Core creates “It’s got to be KFC.”

Core continues to build upon their relationship with KFC UK & Ireland with another full solution campaign for the Irish market. Bringing together Research, Strategy, Creative and Media, the agency has developed their latest brand campaign in Ireland, launched this week.

Core Research and Strategy collaborated with Creative to develop a brand platform “It’s got to be KFC” that focuses on showcasing how people can shamelessly enjoy the great taste of KFC, no matter when the mood takes them. The platform is intended to change the relationship people in this country have with KFC, moving it away from being a bit of a guilty pleasure and towards a tasty treat for any occasion.

The first TVC of the campaign focuses on an assured bride in full gown shamelessly enjoying her KFC with her friend, fully in the belief that a KFC meal is a worthy reason for delaying her marriage to her groom.

The digital and media campaign, developed by Spark Foundry, part of Core and executed by Core Investment, includes a range of TV, digital video, social influencers and content. The campaign launched during Monday night’s finale of Love Island.

Speaking about the new brand platform, Tanya Jumabhoy, Brand Manager at KFC UK & Ireland, said:

“’It’s Got To be KFC’ is our new Irish brand platform and is an important strategic step in the right direction towards building KFC’s relevancy in Ireland. We wanted to highlight the sharing occasion that KFC is famous for and give it new meaning for our Irish market. The campaign speaks directly to enjoying the great taste of our food, whenever you want, with zero guilt – and absolutely owning it.”

Jonny Boyle, Client Partner at Core, said:

“Humorous sharing scenarios are at the heart of this campaign. We are excited by the potential this campaign has to expand beyond the launch TV and grow over the next couple of years, delivering further success for our friends in KFC.”


Core employs a team of 330 people and consists of eight Practices – Creative, Data, Investment, Learning, Media (comprising of Spark Foundry, Starcom and Zenith), Research, Sponsorship, and Strategy.