Brazil-Ireland Chamber of Commerce launches to strengthen commercial relations and promote trade between the two countries

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  • New report shows 1,300+ Brazilian owned businesses now operate in Ireland generating €99m in annual revenue – and 82.4% of Brazilian entrepreneurs in Ireland are female

 

  • 2,200+ people currently employed by Brazilian businesses in Ireland and this figure could rise to 6,500+ by 2025

 

  • Understanding Irish legislation is main challenge encountered by Brazilian entrepreneurs in Ireland, whereas discrimination, visa, cultural differences and language are considered only slightly or not challenging at all

 

A new Brazil-Ireland Chamber of Commerce has been unveiled to create a business network to strengthen commercial relations between Brazil and Ireland. With approximately 70,000 Brazilian nationals now living in Ireland, a 513% increase since 2016’s figure of 13,640, the aim of the organisation is to promote trade between the two countries and act as a first point of contact for Brazilian owned companies based in Ireland, Irish companies keen to expand to Brazil and Brazilian companies interested in exporting to Ireland.

 

The move comes as a new report shows that there are now approximately 1,330+ Brazilian owned businesses in Ireland generating an annual revenue of €99m+. This figure is estimated to rise to €199m+ by 2025. The existing businesses employ 2,200+ people, and with 81.4% of the companies expecting to hire employees in the next three years, the report states this figure could rise to 6,500+ by 2025. The research also reveals that 82.4% of the 1,300 Brazilian businesses in Ireland are female led and that most of the entrepreneurs came to Ireland to improve their English (62%).

 

Conducted by Unleashe, a business consultancy firm specialising in supporting immigrant entrepreneurs, the report states that Brazilian entrepreneurs say their main issue is understanding local legislation related to the running of their business (51.8%) while the topic of business formalisation was the second issue encountered, with 45.1% finding it very or extremely challenging. In contrast, discrimination, visa, cultural differences and language were considered only slightly or not challenging at all.

 

When asked if they received support from entrepreneurial support institutions, over 83% said they did not engage with any organisation. Out of these, about half (50.6%) say they did not look for or never needed help, while 28.2% did not know how to find help or did not know any organisation that provides support.

 

The role of the new Brazil-Ireland Chamber of Commerce:

To address these issues, the new Brazil-Ireland Chamber of Commerce will support members with the information required to set up and run businesses in the two countries. It will also offer best practice information and support on a range of topics such as customs, financing, accountancy, tax, business laws, grants, property leasing, and sales and branding strategies. In addition, the organisation will act as a political advocate to encourage change in laws and policies to positively impact the climate for business and drive economic growth.

 

The Brazil-Ireland Chamber of Commerce will also create and run a series of events each year for members including:

 

  • An annual Brazil Showcase where companies from various sectors can highlight their products and services
  • A bi-monthly ‘Early-Stagers’ meetup between early-stage entrepreneurs and senior business owners to share knowledge and industry insights
  • A Business Roundtable every three months on key issues affecting Brazilian-Irish businesses
  • A Leaders’ Brunch twice a year that is aimed at strengthening business relations between the two countries.

Key organisations involved in the chamber include the Embassy of Brazil in Dublin, Unleashe and Apex-Brasil. Apex-Brasil works to promote Brazilian products abroad and attract foreign investment to strategic sectors, currently supporting around 15,000 companies in approximately 90 sectors of the Brazilian economy. Between 2019 and 2022, the organisation served more than 800 investors and more that 120 projects worth €26.7 billion in investments announced in Brazil.

 

Imports from Brazil to Ireland valued at €444m while exports from Ireland to Brazil worth €367m:

The latest CSO figures show that total imports from Brazil to Ireland for 2022 were valued at €444 million, and the total exports from Ireland to Brazil were valued to Brazil worth €367 million. The top three imports from Brazil consisted of cereal and cereal preparations (€162m), vegetables and fruit (€76m) and metalliferous ores and metal scrap (€69m). The top three exports to Brazil consisted of Medicinal and pharmaceutical products (€147m), office machines and automatic data processing equipment (€51m) and essential oils, perfume materials and toilet preparations (€32.8m).

 

Fernanda Hermanson, founder of Unleashe, is the president of the Brazil Ireland Chamber of Commerce. She says:

“With the majority of Brazilian entrepreneurs in Ireland (77%) saying they had little to no entrepreneurial experience before starting their business here, this demonstrates the need for an organisation like the Brazil-Ireland Chamber of Commerce. We are here to guide and support businesses.

The growth perspectives of doubling revenue and almost tripling the number of staff in the next three years are promising and have the potential to reach even higher levels if well nurtured. We believe that by creating a network through the Brazil Ireland Chamber of Commerce, we can provide a solid foundation for businesses to grow, perpetuate and prosper.”

 

Commenting on the launch, Ambassador of Brazil to Ireland, H.E. Mr Marcel Biato, said:

“The launch of the Brazil-Ireland Chamber of Commerce is a pioneering initiative that unites Brazilian talent and dynamism with the successful Irish model of doing business and fostering innovation. As a result, it generates excellent prospects for trade and investment between the two countries.”

 

Alex Fiqueiredo, Chief Operating Officer at Apex-Brasil, said:

“The creation of the Brazil-Ireland Chamber of Commerce is an excellent opportunity to expand bilateral economic relations, stimulating trade and investment in strategic sectors such as technology, agribusiness and energy.

 

With the creation of the chamber, Brazilian and Irish companies have a unique platform to share knowledge, experiences and opportunities to facilitate business, contributing to the promotion of competitiveness and economic and social development of both countries.”

Other key statistics in the Unleashe research shows that:

 

  • Over one quarter (25.8%) of Brazilian businesses in Ireland are Manufacturing related, predominantly in the bakery and food products sector. This is closely followed by ‘Other Service Activities’ (24.5%) which includes physical well-being activities, hairdressing and other beauty treatments. Businesses in ‘Human Health and Social Work Activities’ account for 9.8% and this includes medical and dental practice activities, residential care, child day-care and social work.

 

  • Over 96% of Brazilian businesses operating in Ireland fall into the micro enterprises category, while 3.6% are considered small businesses and 0.3% are classified as medium sized. One third (66.3%) of the surveyed Brazilian-owned businesses have no employees, and another 20.6% employ between 1-3 people.

 

  • Over three quarters (76.5%) of those surveyed lived in Brazil’s South East and South region before moving to Ireland. 44.8% of the respondents are from São Paulo, followed by 8.2% from Rio de Janeiro. In Ireland, a vast majority (68.3%) are living in Dublin, while 5.6% live in Cork, and 4.6% live in Kildare.

For further information, please visit the Brazil-Ireland Chamber of Commerce website:

https://brazilirelandchamber.com/

Facebook: @BICC

LinkedIn: @BrazilIrelandChamber

Instagram: @BrazilIrelandChamber

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

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  • 11 advertisements across social media, online, radio and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation and Alcohol

 

  • One intra industry / interested party complaint was upheld

 

 

30th March 2023 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 16 case reports on complaints recently investigated by the organisation.

 

8 of the 16 cases were upheld in full and 3 of the 16 cases were upheld in part. Advertisements across social media, online, radio and brochures were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation and Alcohol. One intra industry / interested party complaint was upheld. The ASAI Complaints Committee chose not to uphold complaints made against 3 advertisements and issued 1 statement to an advertisement.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI shows the importance of our role in the Irish advertising industry, ensuring that advertisements are legal, truthful, decent and honest for all Irish consumers. The ASAI fully investigates all complaints thoroughly to ensure that advertisers in Ireland are not in breach of the high standards in the ASAI Code.”

 

“The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Hempture Online (Company website) Misleading / Substantiation  

The complainant considered advertising claims on the advertiser’s website misleading to consumers because they believed Hempture, the IIHA and EirLab were all owned by one company. The messages displayed on the advertiser’s website included:

That Hempture have products certified by the IIHA.

That Hempture have products tested by EirLab.

That EirLab are the industry leader in Cannabinoid & Hemp testing analytics in Ireland and the EU.

 

 Upheld  

3.10, 4.1, 4.4, 4.9 and 4.10

 https://www.asai.ie/complaint/health-beauty-65/
 

University of Galway

  

Brochure (University Prospectus 2020)

  

Misleading / Substantiation

 

Issue 1:

The complainant considered the advertisement misleading as it stated tutorials were weekly when they were biweekly.

 

Issue 2:

The complainant believed the advertisement was not clear in relation to the format of the course and how emphasis was mostly on self-teaching and self-learning.

 

Issue 3:

The complainant said the validity of the claim that the course was ‘award-winning’ was hard to verify for a prospective student as the name of the award was not included in the advertisement.

 

  

Issue 1:

Upheld

 

Issues 2 and 3:

Not Upheld

 4.1  

 

 

 

https://www.asai.ie/complaint/education-13/
 

Virgin Media

  

 

Electronic Media (Company Website)

  

Misleading / Substantiation

  

The complainant considered the sale advertisement misleading, as the pre-sale price available to customers was cheaper than that advertised by Virgin Media as the “sale” price.

 

  

Upheld

  

4.1, 4.4 and 4.26

 https://www.asai.ie/complaint/telecommunications-broadband-7/
Airport Driving School Online (Company’s Own Website) Misleading / Substantiation  

The complainant considered the claim “Ireland’s most successful driving school” on the company’s website as misleading, as it was an unsubstantiated, superlative claim.

 

 Upheld 4.1, 4.9 and 4.10  

https://www.asai.ie/complaint/education-driving-lessons/
 

Bray Credit Union

  

Radio

  

Misleading / Substantiation

  

The complainant said that Bray Credit Union did not present evidence to substantiate the claim “Join the best Credit Union in Wicklow.” The complainant also highlighted that the credit union only covered a small area and therefore could not claim to be the best in the whole county.

 

 Upheld  

4.1, 4.9, 4.10 and 4.33

https://www.asai.ie/complaint/financial-16/
 

Steeltech Sheds  Limited

  

Online (Social Media)

  

Decency & Propriety

 

Issue 1:

The complainant considered the advertisement to be offensive to victims of sexual assault and abuse.

 

Issue 2:

The complainant said that the advertisement had used a person’s likeness without their permission.

 

 Issue 1:

Upheld

Issue 2:

Upheld

 3.17, 3.20 and 3.27 https://www.asai.ie/complaint/household-24/
SuperValu Raheny (Musgraves) Online (Social Media) Alcohol  

Issue 1:

The complainant said the advertisement was advertising alcohol on a site for people under the age of 18.

 

Issue 2:

The ASAI challenged whether the person depicted in the advertisement was aged over 25.

 

  

Issue 1:

Not Upheld

 

 

Issue 2:

Upheld

 9.7(a) https://www.asai.ie/complaint/alcohol-30/
 

Cassillero Del Diablo Wine (Richmond Marketing)

  

Online (Social Media)

 Alcohol  

The complainant considered that the advertisement encouraged people to ignore any allergic reaction to substances in wine and take an antihistamine to continue drinking, suggesting that allergies are not serious.

 

 Upheld 3.3 and 9.8(f) https://www.asai.ie/complaint/alcohol-31/
 

Lidl

  

Brochure

  

 

Misleading / Substantiation / Environmental

  

The complainant considered an advertisement for a petrol lawnmower claiming to be “environmentally friendly with an effective silencer system and reduced exhaust emissions” as misleading. The complainant said that petrol engines are not environmentally friendly in any way and even if the lawnmower advertised had a motor that produced less pollution, it is still producing pollution.

 

  

Upheld

  

4.1 and 15.2

  

https://www.asai.ie/complaint/household-garden-products/
 

Four Loko (Richmond Marketing)

  

Online (Brand Social Media)

  

Alcohol

  

Issue 1:

The complainant considered a post on the brands TikTok page to be in breach of the ASAI Alcohol code as there was no message to drink responsibly included.

 

Issue 2:

The ASAI Executive did not consider the content of the advertisers TikTok account to be in conformity with the alcohol rules of the code. They referred the advertisers to four other posts on the page as a sample of the content uploaded and asked for their comments on the overall compliance of the content of the page and details of procedures in place to ensure compliance of the content.

 

 Issue 1:

Upheld

 

Issue 2:

Upheld

 9.4, 9.5(e), 9.7 and 9.8 https://www.asai.ie/complaint/alcohol-32/
Therapie Clinic Online (Third Party Website/ Company Own Website) Misleading / Substantiation / Price  

Issue 1:

The complainant considered the pricing in the ad to be misleading. They said that the offer for hair removal for a specific area was €29.95 and that on the advertisers’ website the cheapest available price for that specific area was €42, with the requirement to buy 10 sessions to avail of that price, otherwise the price for one session was €62.

 

Issue 2:

The complainant also raised an issue with the advertisers’ using models with red hair and darker skin tones in the ads on their website when in fact laser hair removal was not available for people with these features.

 Issue 1:

Upheld

 

Issue 2:

Not Upheld

 4.1, 4.4 and 4.22 https://www.asai.ie/complaint/health-beauty-66/?preview=true

 

The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

 

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

 

 

 

Beshoff Bros

  

 

 

 

Print (Magazine)

  

 

 

Misleading / Substantiation / Food and Non-Alcoholic Beverages

 

 

 

 

  

The complainant objected to the statement ‘Try our nutritious & crisp fish and chips” in a magazine advertisement for Beshoff Bros on the grounds that they did not believe deep fried fish and chips could be considered nutritious as they were an unhealthy ‘obesity causing’ food that should be eaten in moderation.

 

  

 

 

 

Not Upheld

  

 

 

 

N/A

  

 

 

 

https://www.asai.ie/complaint/food-non-alcoholic-beverages-7/
 

Specsavers

  

Radio

  

Decency & Propriety

  

The complainant considered the ad for Specsavers hearing aids, which featured a woman wearing hearing aids singing flatly, as offensive to deaf people. They considered that the ad exposed deaf people to ridicule and embarrassment.

 

 Not Upheld N/A https://www.asai.ie/complaint/health-beauty-hearing-aids/
 

Aldi Stores (Ireland) Limited

  

Television and Cinema

  

Decency & Propriety

  

Issue 1:

All complainants considered the advertisement offensive as it had used sexual innuendo.

 

Issue 2:

Several complainants objected to the ad on the grounds that it was inappropriate towards children given that the theme of the ad was based on what they considered a children’s film, and that the Kevin the carrot character was sold as a soft toy in the store and that a children’s charity was featured in the ad.

 

  

Issue 1:

Not Upheld

 

Issue 2:

Not Upheld

  

N/A

  

https://www.asai.ie/complaint/retail-supermarket-12/

 

The ASAI chose to uphold one complaint made by an Intra-industry or Interested Party in the following case:

 

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Sky  

Radio, Television, Online  (Third Party Media) and Point of Sale

 Misleading / Substantiation

 

  

The complainant considered that the advertisement for Sky broadband for €29 a month plus Sky Q Lite for €10 a month was misleading as it created the impression that Sky broadband was €29 and Sky Q Lite was only €10 when in fact Sky Broadband could not be purchased on its own at the price of €29. The complainant noted that the offer was advertised on the advertisers’ website as €39 and therefore they considered that it should not have been ‘decoupled’ on other media. They said that they had received queries from their own customers querying the offer which they considered showed that customers were confused by the advertisement.

 Upheld 4.1, 4.4 and 4.6  

 

https://www.asai.ie/complaint/telecommunications-broadband-8/

 

 

The ASAI chose to issue a statement in the following case:

 

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

 

 

 

Bar One Racing

  

 

 

 

Radio

  

 

 

 

Gambling

  

The complainant considered that the claim to offer best odds guaranteed on all UK and Irish horse racing was misleading as they were able to source better odds with other

bookmakers.

  

 

 

 

Statement Issued

  

 

 

 

N/A

  

 

 

https://www.asai.ie/complaint/leisure-bookmaker/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

 

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

 

 

 

For further information, please contact:

Breda Brown / Viv Murphy – Unique Media

Tel: 01 5225200 / 087 6160846 (VM)

 

Editorial Notes:

 

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing, and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

 

Media are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites, and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

 

Further information on advertising self-regulation, the ASAI, and the operation

of the system is available at www.asai.ie

Restaurants in Dublin, Belfast, Cork, Galway, Louth and Kilkenny feature in Top Ten Hottest Dining Rooms list compiled by The Sunday Times

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  • Assembled by renowned food critics John and Sally McKenna, The Sunday Times’ annual list of Ireland’s 100 Best Restaurants features a Top Ten list of the best dining rooms to eat in

  

  • Library Street in Dublin, Goldie in Cork and Big Mike’s in Blackrock, Dublin take the prestigious top three places

  

  • 16 Cork, 12 Galway and 12 Northern Irish restaurants feature in the Top 100

 

 The Sunday Times, Ireland’s leading quality Sunday news brand, has unveiled its definitive Top Ten Hottest Dining Rooms list as part of its annual 100 Best Restaurants list – the ultimate guide to eating out in Ireland.

 

Library Street in Dublin has taken the number one spot in the Top Ten, followed by Goldie in Cork and Big Mike’s in Blackrock, Dublin.

 

This year’s list focuses on the most exciting and vital rooms to eat modern and creative Irish cooking. The Top Ten Hottest Dining Rooms capture the spirit of modern Irish cooking and hospitality using local Irish ingredients found close to their location.

 

Compiled by renowned food critics John and Sally McKenna, this is their fourth decade covering the Hundred Best Restaurants in Ireland and their seventh edition with The Sunday Times. The full list of the 100 Best Restaurants is available in The Sunday Times on Sunday, 26th March.

 

The complete Top Ten list of Hottest Dining Rooms in Ireland selected by John and Sally McKenna is below:

 

  1. Library St, Dublin

www.librarystreet.ie

  1. Goldie, Cork

goldie.ie

  1. Big Mike’s, Dublin

michaels.ie

  1. James St, Belfast

jamesst.co.uk

  1. Blackrock Cottage, Galway

blackrockcottage.ie

  1. Lir, Derry

nativeseafood.co.uk

  1. Square Restaurant, Louth

squarerestaurant.ie

  1. Uno Mas, Dublin

unomas.ie

  1. L’Atitude 51, Cork

latitude51.ie

  1. Nóinín, Kilkenny

@noininkilkenny

 

The Sunday Times’ annual list of Ireland’s 100 Best Restaurants also features a host of other exciting foodie categories including:

 

  • Seven Restaurants with Gardens
  • Eight Best Ice Cream
  • 12 Best Value
  • Ten Best for Lunch
  • 12 Best Bread
  • Six Live Fire Cooking
  • Ten Incredible Desserts
  • Ten Best for Vegetarians
  • Four Best for Vegans
  • 12 Best Spuds
  • Six Best for Cheese
  • Six Best for Cocktails

 

John and Sally McKenna say this year’s Top Ten is all about the dining room where it all happens: “This is our fourth decade covering the hundred best restaurants in Ireland and we have learned that Irish people want good food, good service, good value and good fun from a restaurant. This year, we decided to incorporate all these factors into the Top Ten. We believe the best cooking is achieved when restaurants source local produce from their local area. We wanted to create a list of the Top Ten places with the best energy and vibe that food lovers crave. While there have sadly been many closures for restaurants, we can see new talent emerging and the Irish restaurant landscape continuing to grow.”

 

Jennifer Stevens, Editor of Ireland’s 100 Best Restaurants said: “We are so thrilled to be working alongside John and Sally McKenna once again to bring you the 100 Best Restaurants in Ireland. This year they’ve changed the way they create their Top Ten to reflect what we really want from a great restaurant. The food has to be outstanding of course, but so does the atmosphere, the service and the overall experience, and John and Sally’s list has some of the best night’s out you can experience in Ireland. I’m excited to add to my list of must-visit restaurants and I’m sure our readers are too.”

 

 

The complete list of the 100 Best Restaurants, can be found

here –  thesundaytimes.ie – or pick up The Sunday Times on 26 March 2023

 

thesundaytimes.ie

@ST__Ireland

One in three people in Ireland say not having enough time is a major factor when it comes to maintaining friendships – New research from Core on social relationships

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Men aged 18-44 are significantly more likely than women of the same age to state ‘lack of time’ as a main reason for not being able to maintain friendships

 

  • 68% say it is now more difficult to meet new people, with three in five sometimes feeling lonely

 

  • 58% feel friendships are now more important than romantic relationships

 

  • 70% of single men say they are content compared to 81% of single women

 

One in three people feel they don’t have enough time to maintain their friendships, with younger men nearly twice as likely to say this than women of the same age, according to new research on relationships from Core, Ireland’s largest marketing communications agency.

 

This new research delves into how romantic and social relationships have evolved as a result of the pandemic and multiple lockdowns over the past few years and the importance of social connections to Irish people.

 

The average person in Ireland has five close friends and up to 46 friends they socialise with on a regular basis. The research shows that people claim to spend over 60 hours a month with those in their inner circle or most trusted friends and this group is most influential on decisions.

 

Despite 87% of people saying they are content with the social relationships or friendships in their life, the research revealed that there is a significant interest in meeting new people, with almost half (48%) of adults wanting to make new connections.

 

However, over two thirds (68%) believe it is becoming more difficult to socialise with new people, with men in their thirties and younger women aged between 18 and 44 most likely to experience this. The research from Core also found that best friends are usually made earlier in life, with one in three meeting through school or their local area.

 

Interestingly, 70% of single men say they are content, compared to 81% of single women, with women’s contentment building over time and highest among females aged 60 years old. While 58% of people now consider friendships to be more important than romantic relationships, 92% of those in a relationship are more likely to be content with other friendships and connections in their life. The research also shows that friendships are valued most among older age groups, as retirement provides more time for friendships.

 

Three in five adults (61%) experience loneliness at times. Surprisingly, this feeling is highest among women aged 18-29 and men age 30-44. This sense of loneliness declines over time as contentment in social relationships builds. Feelings of isolation are lowest for men and women aged 60+.

 

The research also looked at the influence different types of relationships can have on decision making, including purchasing products and services or seeking advice. For example, 36% of respondents said a trusted friend is strongly influential when making choices with parents following closely behind at 34%.

 

Commenting on the results Finian Murphy, Marketing Director at Core, said:

“Restricted movements and periods of lockdown over the last number of years have greatly changed the way we live and our relationships. While many people are content with their social relationships, some feel they do not have the time to maintain these friendships as they struggle to navigate a work life balance. This also can result in people experiencing loneliness; however, it is promising to see that levels of loneliness decline over time as friendships strengthen. It’s also positive to see that men and women want to create new connections, although this has become increasingly difficult to do, particularly as the workplace becomes more virtual. While the majority of people form lifelong friendships from a young age, the research still shows that there is a demand for social groups among adults, particularly within the 18–44 age bracket.”

 

To read the full report, visit: https://www.onecore.ie/relationships23

 

Advertising spend in Ireland expected to increase by 3.8% to €1.4 billion this year according to ‘Outlook 2023’ report from Core

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  • Online video continued to dominate the market in 2022 with 10% growth to €365.2 million
  • Investment in Out of Home rose by 24.1% in 2022 to €70.5 million with Retail and Alcohol accounting for the biggest spending categories, similar to 2021
  • Cinema ad spend to grow by 15% to €4.1 million in 2023
  • Inflationary pressures will require print sector to cut back on costs i.e., reducing pagination, cutting back on number of days they have a printed paper or move to digital only

 

Core, Ireland’s largest marketing communications company, is forecasting that total media spend in Ireland will grow by 3.8% in 2023 to €1.434 billion.

 

2023 has started off in a healthy position which was to be expected given the Covid-19 restrictions in early 2022, with the overall market having grown by 3.7% to €1.382 billion last year. With inflationary pressure and the war in Ukraine continuing to impact the market this year, Core predict small levels of growth across most media excluding print which once again is the exception, with Core forecasting a decline of 10.4% this year.

 

The figures below are contained in Core’s annual ‘Outlook’ report which forecasts spend for 2023 across a variety of media, including Video, Audio, Print, Online and Out-of-Home. The report also outlines some of the key developments and important issues that will impact the sector this year.

 

Key forecasts from Core Outlook 2023 include:

 

Television

  • The significant growth the TV market experienced in 2021 came to an end in 2022 as linear TV increased by just 1% to €263 million. Core predicts that the growth in 2023 will be in line with 2022 levels with spend expected to grow by just 1% to €265.5 million

 

Online Video

  • Online video market continued to out-perform the media market last year with an estimated growth by 10% to €365.2 million
  • Spend across social platforms, dominated by Meta, accounted for approximately 75% of all spend in video in 2022
  • Core expects online video and in particular Meta, YouTube and TikTok to receive increased share of advertising budgets this year, predicting investments will grow by 16.4% to €425 million

 

 

Cinema

  • Cinema advertising grew by 62.2% to €3.52 million in the Republic of Ireland last year. While admissions are increasing, they still remain significantly lower than pre-pandemic times in 2019
  • Core predicts Cinema ad spend will grow by approximately 15% to €4.1 million in 2023 however it will still be some time before the spend in advertising and admissions return to pre-pandemic levels

 

Print & Digital Media

  • Investment in print advertising held steady throughout 2022 with a recorded spend of €82.4 million, which was on par with 2021
  • Overall spend in digital news media declined by approx. 5% to €31.4 million
  • Core predicts investment in digital media will return to growth this year increasing by 4% to €32.7 million, while investment in print is likely to contract by 10.4% to €73.8 million in 2023
  • Even with abolishment of VAT on newspapers, inflation will require the print sector to cut costs i.e., reducing the pagination of the paper, cutting back on the number of days they have a print version or going fully digital

 

Online

  • 2022 saw a slowdown in the growth of the online sector in comparison to previous years with Core estimating that the online market increased by just 2.6% to €810.1 million last year
  • The overall online market will increase by 6.1% to €859.9 million in 2023 – significantly lower than previous years as the average yearly growth since 2017 for online advertising was 17%
  • Core predict advertising investment in Social will account for 41.6% of all online advertising, Search (37%), Display (16.9%) and Classified (4.5%)
  • Core predict Google and Meta will continue to dominate, and some key trends to watch out for in 2023 include the rise of TikTok, the potential launch of Amazon.ie

 

 

Radio & Digital Audio

  • The overall radio market was valued at €152.7 million in 2022 representing a 7.8% increase year-on-year
  • Core predicts 2023 will see the continued growth of the radio market by 1.7% to €155.2 million
  • The digital audio sector (podcasts and online streaming) saw significant growth in 2022 with an increase by 22.3% to €12.6 million
  • Core is forecasting continued double-digit growth in 2023 across the digital audio market by 16.6% coming to €14.8 million

 

Out-Of-Home

  • Investment in OOH rose by 24.1% in 2022 to €70.5 million with Retail and Alcohol accounting for the biggest spending categories, similar to 2021. Zero-alcohol variants accounted for a quarter of the spend by the category, up 31% year-on-year
  • In 2023, advertising investment across the OOH sector is expected to increase by 8% to €76.2 million, which will once again remain lower than the €90.7 million recorded in 2019
  • Digital OOH formats accounted for 39% of the total OOH investment last year in the ROI and approximately 34% of the total OOH spend in Northern Ireland

 

Colm Sherwin, Chief Digital and Investment Officer with Core said:

 

“The overall market in the Republic of Ireland has had a good start to 2023 and we do expect growth across most media throughout the remainder of the year. However, there are certain watch-outs we need to be aware of including the global economic pressures that could impact the Irish economy, and the potential downturn in the UK which could impact ad spend in Ireland.

 

We estimate approximately 20% of marketing budgets in Ireland are set in the UK. Northern Ireland, like in the Republic, recorded lower than originally anticipated spends in 2022. Expenditure grew just 1.6% to £203.7million (€238.9m). Core forecasts a slightly better performance in 2023 with growth of 2.9% to £209.6 million (€245.8m). The key watch out in NI is the continued political impasse and the potential impact this has on Government media spending, a key category in NI.”

 

This year, Core will provide monthly reports giving ongoing insight into the fluctuating mindset and sentiment of the consumer, along with regular specific deep dives into critical topics, such as health, social, retail and leisure.

 

Core Research is part of Core. Core employs a team of 330 people and consists of eight practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Research, Sponsorship and Strategy. Core has been voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

 

To learn more about Core Outlook 2023, download the full report at: onecore.ie/outlook23

GamerFest Dublin announces Williams Esports partnership for May event

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GamerFest Dublin, Ireland’s biggest gaming and esports festival, has announced that Williams Esports will be attending its summer event at the RDS this May 27th & 28th

 

GamerFest is an epic weekend celebration of gaming that includes the latest games, VR tech, esports and career exploration, as well as a host of special guests including top Twitch and YouTube creators. With 5,000 visitors in attendance there is something for every gamer.

 

As part of the partnership, Williams Esports will be bringing five cutting edge Williams Esports sim racing rigs for the GamerFest crowd to test their racing skills. In addition to a Fastest Lap Challenge taking place across the weekend, Williams Esports Irish driver Daire McCormack will also be in attendance, meeting the crowd and chatting about his sim racing career to date.

 

Speaking at the announcement, GamerFest CEO Stuart Dempsey believes the Williams Esports team will be a hugely popular addition to the event: “We are incredibly excited to welcome Williams Esports to GamerFest this May. This is the first time that a global sim racing team has visited Ireland so there’s going to be a massive buzz around the Williams Esports area at the event.”

 

Director of Esports at Williams Racing, Steven English, is looking forward to meeting the Irish gaming community: “We’re excited about this opportunity to come over to Ireland and engage with the passionate sim racing and gaming community that we know is thriving here. We strive to give as many people as possible the chance to try an elite sim racing rig and help to grow their enthusiasm for the sport we love.

We hope to add a real highlight to the GamerFest event, and maybe we’ll even identify some top Irish sim racing prospects in the process!”

 

 

About GamerFest:

 

Since its establishment in 2017 GamerFest Dublin has established itself as a diverse, community-led gaming event for everyone with a passion for gaming, whether that be casual gaming with friends or those who engage in competitive esports tournaments, game development and design or content creation.

 

GamerFest takes place at The RDS, Dublin this May 27th and 28th with tickets on sale now at GamerFest.ie

 

 

You can follow GamerFest on Instagram @gamerfest_ie, on Twitter @GamerFestIE or Facebook @GamerFestIE

 

Webdoctor.ie reveals a 50% increase in demand for GP video consultation service in 2022

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As the demand for telehealth services continues to rise, Webdoctor.ie announce their most requested treatments of 2022 included the Contraceptive Pill and Patch, Hair Loss and Erectile Dysfunction

 

  • The Contraceptive Pill and Patch was the most requested treatment in Webdoctor.ie last year, accounting for over 30% of treatments
  • New ‘Period Delay’ treatment grew exponentially by over 200% in 2022
  • 80% of males seeking treatment for Erectile Dysfunction were aged 35+
  • 90% of patients using weight management services were women, with 70% between the ages of 25-34

 

Webdoctor.ie Ireland’s award-winning online GP service, announced the demand for their video consultation service increased by 50% in 2022 after a particularly strong last quarter with a total revenue increase of over 40% year-on-year.

 

The Contraceptive Pill and Patch, Hair Loss and Erectile Dysfunction were the most requested treatments of 2022 by Webdoctor.ie patients, while the organisation’s new treatment for Period Delay was also in high demand, achieving a growth increase of over 200%.

 

The Irish owned health technology platform also revealed that the most requested treatments for female patients in 2022 were for the Contraceptive Pill and Patch, Period Delay and Cystitis (also known as a Urinary Tract Infection) while the most requested treatments for male patients were for Hair Loss, Erectile Dysfunction and interestingly, Asthma.

 

The most common treatments for female Webdoctor.ie patients last year include:

 

Contraceptive Pill and Patch

Of those who had a contraceptive pill or patch related consultation, 79% were aged 18-35, with the majority being Dublin based. There was an 18% increase in the percentage of women between the ages of 35-44 availing of this treatment in 2022 in comparison to 2021.

 

Period Delay

Period Delay, a new treatment provided by Webdoctor.ie, saw a 200%+ increase in usage throughout 2022. 69% of those being prescribed the treatment are Leinster based, with a majority (74%) between the ages of 25-44.

 

Cystitis (Urinary Tract Infection)

2022 saw a rise in patients seeking treatment for Cystitis. This treatment was in demand by females of all ages:

  • 22% of those availing of treatment aged 18-24
  • 43% were aged 25-34
  • 21% were aged 35-44
  • 14% were aged 45+

Weight Management

The majority (90%) of those who sought advice and treatment from Webdoctor.ie’s weight management clinic were female. Webdoctor.ie has recently added this service which is only suitable for patients that are diagnosed as medically obese. This treatment was availed of by patients across the country, with 38% based in Dublin, almost one third (32%) based across the rest of Leinster and 18% being Munster based.

 

The most common treatments for male Webdoctor.ie patients last year include:

 

Hair Loss

Treatment for Hair Loss was availed of by male Webdoctor.ie patients only, with almost a quarter (72%) of those aged between 25-44. Since 2020, hair loss treatment has accounted for over 10% of Webdoctor.ie’s revenue, making it the third most popular service provided by the telehealth provider.

 

Erectile Dysfunction

Similarly to 2021, the statistics revealed that treatment for Erectile Dysfunction remains as one of the top treatments for male Webdoctor.ie patients in 2022, with half of those aged 45 and over and a further 30% aged between 45-54. These statistics show that despite any apparent stigma or embarrassment associated with sexual health concerns, patients are comfortable using an online GP for a consultation about Erectile Dysfunction.

 

Asthma

Asthma related consultations were common across all age demographics, however, those aged 25-44 account for 69% of these.

 

Commenting on these findings, David Crimmins, CEO of Webdoctor.ie says:

“It’s clear from the increase in demand for our video consultation services at Webdoctor.ie last year that the future of telehealth is strong and the need for our services looks like it will continue to grow – particularly as a support to brick and mortar clinics as online healthcare providers can really help ease the pressure on in person GPs during busy periods.

 

The statistics also show that patients are comfortable using online GP services now for all kinds of health and medical issues, which is great to see. We always want to ensure we’re meeting the needs of our patients which is why we’ve introduced a range of new services over the last year such as our Weight Management Clinic and new treatment for Period Delay, with more launching in the coming months”.

 

Webdoctor.ie, part of Medihive, is an Irish-based health technology platform founded by healthcare and IT professionals who have conducted over 250,000 consultations since the business was founded in 2014. The organisation helps Irish consumers who want to access medical assistance at a time that suits them by providing a user-friendly digital service that saves time & money, unlike traditional bricks ‘n’ mortar doctors who are often inaccessible and costly. With 40+ Irish Medical Council registered doctors on its team, patients can avail of same or next-day appointments on Webdoctor.ie. The company recently received an official CE mark, making them one of the only certified telehealth providers in Ireland able to market their products and services in the EU. The company was also featured in the most recent Deloitte Fast 50 Technology Awards.

 

For more information or to avail of their service – visit www.webdoctor.ie – or follow Webdoctor.ie on Instagram @webdoctor.ie , LinkedIn WebDoctor.ie , or Twitter @WebDoctor.i.e.

Core celebrate wins at European Sponsorship Association Awards 2023

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Sky Ireland and the #OUTBELIEVE campaign for the sponsorship of the FAI’s Women’s National football team won Best Newcomer, Best Use of Content and Sport Sponsorship (€250,000 – €499,999). Developed by Core and launched in April 2022, Outbelieve was the very first dedicated Women’s National Team TV campaign with the aim of creating a strong connection between the Women’s National Team and fans, both avid and casual.

Speaking about the success, Jill Downey, Chief Sustainability & Sponsorship Officer, at Core said:

“The success of the OUTBELIEVE campaign for Sky continues, as once again we see the power that a sponsorship platform has when it is developed from deep fan insight and when sponsorship activation is rooted in culture.

Everyone at Core is delighted to be recognised at a European level with a variety of clients including AIB, An Post and WHOOP. Congratulations to all the winners and it is wonderful to see the strong Irish success at this year’s event.”

Core Sponsorship and AIB were Commended for Media Sponsorship category – the sponsorship was recognised as pushing the boundaries of a media partnership, moving beyond badging a broadcast sponsorship, to making full use of assets and association across all activation.

There was also Gold for An Post’s sponsorship of the An Post Irish Book Awards in the Arts and Culture (non-charity) category. Another sponsorship platform informed by great insight, the #ReadersWanted campaign developed by Core, continues to deliver success. This is the third year that An Post have taken home an award at the ESAs, having won the Grand Prix in the sponsorships’ first year. This year’s entry also got a special mention in the Sponsorship of the Year category.

Caitriona Ní Laoire, Managing Director at Core Creative said:

“As well as working closely with our great clients, collaborating with Core Strategy and Core Sponsorship has resulted in our Creative Practice developing engaging and effective work rooted in strong strategies and insights.

We are honoured to be recognised on the European stage and look forward to pushing the work even further in the future.”

WHOOP won Best Media Sponsorship and Highly Commended in Best Use of Cutting Edge Technology, and they were also the winners of the coveted Grand Prix. This incredibly innovative and immersive media partnership with Eurosport for the Giro d’Italia shows the future of sports stats partnerships. Core negotiated the partnership with Eurosport on behalf of WHOOP.

Learn more about Core Sponsorship or Core Creative.

Webdoctor.ie reveals a 50% increase in demand for GP video consultation service in 2022

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As the demand for telehealth services continues to rise, Webdoctor.ie announce their most requested treatments of 2022 included the Contraceptive Pill and Patch, Hair Loss and Erectile Dysfunction

 

  • The Contraceptive Pill and Patch was the most requested treatment in Webdoctor.ie last year, accounting for over 30% of treatments
  • New ‘Period Delay’ treatment grew exponentially by over 200% in 2022
  • 80% of males seeking treatment for Erectile Dysfunction were aged 35+
  • 90% of patients using weight management services were women, with 70% between the ages of 25-34

 

Webdoctor.ie Ireland’s award-winning online GP service, announced the demand for their video consultation service doubled in 2022 after a particularly strong last quarter with a total revenue increase of over 40% year-on-year.

 

The Contraceptive Pill and Patch, Hair Loss and Erectile Dysfunction were the most requested treatments of 2022 by Webdoctor.ie patients, while the organisation’s new treatment for Period Delay was also in high demand, achieving a growth increase of over 200%.

 

The Irish owned health technology platform also revealed that the most requested treatments for female patients in 2022 were for the Contraceptive Pill and Patch, Period Delay and Cystitis (also known as a Urinary Tract Infection) while the most requested treatments for male patients were for Hair Loss, Erectile Dysfunction and interestingly, Asthma.

 

The most common treatments for female Webdoctor.ie patients last year include:

 

Contraceptive Pill and Patch

Of those who had a contraceptive pill or patch related consultation, 79% were aged 18-35, with the majority being Dublin based. There was an 18% increase in the percentage of women between the ages of 35-44 availing of this treatment in 2022 in comparison to 2021.

 

Period Delay

Period Delay, a new treatment provided by Webdoctor.ie, saw a 200%+ increase in usage throughout 2022. 69% of those being prescribed the treatment are Leinster based, with a majority (74%) between the ages of 25-44.

 

Cystitis (Urinary Tract Infection)

2022 saw a rise in patients seeking treatment for Cystitis. This treatment was in demand by females of all ages:

  • 22% of those availing of treatment aged 18-24
  • 43% were aged 25-34
  • 21% were aged 35-44
  • 14% were aged 45+

 

Weight Management

The majority (90%) of those who sought advice and treatment from Webdoctor.ie’s weight management clinic were female. Webdoctor.ie has recently added this service which is only suitable for patients that are diagnosed as medically obese. This treatment was availed of by patients across the country, with 38% based in Dublin, almost one third (32%) based across the rest of Leinster and 18% being Munster based.

 

The most common treatments for male Webdoctor.ie patients last year include:

 

Hair Loss

Treatment for Hair Loss was availed of by male Webdoctor.ie patients only, with almost a quarter (72%) of those aged between 25-44. Since 2020, hair loss treatment has accounted for over 10% of Webdoctor.ie’s revenue, making it the third most popular service provided by the telehealth provider.

 

Erectile Dysfunction

Similarly to 2021, the statistics revealed that treatment for Erectile Dysfunction remains as one of the top treatments for male Webdoctor.ie patients in 2022, with half of those aged 45 and over and a further 30% aged between 45-54. These statistics show that despite any apparent stigma or embarrassment associated with sexual health concerns, patients are comfortable using an online GP for a consultation about Erectile Dysfunction.

 

Asthma

Asthma related consultations were common across all age demographics, however, those aged 25-44 account for 69% of these.

 

Commenting on these findings, David Crimmins, CEO of Webdoctor.ie says:

“It’s clear from the increase in demand for our video consultation services at Webdoctor.ie last year that the future of telehealth is strong and the need for our services looks like it will continue to grow – particularly as a support to brick and mortar clinics as online healthcare providers can really help ease the pressure on in person GPs during busy periods.

The statistics also show that patients are comfortable using online GP services now for all kinds of health and medical issues, which is great to see. We always want to ensure we’re meeting the needs of our patients which is why we’ve introduced a range of new services over the last year such as our Weight Management Clinic and new treatment for Period Delay, with more launching in the coming months”.

 

Webdoctor.ie, part of Medihive, is an Irish-based health technology platform founded by healthcare and IT professionals who have conducted over 250,000 consultations since the business was founded in 2014. The organisation helps Irish consumers who want to access medical assistance at a time that suits them by providing a user-friendly digital service that saves time & money, unlike traditional bricks ‘n’ mortar doctors who are often inaccessible and costly. With 40+ Irish Medical Council registered doctors on its team, patients can avail of same or next-day appointments on Webdoctor.ie. The company recently received an official CE mark, making them one of the only certified telehealth providers in Ireland able to market their products and services in the EU. The company was also featured in the most recent Deloitte Fast 50 Technology Awards.

 

For more information or to avail of their service – visit www.webdoctor.ie – or follow Webdoctor.ie on Instagram @webdoctor.ie , LinkedIn WebDoctor.ie , or Twitter @WebDoctor.i.e.

 

Artificial Intelligence tools to be implemented by Advertising Standards Authority for Ireland to proactively identify social media posts by influencers and breaches of the advertising code

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Move announced as new research by ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits

 

  • Only one in 10 people have trust in what influencers post on social media

 

  • Over half of Irish consumers (56%) trust brand advertisements more than social posts by influencers

 

  • 67% consider edited images the most ‘annoying’ feature, while over 60% are ‘annoyed’ by the inauthenticity of influencers

 

 Artificial Intelligence (AI) that evaluates activity by social media influencers and assesses if they are disclosing content correctly or not is to be implemented by the Advertising Standards Authority for Ireland (ASAI), the independent, self-regulatory body committed to promoting the highest standards of marketing communications in Ireland.

 

The announcement comes as the organisation unveils new research that reveals that a lack of authenticity, edited photos, too many paid ads and influencers misrepresenting real life are the top traits that cause annoyance amongst Irish consumers.

 

The survey was conducted as part of the ASAI’s ongoing commitment to understand consumer issues and concerns regarding influencer marketing, so the organisation can continue to proactively provide guidance in this area and increase the monitoring of those who consistently breach the advertising code. The survey results are based on the views of 1,000 participants across a broad demographic, interviewed online and representative of the adult population.

 

Nearly 7 in 10 (67%) are familiar with the practice of influencer marketing, with awareness being highest (75%) amongst those age 35 and under. A majority (71%) believe that when an influencer posts an ad, they are being paid by the brand to post positive content, which is slightly down from 80% in 2021.

 

While the research found that 84% of consumers use social media apps frequently and almost 40% of those use it for tips or inspiration, consumer confidence in what they’re seeing online is still extremely low, with just one in 10 consumers having trust in influencers’ posts, while over 62% believe that influencers post too much sponsored content. Echoing similar results to the recent Social Media Influencer Report released by the Competition and Consumer Protection Commission (CCPC) in December, this research reveals that there is a severe lack of trust between influencers and consumers.

 

Some of the top traits people find most ‘annoying’ from influencers according to the ASAI research include edited photos (67%) and influencers who do not come across as authentic (63%). Almost 60% of Irish consumers (56%) trust brand advertisements more than social posts by influencers. As was the case in 2021 according to the ASAI’s first Influencer Marketing Survey, over half (51%) of people in Ireland say they are concerned by the lack of transparency in influencer marketing.

 

The research also provides insight into people’s understanding of the use of hashtags and labelling in online advertising. Over half of consumers (55%) were able to reference various hashtags or phrases used to identify influencer advertising content – down 11% since last year. Among the most frequently recognised were #sponsored (61%), #ad (55%) and #paidpartnership (46%). However, 59% of people confirmed they didn’t recognise #sp and 54% didn’t recognise the hashtag #iworkwith. 71% of people were aware that when an influencer posts an affiliate link that they are being paid by the brand being linked.

 

While the majority of people might find these results surprising, the ASAI has found that some of the statistics in fact correspond with what the organisation has discovered already as part of their ongoing work in the area of Influencer Marketing. For example, the ASAI has strict guidelines around the disclosure of influencer content, having introduced revised guidance on the ‘Recognisability of Marketing Communications’ in 2021. This guidance note covered commercial content created on behalf of brands as well as commercial content created by influencers for their own products and services. However, the results of this research indicate that there is a need for additional guidance for both consumers and influencers, particularly around labelling, correct ways to disclose and to re-enforce the importance of influencers adhering to the Advertising Code.

 

The ASAI are working with the CCPC on updated guidance to ensure there is increased clarity in relation to responsibilities and requirements from influencers when advertising on social media.

 

Commenting on the research, Orla Twomey, Chief Executive of the ASAI, said:

“As we can see from this research over half those surveyed remain bothered by both the lack of transparency in influencer marketing and not being able to distinguish content from advertising, which echoes similar results to the Social Media Influencer Report released by the CCPC last December.  Both the ASAI research and the CCPC report show that there is a need for more transparency from influencers with regard to labelling their sponsored content clearly and correctly, as well as more guidance and education for both consumers and influencers alike in this space. To help with this we are planning to continue implementing the use of AI tools and working with the CCPC to develop further guidance.”

 

Kevin O’Brien, Member of the Competition and Consumer Protection Commission said:

 

“The CCPC welcomes the ASAI’s on-going work on consumers’ understanding of how influencers and brands operate on social media platforms. Similar to our own research, published late last year, the ASAI’s research reinforces that platforms and brands must take greater responsibility for educating and informing their users and consumers, and must support influencers  in clearly and consistently labelling paid content so that consumers are not misled. We look forward to working with the ASAI in developing guidance which will assist influencers, brands and consumers in this regard.”

 

The Advertising Standards Authority for Ireland is committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing, and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

Media are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites, and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing

 

Methodology:

The research was carried out by Amárach Research. Fieldwork took place from 16th – 24th November 2022 with a sample of 1,000 participants.

 

Further information on advertising self-regulation, the ASAI, and the operation

of the system is available at www.asai.ie

 

Follow the ASAI on Twitter @THE_ASAI