moriarty, Graham Norton, Judi Curtin, Oliver Jeffers, Joseph O’Connor, Sally Rooney, Roddy Doyle, Liz Nugent, Tana French, Sinead Gleeson, and Paul Howard.


In addition to category winners, a very special award is also announced at the event. The Bob Hughes Lifetime Achievement Award recognises the contribution of distinguished Irish writers and poets, and winners have included Anne Enright, Sebastian Barry, Colm Toibín, Thomas Kinsella, Eavan Boland, John Montague, JP Donleavy, Paul Durcan, John Banville, Maeve Binchy, John McGahern, Edna O’Brien, William Trevor and Séamus Heaney.


As part of the extended sponsorship agreement, An Post is launching a new writing competition called ‘New Voices: The An Post Writing Prize’. This year, the focus is on the Irish based Ukrainian community, with writers from this community aged 16+ invited to compose a new and original short story, essay or poem describing their experiences of flight and exile in no more than 1,000 words. The winner will be announced at the An Post Irish Book Awards Gala Dinner and Awards Ceremony in the Convention Centre Dublin on November 22nd.


David McRedmond, CEO at An Post, says:

‘“An Post loves the written word, and the transformational power of reading. Books are essential to good living, and we fulfil our purpose “ to act for the common good” by sponsoring these awards.

An Post has supported Ukrainian refugees with free postage and other services, in fraternity with our colleagues in UKRPoshta. Now we recognise the unique contribution they can make in Ireland with this new prize for new literary voices, which this year focuses on Ukrainian refugees.”


Maria Dickenson, member of Irish Book Awards Board says:

“We are delighted that An Post will be sponsoring the Irish Book Awards until 2025. Since 2018, An Post and The Irish Book Awards have worked closely together to promote reading and to celebrate and highlight the wealth of both new and established writers and illustrators in Ireland. The Irish Book Awards is a landmark event in the bookselling calendar and every year, brings together the vast Irish literary community. We are excited that An Post is continuing on our journey with us as the Irish Book Awards goes from strength to strength.”


The full shortlist for the An Post Irish Book Awards 2023 will be announced on 19th October, while the winners will be presented with their trophies at the An Post Irish Book Awards event in the CCD, Dublin, on 22nd November.. A television programme will be broadcast on RTÉ One television in December, culminating in one of the 2023 winning titles being announced as the ‘An Post Irish Book of the Year 2023’.



Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS


For a range of reading recommendations, check out www.anpost.com/readerswanted

Advertising Standards Authority for Ireland appoints two new members to its independent Complaints Committee and a new Chair to its Review Panel

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Declan McLoughlin and Anne Parle-McDermott to its independent Complaints Committee and Amanda Zahringer as the new Chair of the Review Panel.


Declan McLoughlin is the Director of Online and Media Codes & Rules, Coimisiún na Meán. He has over 20 years’ experience of media regulation and is currently committed to developing Ireland’s first Online Safety Code along with updating media codes and rules for television, radio and on-demand media services.


As a senior manager with the Broadcasting Authority of Ireland (BAI), Declan oversaw the BAI’s work on environmental sustainability, and he is currently the Vice-Chair of the Broadcasting Sustainability Network. He is also a former member of the Contract Awards Committee, the statutory body that was responsible for the awarding of radio and television contracts. He is a graduate of All Hallows College, Dublin, The Irish Management Institute / University College Cork and has an Advanced Diploma in Social Media and Media Law from The Honourable Society of King’s Inns.


Anne Parle-McDermott is Professor and Principal Investigator of the Molecular Genetics Laboratory at Dublin City University. She has 30 years of experience working within the science and education university sector in Ireland. She is currently a Professor of Genetics in the School of Biotechnology at DCU and has been an academic member of staff there for 17 years having previously lectured in Trinity College Dublin.


Anne completed her Ph.D. at the Royal College of Surgeons in Ireland which was awarded to her by Trinity College Dublin in 2000. Her research has also featured in numerous scientific publications globally. Anne is committed to supporting the development of researchers in Ireland and is an active mentor to individuals at all career stages. She is also a passionate advocate of women in science and leadership.


The ASAI has also appointed a new Chair of its Review Panel.


Amanda Zahringer has worked as an international corporate lawyer and ‘Big Six’ law firm partner in London, Madrid and Dublin. She has over 20 years’ experience advising multinational companies on corporate and commercial matters, while cultivating trusted relationships as their strategic advisor.


Amanda currently contributes her expertise across multiple boards, serving as the Chair of the Board of Directors of Community Finance Ireland (UCIT Ireland) and Vice-Chair of the Board of Directors of Ulster Community Investment Trust Limited. Amanda is also a member of the Irish Times Training Academic Advisory Group, where she assists in the review of the organisation’s academic policy and procedures and provides strategic guidance for growth and innovation.


Amanda’s legal, strategy, fintech, financial and philanthropic expertise has enabled her to have a profound social and economic impact on communities and organisations both nationally and globally. She is also an international keynote speaker and a guest speaker in executive leadership at the Irish Management Institute.


Welcoming these appointments, Orla Twomey, Chief Executive of the ASAI, said:


“We are delighted to welcome, Declan, Anne and Amanda to their new roles. Each appointee brings individual areas of expertise to the organisation and a wealth of knowledge from their careers to date. These insights will be welcome additions to the ASAI Complaints Committee and Review Panel. Their combined experience will provide expert guidance in the ever-evolving advertising industry. On behalf of myself and the ASAI we would like to wish Declan, Anne and Amanda the very best of luck in their new roles.”


The Advertising Standards Authority for Ireland is committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.


Media are required to abide by the ASAI Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The ASAI Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

15 athletes in Ireland Down Syndrome team qualify to participate in the SUDS European Championships in Padua, Italy from 3-10 September

  • 8 athletes qualify to participate in Ireland’s first ever national Down Syndrome Futsal team attending the SUDS European Championships


  • Athletes will also participate in artistic swimming and athletics competitions


15 Irish athletes have qualified to travel to Padua, Italy, in September to participate in the Sport Union for Athletes with Down Syndrome (SUDS) European Championships, including Ireland’s first national Down Syndrome Futsal team. The athletes will compete in a range of sports including Athletics, Artistic Swimming and Futsal.


The multi-sport championship in Italy will take place from 3rd to 10th of September with athletes from 22 countries competing. The event will offer those with Down Syndrome a unique opportunity to participate against their peers. The 15 athletes are competing in the following sports:


  • Futsal is a form of five-aside indoor football played with a smaller, heavier ball than soccer and is an ideal sport for Ireland as it is played from October to March. The Ireland Down Syndrome Futsal team of eight players were selected from a player pool of 80 through talent days held all over Ireland.


This will be the first time that Ireland will have a Futsal team participating. The Louth Meath branch of Down Syndrome Ireland and the FAI’s Football for All programme have been working to develop the Futsal team among players with Down Syndrome, coached by Paul Smyth.

  • Athletics – Three athletes have qualified to participate in the athletics competition in Italy and will take part in the 100m, 200m, 800m, 1500m and triathlon races. For this first-time participation, a second for Fergal Cosgrove, personal best times are in the scope.


  • Artistic swimming, formerly called synchronised swimming, is a very technical sport. Four swimmers have been selected for their first-time participation in the combo event and they have been training for two years to perfect their skills for the European Championships.

Often, athletes with Down Syndrome compete and train within mixed disability teams or with other athletes with an intellectual disability. Because athletes with Down syndrome have additional functional disabilities, they are not competing on a level playing field with other athletes with an intellectual disability. This is very obvious in team sports. The additional functional disabilities include, shorter stature, shorter limbs, hypotonia (low muscle tone) and smaller hands.


As a result, the SUDS European Championships give these athletes an opportunity to participate with and against their peers with Down Syndrome on a level playing field.

The 15 Irish athletes competing are:



  • Fergal Cosgrove – Co. Meath
  • Liam Foley – Co. Meath
  • Elisha Gallagher – Co. Dublin


Artistic Swimming:

  • Fintan Bray – Co. Westmeath
  • Dúalta Callan – Co. Meath
  • Katie Gaynor – Co. Meath
  • Eleanor Murray – Co. Meath



  • David Crawford – Co. Donegal
  • Josh Hennessy – Co. Dublin
  • Cian Kelleher – Co. Cork
  • Jamie Linden – Co. Louth
  • Micheál McCloy – Co. Armagh
  • Daniel O’Reilly – Co. Donegal
  • Hughie Sweeney – Co. Donegal
  • Sean Toolin – Co. Waterford


Tessa van Heerden, Sport Coordinator at Down Syndrome Ireland Louth and Meath branch, says: “Disability sport development in Ireland has come a long way, especially in intellectual disability sport. By participating in SUDS European Championships, we are shining a light on the high functioning athletes with Down Syndrome and setting up pathways for the participation in further events. We are proud of our 15 athletes for their training and progress so far and are delighted to be heading to Italy for this event.”


The team will be departing Dublin Airport for Italy on the 2nd of September, having fundraised extensively to compete at the European Championships.


Upcoming training days taking place before the team leave for the championships are as follows:

  • Futsal
    • 10am – 12pm, 12th August, Corduff Sport Centre, Dublin
    • 9am – 12pm, 26th August, Corduff Sport Centre, Dublin
  • Artistic Swimming

Land Training

    • 5:30pm – 7pm, 14th August, Aura Trim
    • 5:30pm – 7pm, 21st August, Aura Trim
    • 5:30pm – 7pm, 28th August, Aura Trim

Pool Training

    • 7pm – 8pm, 14th August, Aura Trim
    • 7pm – 8pm, 21st August, Aura Trim
    • 7pm – 8pm, 28th August, Aura Trim


For more information about SUDS European Championships, please visit:


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Find us on Twitter @DownSyndromeIRL and @ffa_fai