• 18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty

 

• Two intra industry / interested party complaints were upheld, while one was not upheld

 

July 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 23 case reports on complaints recently investigated by the organisation.

 

14 of the 23 advertisements on television, print, online and social media were found to have been in full breach of the ASAI Code on grounds related to General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty. Four of the 23 advertisements were found to have been partly in breach. Two intra industry / interested party complaints were upheld, while one was not upheld. The ASAI Complaints Committee chose not to uphold 4 consumer complaints.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI demonstrates our ability to ensure that advertisers in Ireland abide by the advertising rules. The main role of the ASAI, is to ensure that advertisements and marketing communications are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

 

“The ASAI provides a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
Thérapie Fertility	Social Media (Advertisers’ own page)	Principles / Health and Beauty	The complainant considered the statement “the most active doctor in IVF in Ireland over the last 6 years and has been responsible for more successful IVF cycles than any other doctor in the country at that time” to be misleading. They asked what data and statistics were available to substantiate claims made in the advertisement.	Upheld	3.3, 3.10, and 11.16	https://www.asai.ie/complaint/health-hospitals-private-clinics/
Ford	Online on company website	Misleading / Substantiation / Prices	Issue 1: The complainant considered that while the Ford Kuga model was advertised as starting from €29,858.40, the delivery charges were not included in the cost. Issue 2: The complainant considered that while the Ford Kuga model had been advertised as starting from €29,858.40, the VRT charges had not been included in the cost.	Issue 1 Not Upheld Issue 2 Upheld	4.1, 4.4 and 4.22	https://www.asai.ie/complaint/motoring-46/
Vegan Tan	Online on company own website	Misleading / Substantiation / Environmental Claims	The complainant said that bottles made from sugar cane created plastic and this resulted in the exact same product the advertisers were claiming not to use.	Upheld	4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/health-beauty-63/
Gallaghers Goldens	Online on Company Own Website	Misleading / Substantiation	The complainant said they purchased a Golden Retriever puppy from the advertisers, based on the good breeding practices outlined in their advertising, alongside their statement that their puppies were bred to the “highest standard”.   The complainant subsequently found out that the puppy which they had purchased was originally owned by a different breeder and sold on to Gallaghers Goldens.	Upheld	4.1, 4.4, 4.9, 4.10	https://www.asai.ie/complaint/pets/
Sicín Sásta	Television	Misleading / Substantiation	The complainants objected to the advertisement on the grounds that the portrayal of the chickens being outside and the voiceover referring to the chickens as being free, implied that the Sicín Sásta product range was exclusively free range, when, in fact, the range is made up of two product tiers, a free-range product and a product called ‘Farmers Own’ that was not free range.	Upheld	4.1 and 4.4.	https://www.asai.ie/complaint/food-15/
CFM Group (Insure My Holiday)	Online on Company Website	Misleading / Substantiation	The complainant considered the advertisement to be misleading. They set up and paid for travel insurance, contacted the advertisers to get confirmation that cruise cover was included, paid medical excess premium, and requested confirmation of cruise cover. They were advised by the advertisers that they did not provide cruise cover.	Upheld	4.1	https://www.asai.ie/complaint/insurance/
Balou Management Ltd. (Speedtech)	Online on Company Website	Principles / Misleading / Substantiation	The complainant said that the product claimed to increase broadband capability. They considered it not to be a very good extender as it gave worse signal than the hub itself.	Upheld	3.10, 4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/telecommunications-86/
BTL Industries Ireland LTD	Press / Print	Misleading / Substantiation / Health and Beauty / Sliming	Issue 1: A complainant considered that the image of the woman in the advertisement was unrealistic and could be misleading to someone young or vulnerable.   Issue 2: A complainant noted that the footnote had stated that the procedure was for the treatment of obesity. They considered that the advertising was misleading as it implied that an obese person could achieve a muscular stomach after one or more 30-minute procedures.   Issue 3: A complainant objected to the size and colour of the footnote as they considered the print size was too small to read and also noted that it was in a pale blue colour.	Upheld	4.1, 4.4, 4.6, 4.9, 4.10 and 11.1	https://www.asai.ie/complaint/health-beauty-61/
Arasys Clinic	Company Website	Promotional Marketing Practices	The complainant considered the advertising very misleading. They were unable to get information from the advertisers on how to avail of the 20% offer. When they received a link from the 3rd party site, they were informed by the advertisers that the offer was no longer available.	Upheld	5.15c	https://www.asai.ie/complaint/skin-treatments/
Pandora	Direct Email	General / Misleading / Promotional Marketing Practices	The complainant considered that the point-of-sale material advertising the offer was misleading. The offer advertised that if customers spent €109, they would receive a free bracelet. The complainant purchased a voucher for €110 and had expected to receive the free bracelet, however, they were advised that the offer only applied to the purchase of jewellery and not to vouchers.	Upheld	3.10, 4.1, 4.4, 5.5, 5.16 and 5.17	https://www.asai.ie/complaint/jewellery-3/
Land Rover	Press (Print and Online)	General / Misleading	Issue 1: Complainants objected to the advertisement on the grounds that the vehicle was shown parked illegally on footpaths and on a double yellow line.   Issue 2: Several complainants objected to the advertisement on the grounds that they considered it as ‘greenwashing’.   Issue 3: Some complainants did not consider that the sustainability claim could be made when you took the car’s manufacture and operation into consideration.   Issue 4: A complainant objected to the sustainability claims on the grounds that no evidence had been provided within the advertising for the claim.   Issue 5: Some complainants considered that the term mild hybrid was misleading.     Issue 6: One complainant objected to the sustainability claim as they had viewed information in the manufacturer’s brochure which stated that the Land Rover Defender diesel 110 MHEV had CO2 emissions of 230 to 250mg/km which they said was higher than several other high end diesel engine SUV’s.	Issues 1, 2 and 4 Upheld. Issues 3, 5 and 6 Not Upheld	3.3, 4.1, 4.4, 4.9, 4.10	https://www.asai.ie/complaint/motor-vehicles-2/
BSH Home Appliances Limited	Online -Advertisers’ Own Website	Misleading	The complainant said that they had made the decision to purchase an oven in the iQ500 range as the advertising had led them to believe that all iQ500 ovens came with the activeClean feature. The oven did not have the feature.   The complainant considered that the advertising was misleading as it had not stated that the activeClean feature was not included in all models in the iQ500 range.	Upheld	4.1 and 4.4	https://www.asai.ie/complaint/domestic-appliances/
Alicia Lip filler Academy	Social Media / Advertiser’s Own Website	Principles / Misleading / Substantiation	The complainant considered the information in the biography on the advertiser’s social media account to be misleading regarding her being a nurse, and that it was illegal to state this unless you are a registered nurse with the Nursing and Midwifery Board of Ireland. Complainant considered that people were under the guise that they were having a cosmetic procedure by a professional and registered person, where this was not the case.	Upheld	3.10, 4.1, 4.4, 4.9 and 4.10.	https://www.asai.ie/complaint/health-beauty-62/
Lidl	Leaflet	Misleading / Substantiation	The complainant viewed the Lidl brochure and saw the advertisement for the Livarno Living Desk which featured an image of the desk with a storage unit attached, advertised at €49.99. The storage unit was not included with the desk and had to be purchased separately. As the image in the brochure featured the desk with the storage unit attached for the advertised price of €49.99, the complainant considered that the advertising was misleading.	Upheld	4.1	https://www.asai.ie/complaint/retail-supermarket-9/
Inish Pharmacy	Direct Mail (Email)	Infant and follow–on Formula / Food & Non-Alcoholic Beverages	The complainant said that advertising a multibuy promotion for 0-to-6-month stage 1 infant formula was contrary to infant formula advertising guidelines and rules and should not be promoted in this way.	Upheld	8.31	https://www.asai.ie/complaint/food-non-alcoholic-beverages-stage-1-infant-formula-2/
Auctioneera	Online on Third Party Website	Misleading / Substantiation	The complaint considered the advertisement to be misleading. When he arrived to view the property, he said that he had to climb up a ladder leaning against a beam to get into one of the bedrooms and considered that a room which had to be accessed by a ladder could not be advertised as a bedroom.	Upheld	4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/property-12/
PCR Business Solutions	Online (Third Party Advertising)	Misleading / Substantiation / Pricing	Issue 1: The complainant objected to the advertising on the online shopping platform as the total price advertised did not include VAT.   Issue 2: The complainant objected to the advertising on the online shopping platform as they noted that it claimed “Free Delivery”, however, on clicking through to the advertisers’ website, they stated that shipping costs were an additional charge.	Issue 1 Upheld Issue 2 Not Upheld	4.23	https://www.asai.ie/complaint/printing-and-equipment-provider/
Alexandra Dental	Online (Third Party Website)	Promotional Marketing Practices	Issue 1: The complainant considered that the post was misleading as the winner did not appear to have been announced when the influencer said that it would be.   Issue 2: The complainant objected to the practice of winners being announced in stories rather than the advertising post being edited to announce the winner.	Issue 1 Upheld Issue 2 Not Upheld	5.5, 5.18 and 5.32	https://www.asai.ie/complaint/health-beauty-dental/

 

 

The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
Kellogg’s	Social Media Instagram	Diet and Lifestyles/ Nutrition and Health Claims	The complainant considered that the post in question encouraged viewers to believe that a large portion of Coco Pops and a full Fried Breakfast were better and therefore received far more “Stars” than a small portion of avocado on toast which only received one “Star”.	Not Upheld	N/A	https://www.asai.ie/complaint/food-beverages-food/
McDonald’s Restaurants of Ireland	Online (social media)	Scope and Application / Food and Non-Alcoholic Beverages	Issue 1: The complainants considered that the advertising was encouraging viewers to purchase McDonald’s within the app.   Issue 2: The complainants considered that the post was targeting young people as it was linking the app to the post and showing young school friends enjoying themselves.   Issue 3: The complainants considered that the advertising was condoning eating ‘junk food’ outside of family mealtimes.   Issue 4: The complainants considered that the advertisement was giving the impression that eating McDonald’s with your friends would help your social life.	Not Upheld	N/A	https://www.asai.ie/complaint/food-non-alcoholic-beverages-5/
An Post	Television	Principles / Misleading / Substantiation / Financial Services and Products	The complainant considered that the advertisement promoted An Post as being “more than a bank” despite the fact that An Post does not hold a banking licence from the Central Bank of Ireland.   The complainant considered that while An Post provided financial services through other entities that were licenced, this was not made clear in the advertisement. They believed, therefore, that the advertisement was misleading and could give rise to consumers believing that An Post was a bank.	Not Upheld	N/A	https://www.asai.ie/complaint/financial-14/
National Treasury Management Academy (NTMA)	Online on Company Website	Misleading / Substantiation / Financial Services and Products	The complainant objected to the product being advertised as risk free and considered this was incorrect.	Not Upheld	N/A	https://www.asai.ie/complaint/financial-15/
Ryanair	Email and Online on Advertisers Own Website	Scope and Application / Misleading	The complainant said that they had received an email, advertising flights to Cyprus. The complainant considered that the advertised headline from price of €39.99 was misleading as they were unable to find a flight from any Irish airport to Paphos at the advertised from price of €39.99.	Not Upheld	N/A	https://www.asai.ie/complaint/travel-holidays-6/

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

• Recent renewed interest in pandemics, epidemics and disease eradication by vaccine due to Covid 19 led to republication of the book

 

• Polio survivors still need care and support now to help them maintain hard-won independence as they age

 

• Legacy of polio should not be forgotten to ensure vaccination is sustained and to prevent polio returning

 

An updated edition of a book which shares 29 personal stories of polio survivors in Ireland and their ongoing struggles with the long-term effects of the disease has been unveiled by Polio Survivors Ireland.

 

Entitled Polio & Us, the book was originally published 15 years ago, but with significant renewed interest in pandemics, epidemics and disease eradication by vaccine due to Covid 19, the charity decided it was the perfect time to publish an updated version. The aim of the new publication is to help ensure that the legacy of polio is not forgotten and that eradication is protected.

 

Polio, or infantile paralysis, is a disease that struck fear into the hearts of parents across the world in the early 1950’s. The highly contagious disease could result in partial or complete paralysis for life. In an eerily similar parallel to Covid 19, the public were told to avoid large crowds, many events were cancelled while schools, circuses, cinemas and public baths were shut down, with much controversy at the time around what places should be closed, and for how long. Vaccination was introduced in Ireland in the late 1950s and while there is still no cure, the polio vaccine has resulted in the disease being largely eradicated across the world.

 

Polio & Us is essentially a time capsule of the stories of polio survivors and how they overcame the challenges of the disease. It was originally commissioned so that the trials and triumphs of those who contracted polio in the 20^th century would not be forgotten. In addition, the story of polio in Ireland is one of a successful disease eradication that will resonate at a time of huge interest in vaccinations and viruses due to the Covid 19 pandemic.

 

Among those featured in the book are:

 

Anne – born in Drogheda in 1952

“I contracted polio on Friday, 13^th November 1953, at the age of 17 months in my home town of Drogheda, and spent the first three weeks of the infection in the Dundalk Fever Hospital (as it was called then). Though supposed to be in isolation with no visitors allowed, my mother was permitted on one occasion to visit me.”

 

Joe – born in Dublin in 1936

“I went to bed one night in April, 1938, and when I woke up the next morning my mother told my sister, Jenny, to dress me. Jenny could not do this, as I was neither able to sit or stand…After many tests it was discovered I had polio and was then moved to Cork Street Fever Hospital and isolated. My family were not allowed to come and see me; and, in order to keep me breathing, I had to use a ventilator.”

 

Jackie – born in Dublin in 1957 who features on the cover of the book:

“As a result of polio, I have a shorter, thinner and weaker right leg. Due to this weakness, my left leg has had an awful lot of extra work to do. However, now as a result of Post Polio Syndrome, it too has begun to be affected.”

 

Paula – born in Kolar, South India in 1948

“Many hospital stays and twenty-one operations later, I was able to walk – first without crutches, and then without callipers; and when I was seventeen was discharged out into the wide world with what everyone thought at the time was a stable level of disability.”

 

Polio Survivors Ireland was established nearly 30 years ago and is the only organisation in Ireland providing practical services and support to those unfortunate enough to have contracted polio as babies or young children. They provide a range of services including mobility aids and appliances, physiotherapy, occupational therapy and respite, and raise awareness of the issues faced by polio survivors. They also work to educate medical professionals, social care providers and health policy makers about the reality for all those still impacted by polio.

 

Polio Survivors Ireland has a network of support groups around the country and they also provide a telephone support service for those who can’t leave their home. As well as providing stair lifts, callipers, bespoke footwear, electric scooters and wheelchairs, the organisation also helps survivors to access a range of supports. For those who are isolated, a listening ear is often the most important lifeline the organisation provides.

 

Fran Brennan, CEO of Polio Survivors Ireland, says:

“As we’ve seen with Covid 19, epidemics and pandemics are still a reality that can affect our everyday lives. However, the story of the polio epidemic in Ireland is one of hope, as the disease was successfully eradicated here by a vaccine. That said, the legacy of polio and the continuing struggles of polio survivors must not be forgotten and that is why we have reprinted Polio & Us.

 

Unfortunately, approximately 40% of polio survivors are now living with the late effects of this disease. Many have had years of rehabilitation to help regain independence, only to find their mobility impacted in later life once again by Post Polio Syndrome (PPS). This is why we continually work to raise awareness of polio.

 

Post Polio Syndrome causes sleep impairment, fatigue, new muscle weakness, muscle and joint pain, wasting of muscle, a severe intolerance to cold, speech difficulties, difficulty swallowing, and respiratory problems. Many will end up needing mobility supports and risk losing hard fought independence.

 

Some survivors may not realise that there is help available to them and that’s why we are here. In addition, many health care professionals have not received adequate training to treat polio survivors. As a result, we work to address this by distributing essential information to GP’s and other healthcare professionals to ensure PPS is understood.”

 

 

Polio & Us is available to purchase here: www.polio.ie

All proceeds from the book go towards services and supports for polio survivors

Keep up to date with Polio Survivors Ireland on Facebook @PolioSurvivorsIreland and on Twitter @PolioIreland

www.polio.ie

Nearly three-quarters of Irish people feel we need to be more open about discussing death and funeral arrangements – An Post Insurance ‘Let’s Talk About Funerals’

 

A New ‘Let’s Talk About Funerals’ report conducted by An Post Insurance reveals key insights into people’s attitudes towards funeral arrangements and costs in Ireland

 

• 46% of us want to be cremated instead of buried – with 18 to 24-year-olds least likely to choose cremation while those aged 65+ were most likely

 

• 6 in 10 say they weren’t aware that Funeral Insurance existed

 

• An Post Insurance also unveils a new ‘Let’s Talk About Funerals Guide’ to offer advice to those preparing for their funeral

 

Nearly three-quarters of people (73%) feel we need to be more open about discussing death and funeral arrangements, according to a new RED C survey unveiled by An Post Insurance. Entitled ‘Let’s talk about Funerals’, the report also shows that nearly the same proportion of people think it is important to be financially prepared for funeral costs.

 

The results, which reveal key insights into people’s attitudes towards funeral arrangements and costs in Ireland, also show that despite 73% saying it’s important to be financially prepared for a funeral, only one third (31%) feel that they are well prepared in terms of planning their own funeral and how the costs will be paid. In addition, 43% said they worry about the prospect of leaving unwanted funeral expenses behind for loved ones. Meanwhile, when it comes to choosing between cremation and burial, the report shows that those aged between 18 and 24 were least likely to choose cremation (33%) while those aged over 65 were most likely (53%).

 

Do you know how much an average funeral costs?

Interestingly, nearly 1 in 3 were unable to estimate average funeral costs in Ireland, most likely due to the fact that 84% have not organised or paid for a funeral in Ireland in the last five years. With the average cost of a funeral coming in at just under €6,000, the estimated costs were slightly over-evaluated by those who haven’t paid or organised a funeral in recent times.

 

Cremation Vs Burial

The figures also show that cremation is growing in popularity, with 46% of people stating that they would favour cremation over burial at their time of death. Those aged between 18 and 24 were least likely to choose cremation (33%) while those aged over 65 were most likely (53%).

When it comes to essential needs and individual preferences for a funeral, money does not seem to be a concern, with music and funeral cars named as the items that would most likely be dropped if cost became a problem. Professional flowers and a gathering for family and friends in a venue were also mentioned but to a lesser extent.

 

Funeral Insurance

Awareness of funeral insurance is quite low, with 60% saying they were not aware it existed. While 36% said they were aware of funeral insurance products, only 4% stated that they have an insurance scheme in place. Awareness of funeral insurance increases with age, with people aged 65+ more likely to have a funeral insurance product (14%).

Although respondents’ future interest in funeral insurance is moderate, almost 30% of people said they were ‘likely’ to invest in a funeral insurance product at some point to help cover future funeral costs.

 

Commenting on the findings, Gary Finnerty, Head of Marketing with An Post Insurance, said: “It’s encouraging to hear that so many people feel we need to be more open about discussing death and funeral arrangements. While it may seem insensitive to some, pre-planning your own funeral can take some of the burdens off loved ones at a difficult time while ensuring you get exactly the funeral you want. We’re keen to help people understand that a funeral insurance product is a simple way to help prepare financially for the cost – or part of the cost – of your funeral. By taking out this policy, you can ensure that you leave your loved ones some money to take care of the cost of your funeral – or for other expenses.”

 

About An Post Insurance

With twenty-two years in business and almost 150,000 policyholders, An Post Insurance (www.anpostinsurance.ie) is an Insurance Intermediary and a wholly-owned subsidiary of An Post, one of Ireland’s most trusted organisations and brands.  Based in Athlone, An Post Insurance employs 134 staff members and offers a range of Car, Home, Life, Travel, Pet, Farm, and Small Business insurance products. It does this through its Call Centre (0818 22 22 22), online (www.anpostinsurance.ie) and through direct referrals via An Post’s network of 940+ post offices.

 

To coincide with the report, An Post Insurance has also unveiled a new guide designed to help answer many queries people may have around preparing for their funeral. The guide can be found in Post offices nationwide and covers:

• The cost of funerals in Ireland
• How you can make practical plans for your passing
• Funeral Insurance from An Post Insurance
• How to make a Will – free of charge

 

*Methodology – This research was conducted by RED C, surveying 1,002 adults across the nation, representative of the Irish population in March 2022.

 

Get the peace of mind you need with An Post Insurance Funeral Insurance

For more information visit www.anpostinsurance.ie

 

Acceptance criteria, terms and conditions apply.  One Direct (Ireland) Limited, trading as An Post Insurance, is regulated by the Central Bank of Ireland. One Direct (Ireland) Limited is a wholly owned subsidiary of An Post. An Post Insurance is a tied agent of New Ireland Assurance Company plc for life assurance business. Life assurance policies are underwritten and provided by New Ireland Assurance Company plc. A 1% Government levy applies to all premiums paid.

 

ENDS

Notes to Editor:

An Post Insurance Funeral Insurance could give your loved ones a promised lump sum payment that can be used to help to pay for funeral expenses or perhaps repay any loans or bills you might still have at the time of your passing. It’s a single life plan that offers peace of mind for people aged between 50 and 75 years of age at the date of commencement of the policy. With premiums to suit applicants, features include:

• Eligible if aged 50-75 and resident in the Republic of Ireland
• No medical questions, check-ups, or reports needed
• Up to €30,000 cover
• Travel accident benefit
• Choice of flexible payment methods
• Full life cover benefit payable after 2 years
• If your death takes place within the first 2 years, your beneficiaries will receive a sum equal to the amount you have paid in at the time of your death
• Premiums cease at the age of 85, but life cover will continue until you die,
• Consistent level of life cover and unchanging premiums

 

• Process eliminates need for uncomfortable traditional ‘impression trays’ and dentures are delivered within days – instead of usual four-week waiting period!

 

• Backed by Enterprise Ireland, the Irish owned family business now focused on expanding its groundbreaking service offering to the UK and the USA

 

Dentaltech, Ireland’s largest provider and manufacturer of bespoke, high-quality dentures for people of all ages, has unveiled cutting-edge technology that allows their dentists to create revolutionary 3D printed dental prosthetics within days. The new ‘TRUEFIT by Dentaltech’ offering is ideal for anyone who requires full dentures, or who has a gap in their smile and needs a removable tooth solution.

 

Pioneers in the global field of denture creation and operating for nearly 50 years, Dentaltech is an Irish-owned family business that operates specialist denture clinics in Dublin, Waterford, and Wexford. The company manufactures their dentures at its in-house clinical laboratory in Dublin, which is the world’s largest certified digital printed dentures facility outside of the US and Canada.

 

The new ‘TRUEFIT by Dentaltech’ offering utilises the most advanced digital oral scanning techniques alongside 3D design and printing technology to produce better fitting, more comfortable, and more natural-looking full and partial denture solutions that significantly improve a patient’s ability to eat, chew, speak and socialise with dignity and confidence.

 

This new process eliminates the need for the uncomfortable traditional process of using ‘impression trays’ that have to set in the mouth and incur significant wait times. It now takes just one appointment and a matter of days for a patient to receive their new or replacement dentures or prosthetics – instead of up to four weeks!

 

In addition, the digital transformation significantly reduces the level of waste production in Dentaltech clinics. This is a clear step towards integrating more sustainable goals into the dental industry.

 

The ‘TRUEFIT by Dentaltech’ service can be utilised for:

 

• Full dentures to replace multiple teeth on the upper or lower jaw

 

• Partial dentures to fit the space left by one or more teeth that may have been lost or damaged through injury, infection, or a medical condition

 

• Provision of a spare set of dentures in case a patient loses or accidentally breaks a denture

 

How does ‘TRUEFIT by Dentaltech’ work?

 

• Step 1 – Digital Oral Scanning – A wand-like tool connected to a computer is used to create an accurate and instant 3D image of a patient’s mouth. The Dentaltech team then use computer-aided design and engineering software to design a perfectly-fitting denture that will match the patient’s teeth and gums perfectly. This results in dentures that feel more comfortable, secure, and natural from the moment they are inserted. The 3D image also allows the patient to see how their final smile will look.

 

• Step 2 – 3D Printing – The skilled Dentaltech team then physically produce the dentures using 3D printing technology. This very fast and reliable process uses extremely high-quality, and sustainable materials which offer premium durability to protect against breakage. In addition, for the first time ever, a patient can now receive a spare denture at the click of a button. This is a global first, as, in the past, this process could take weeks and require further clinic appointments.

 

Dentaltech has a team of 35 fully qualified and highly experienced employees, including Dental Technicians, Denturists, Dentists, and support staff. All dental professionals are registered with the Irish Dental Council and indemnified. The company also engages in denture repairs, including ‘same-day’ repairs in Dublin, as well as denture cleaning, relining, and refitting.

 

Dentaltech is run by Bevin Mahon, co-owner and Managing Director. A natural entrepreneur and innovator, Bevin has played a vital role in paving the way for a new model in denture creation in Ireland and has been accredited five times as the ‘Business All-Star Thought Leader’ in Community Health for her contribution to changing the way dental and denture services are accessed.

 

She says that given the success of the business in Ireland, Dentaltech is currently preparing to expand its groundbreaking service offering to the UK and the USA. ‘As denture specialists, the decision to move to 3D dentures was a key priority for us as we want the most comfortable and natural-looking dentures for our patients. In addition, people are living longer meaning the demand for removable replacement dentures and teeth is growing.”

 

“And, with 12% of 15–24-year-olds in Ireland missing teeth, 33% over 35 missing one or more teeth, 6% aged 24-75 missing all-natural teeth, and 42% aged 75+ missing all their teeth and wearing full dentures*, there is a growing market for partial denture solutions. That’s why we see digital 3D printed prosthetics as the future of the dental industry and we’ve very proud to be the first in Ireland to have the training and the lab facilities to offer this full end-to-end service to all our patients in all our locations. Our focus is also on bringing our unique offering to the wider global market, starting with the UK and the US.’

 

Enda McDonell, Manager for Enterprise Ireland added, “Enterprise Ireland is proud to back Bevin and the team at Dentaltech. It is an innovative, ambitious company that is leading the way in a very competitive market, both at home and abroad. The new TRUEFIT by Dentaltech product has the potential to deliver real patient benefits, while also assisting the business to operate in a more sustainable way. Dentaltech is just one example of great Irish-owned companies in the life sciences sector using innovation to compete and win internationally.’

 

Dentaltech is certified as a ‘Great Place To Work’ and over the years has received a host of prestigious awards including:

 

• Business Excellence Award for Best Leadership and Culture Company (2019)
• Business All-Star Award for Best Health Company (2019)
• Business All-Star Awards for Best Small Business (2018)
• Business Excellence Award for Best team (2010)

 

Dentaltech is also proudly listed on the register of companies that meet the UN Global Women’s Empowerment Principles, a set of principles helping to promote gender quality in the workplace.

 

TRUEFIT – it’s all in the name!

 

Find out more and book a free Denture Consultation at www.dentaltech.ie

 

Search for ‘Dentaltech Group’ on your social channel of choice to keep

up to date with our news

 

*Overview of Dental Services and Oral Health in Northern Ireland and Republic of Ireland 2022 – www.publichealth.ie

• Lisney residential business to be rebranded to Lisney Sotheby’s International Realty

 

• Lisney remains wholly Irish-owned and will continue as a full-service multi-disciplinary business offering clients a full-service property offering across both the residential and commercial markets.

 

• Move will offer residential clients unrivalled local expertise and powerful global reach

 

• Commercial division will continue to operate under the Lisney name

 

• New Sotheby’s International Realty alliance for Lisney’s residential business forms a component part of an ambitious new strategic direction for the multi-disciplinary business

 

Lisney, Ireland’s largest independently owned multi-disciplinary property advisory company, has become the exclusive affiliate for Sotheby’s International Realty franchise for Ireland. Lisney’s residential business will now be rebranded as ‘Lisney Sotheby’s International Realty’. 

Lisney remains wholly Irish-owned and will continue as a full-service multi-disciplinary business offering clients a full-service property offering across both the residential and commercial markets.

 

Operating for almost 90 years, the company employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast. While the residential division will now be called Lisney Sotheby’s International Realty, the commercial division of the business will continue to operate under the Lisney brand.

 

Lisney Sotheby’s International Realty now combines the expertise and local knowledge of a longstanding Irish brand with the iconic Sotheby’s International Realty brand that has more than 1,000 offices in 78 countries and territories around the world.  The move will also provide Lisney’s residential clients with an enviable and unrivalled platform from which to market homes to as wide an audience as possible both at home and abroad. The firm will be the only Sotheby’s International Realty affiliated company in Ireland.

 

Lisney Sotheby’s International Realty will be Ireland’s first concierge residential property service providing a bespoke experience, underpinned by quality and service, that is tailored to each person based on an intimate understanding of their needs, desires, and aspirations.

 

David Byrne, managing director of Lisney, says, “As a firm, we are continually looking for ways to enhance the service we provide our clients across the full spectrum of our business. We always strive to work with the best and the iconic Sotheby’s International Realty brand, built on a tradition dedicated to innovating the real estate industry, were the perfect partner for us. Our shared purpose of providing an outstanding quality of service and expertise to the residential markets in which we operate makes the Lisney Sotheby’s International Realty brand an innovative choice in the Irish marketplace.”

 

“The Sotheby’s International Realty brand is recognised globally as one of the most desirable global brands and this provides instant quality recognition to buyers relocating to Ireland. Ireland has a proven track record as a successful location for world-leading established and high-growth multinational companies from around the world. As a result, we are attracting an increasing number of ex-pats and international employees relocating to Ireland to work in high-profile global firms. We believe it is therefore important that all properties within the Irish residential marketplace have the ability to receive full exposure to the global market.’

 

“Fuelled by a shared sense of purpose, executed through market-leading talent, expertise, networks, client relationships, and a distinctive client experience, we believe this alliance has the potential to set a new standard of client-orientated service in the residential property market in Ireland.”

 

Philip White, president, and CEO of Sotheby’s International Realty added “We are thrilled to welcome Lisney Sotheby’s International Realty to the brand. David and his team are well recognized and respected in Ireland and will make a fine addition to the network. The country is attracting international attention and interest from major companies due to its quality of life, and I look forward to supporting their firm as they service this growing market.”

 

David Ashmore, of Ireland Sotheby’s International Realty since 2016, will join Lisney Sotheby’s International Realty as a Director, leading a specialist ‘Country Homes and Estates’ team focused on the sale and acquisition of select provincial homes across Ireland, making Lisney Sotheby’s International Realty a truly national brand. David brings with him an enviable track record in the sale and acquisition of fine homes and estates throughout Ireland, notably handling the sale of Abbeyleix Estate to the Collison brothers and Luggala Estate in Wicklow for the Guinness family. David’s specialist expertise and global marketing knowledge will augment and strengthen the Lisney Sotheby’s International Realty leadership team.

 

Meanwhile, under the leadership of David Byrne, Lisney has recently unveiled a new growth strategy framework for the overall business. The strategic ambition outlines that the company will focus on implementing the ‘Lisney Way,’ a concept that puts a high performing collaborative culture at its core to allow the market-leading team to continue providing a premium full-service offering through local and global expertise, networks, client relationships, and a distinctive client experience.

 

By placing the client at the centre of everything the business does, Lisney will continue to create client advocacy through an unwavering commitment to service excellence, fresh ideas, connecting people, and cultivating relationships.

 

David Byrne says, “As a long-established Irish property firm, we are very proud of the expertise we have in the business and that our clients place such trust in us. With this significant market goodwill towards the firm, there is a strong belief in the business, its provenance, legacy, and potential for the future. In partnering with Sotheby’s International Realty on the residential side of our business, in tandem with Lisney on the commercial side, we’re confident that only Lisney has the local knowledge and foresight to spot and unlock new opportunities in a rapidly changing marketplace for all our clients and this will become increasingly important as we continue to win high-value work and build stronger client relationships.”

 

“Our colleagues are also extremely ambitious for the future of Lisney and for their own future careers with the business. The team is innovative and creative, seeing opportunity where others see barriers. We’re also proactive and work fast, allowing us to make brave and bold decisions to ensure a better outcome for our clients. The overall future potential for Lisney is significant and we intend to ensure our new positioning creates an impact with clients and standout for the Lisney brand in the marketplace.”

www.lisney.com

@LisneyIreland