The Advertising Standards Authority for Ireland hosted international three-day event series to discuss regulatory developments within the advertising industry worldwide
Three-day event series took place from Wednesday May 11th to Friday May 13th with conferences held in Google HQ and The Alex Hotel
Panellists featured members of the global SRO community including:
- Charo Fernando Magarzo, Deputy Director General of the Spanish Advertising SRO and Chair of the European Advertising Standards Alliance (EASA)
- Guy Parker, CEO of the ASA (UK) and President of the International Council for Advertising Self-Regulation (ICAS)
The Advertising Standards Authority for Ireland last week welcomed international delegates from the global SRO community including the European Advertising Standards Alliance (EASA) and the International Council for Ad Self-Regulation (ICAS), for a three-day event series to discuss relevant global issues including responsible advertising online, environmental and sustainability claims, other regulatory developments within the international advertising industry and to mark the 30th Anniversary of the EASA.
With over 70 guests in attendance across the three days of activities, key guests and speakers included:
- Orla Twomey, CEO of the Advertising Standards Authority for Ireland (ASAI) and SR Vice-Chair of the European Advertising Standards Alliance (EASA)
- Michael Lee, Deputy CEO of the Advertising Standards Authority for Ireland (ASAI)
- Suzanne McElligott, Interim Chair of the Advertising Standards Authority for Ireland (ASAI)
- Charo Fernando Magarzo, Deputy Director General of the Spanish Advertising SRO and Chair of the European Advertising Standards Alliance (EASA)
- Guy Parker, CEO of the Advertising Standards Authority (ASA UK) and President of the International Council for Advertising Self-Regulation (ICAS)
- Sibylle Stanciu Loeckx, Director at International Council for Advertising Self-Regulation (ICAS)
Key topics discussed and highlighted across the event series included:
- Ensuring Responsible Advertising Online (and the continuing role of advertising self-regulation in ensuring a high level of consumer protection by enforcing or complementing EU regulations)
- Environmental & Sustainability Claims in Marketing: Policy and SR Rules (including a global overview of green claims and advertising law as well as the challenges and common issues SROs face globally in relation to best ways to inform marketers and consumers on what is a complex area of advertising).
The series featured presentations and discussions including representatives of the EU Commission, national regulators, advertising self-regulatory standards bodies, digital pure-play companies and European and international trade organisations, including the World Federation of Advertisers.
Commenting on the success of the event Orla Twomey, CEO of the ASAI, said:
“We were delighted to host this year’s event series in Dublin for the Global SRO community. It was a fantastic opportunity to connect, educate and learn from our fellow SROs in person, including members of the European Advertising Standards Alliance (EASA) and the International Council for Ad Self-Regulation (ICAS). Thank you to everyone who attended and participated in the conferences across the three days. It was a privilege to contribute to the conversation about relevant global issues and listen to a range of perspectives on the future of self-regulation across the international advertising industry.”
Suzanne McElligott, Interim Chair of the ASAI, added:
“As a founding member of both EASA and ICAS, ASAI recognises the important of connection and collaboration, which was evident during this three-day event. The strength of the network is clear, with knowledge and expertise being freely shared. ASAI is proud to be part of this community which works to ensure that all advertising is legal, decent, honest and truthful, across all media of communication.”
Commenting on the celebration of EASA’s 30th anniversary, Charo Fernando Magarzo, Deputy Director General of the Spanish Advertising SRO and Chair of EASA, said:
“I am proud that ever since its creation 30 years ago, EASA has been true to its mission and the meaning of the word “Alliance” bringing together all the responsible actors of the advertising industry and promoting effective independent self-regulation as means to help ensure advertising is legal, decent, honest and truthful. I look forward to the next
30 years where I have no doubt, that advertising self-regulation will continue contributing to a high level of consumer protection no matter what new forms of media will appear.”
The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.
Check out www.asai.ie for more details and to also access a
copy of the 2021 ASAI Annual Report
To keep up to date on ASAI activity, follow the organisation on Twitter @THE_ASAI
